Product Photography For Ecommerce Stores: The Ultimate DIY Guide

Product Photography For Ecommerce Stores: The Ultimate DIY Guide


Your product photography is by far one of the most important things for your ecommerce store. After all, visitors to your store can’t see, touch or smell your products, so it’s important to help your potential customers visualize them.

In this post, I’ll show you how to set up your very own DIY studio and shoot your own product photos. I’ll also take you through some tips on how to optimize your product images for ecommerce so that you can increase your online sales. If you’re interested in learning more about product photography for product pages, check out this post.

Let’s get started!

Part 1: How to Shoot Product Photos

Understand Your Camera’s Capabilities

There’s no denying that DSLRs are capable of taking better photos than smartphones. However, smartphone cameras are getting better and better, and the trick to great product photography is actually in the setup. You can take high quality, professional-looking product shots on a smartphone. That being said, it’s important to understand what your camera is capable of so that you can use it to its full potential.

Best Camera for Product Photography

DSLR Product Photography

If you’ve invested in a DSLR, then you should definitely make the most of it and shoot manual. Start by getting familiar with the “exposure triangle”—aperture, shutter speed, and ISO. These three elements will determine how light or dark your image is, and the idea is to find the perfect combination for your setup and product.

The aperture is the opening in the lens that determines how much light your camera will let in, and it’s measured in f-stops. It’s pretty straightforward—larger openings allow more light to pass through the lens and subsequently produce a brighter image. The confusing part is that the larger the f-stop number, the smaller the aperture.

Aperture

(Source)

So, why can’t we just use the aperture to control the brightness of the photo? The aperture also determines the depth of field, or in other words how much of the product is in focus. A small aperture will capture everything in the frame, whereas a large aperture is likely to leave the back of the product blurry. If you look at the two photos below, they were taken with apertures of f-1.8 and f/10 respectively.

Aperture Example

The trick is to find an aperture large enough to produce a well-lit photo, but small enough to capture the entire product clearly. Start with f/8 or f/10 and work your way up/down from there.

The shutter speed is the amount of time the opening in the lens is open for. Outside of product photography, shutter speed is altered in order to determine the way a moving object appears in the photo. However, for product photography purposes, it’s important to use a slow shutter speed to allow for a smaller aperture. Once you’re happy with your aperture setting (i.e. the entire product is in focus), you should adjust the shutter speed until you get the brightness level you need.

Shutterspeed Example

The last element of the trio is the ISO, which is your camera’s sensitivity to light. Increasing the ISO will allow you to take photos when the lighting conditions aren’t great, however, this does decrease the quality of the photo. You should never exceed 400 as you’ll start getting some camera noise. If you can’t take a well-lit photo under 400, your light sources aren’t bright enough.

Example ISO Settings

Smartphone Product Photography

If you’re using a smartphone, avoid using any pre-defined filters and frames and don’t touch the digital zoom, which actually just crops the photo as you shoot. All of this will decrease the quality of the photo, so save these kinds of adjustments for the image production stage.

Take advantage of the auto-focus and tap on the product prior to taking the photo. There are also a number of iOS and Android apps that allow you to control some of the manual settings (though the results won’t be the same as using a DSLR).

And regardless of whether you’re using a DSLR or a smartphone, never use the in-built flash. If you know what you’re doing, you can use an external flash. But generally speaking, if your product is too dark, this is a sign that you’re using insufficient lighting.

Steady Your Camera

So many ecommerce store owners overlook this step! Even if you have the steadiest hands IN THE WORLD, they won’t compare to using a tripod or a smartphone mount. This will ensure that you have track-sharp images, even if you’re working with a slow shutter speed.

Product Photography Equipment Tripod

A fool-proof method of capturing clear and crisp photos is to use a tripod or mount and set a timer on your camera. When you press down on the shutter, or even lightly tap the capture button on your smartphone’s touchscreen, you apply downward/forward pressure to the camera—setting a timer will allow your camera/smartphone to re-stabilize. I like to use a 2-second timer because I find that it gives my camera just enough time to return to a steady position (and I’m too impatient to sit through the 10-second timer beeps).

Set Up a White Backdrop

The key to a good setup is to shoot against a white backdrop. The white backdrop will reflect white light back onto your product and prevent any color spills. It’ll also ensure that your camera’s white balance calibration is on point, which will result in accurate colors.

White Balance

Using a sweep is definitely the way to go, which is just a backdrop that seamlessly transitions from the vertical to the horizontal surface. For smaller products, definitely opt for a shooting table and do tabletop photography; it’ll give you more flexibility with how you position the backdrop in relation to the light source because of how portable it is. Buy a shooting table online or make your own with an old table, some scrap wood, a hammer and nails, spring clamps, and the sweep itself. I like to use white wrapping paper as my sweep because it’s smooth and reflective, but you can use anything you have on hand.

Tabletop Photography

For larger products, it gets a little trickier. If you’re going to shoot frequently, buying a sweep with a stand will make your life a lot easier. If it’s a one-off shoot, grab an old sheet and find something to drape it over. I’ve used a DVD rack before!

White Background Photography

Shoot Near a Window

Unless you know what you’re doing, avoid using artificial light sources. They require a lot of skill and expertise to use and it’s not worth the time or money if you’re just starting out.

Natural lighting is the way to go, just make sure you use it indirectly. Taking photos by a window and in a well-lit room tends to work best. In terms of positioning, the window should be to the left or right of the product, never behind or facing the camera.

Product Photography Lighting

If you find that the lighting is too intense, diffuse it by covering the window with a white curtain/sheet or taping over it with white paper.

DIY Lighting Photography

It’s also important to be prepared and get through the shoot as quickly as possible. The color and intensity of natural light changes throughout the day, so for consistent images, you need to be organized and work fast. Having an extra pair of hands will definitely help!

Grab a Reflector

The only problem with shooting by a window is that the light will only hit the product on one side. To avoid harsh shadows and evenly distribute light across the product, you should use a fill light or a reflector. You can buy a reflector (there are plenty on Amazon) or create your own fill light with a white piece of card. Covering the card with aluminum foil will make it extra reflective.

How to Take Product Photos

You should place the reflector on the other side of the product, opposite the window. You’ll just need to play around with the angle of it to find what works best for your product and setup.

Before and After Lighting Reflector

Part 2: How to Optimize Your Product Photos for Ecommerce

Remove the Background

A white background will really make your images POP. It’ll draw attention to the product and give the image a clean, professional look. Furthermore, white doesn’t clash with any other color, so you can reuse this same shot regardless of the website theme or platform design.

Remove The Background

The most accurate way of removing the background is to use the pen tool in Adobe Photoshop. It’s not the only way; there are a number of background removal tools online and you can try using the magic wand and quick selection tools in Photoshop too, but you’re unlikely to get a clean cut around the product.

To use the pen tool, select the pen tool and mark an anchor point on the edge of your product. The idea is to work your way around the product, creating what’s called a “clipping path” until you get to the first point and complete the path.

Clipping Path

If you’re new to the pen tool, you’ll quickly realize that the tricky part is when the edge of the product isn’t straight. If you click and hold, you’ll see these two funny lines with dots at the end appear; these are called “bezier handles” and can be used to manipulate the curve of the line. You’ll have to play around with the pen tool yourself to get the hang of how they work.

Once you’ve completed the path, click “Selection” at the top and hit enter. You’ll see that the product has been selected.

Marching Ants

Swap to the selection tool, right-click the selected area and click “Layer via Cut,” which will separate the background and product onto two separate layers. Delete the background layer and you’ll have the product on a transparent background (represented by grey and white checkers). If you’d like a white background, simply add a new layer and fill it in with white.

Product Photo Editing Tips

Although the results are amazing, unfortunately, background removal does take time and it is quite a fiddly process, particularly when it comes to more intricate and detailed products such as jewelry. It’s a good idea to outsourcing the editing so that you (or your graphic designer) can spend time on more growth-related tasks.

Keep the Editing Simple

You need to represent your products as accurately as possible. There’s nothing more annoying than receiving your online purchases and discovering that they’re nothing like what you imagined. You’d probably return the item and never shop on that store again.

So be true to the product and show it how it is; adjust the color balance of the photo to ensure that the colors in the photo match those in real life, and only tweak the brightness and contrast (or the levels if you’re Photoshop savvy) to give it a more professional look.

Levels Adjustments

Note: Learn more great ways to edit your product photography for your ecommerce store with our Step-by-Step Photoshop Tutorials for Ecommerce article and create perfect product pages with our guide to Product Page Design!

Apply a Template

Creating a product image template is an easy and efficient way to make your product images look consistent. Start by choosing a size you’ll use across your ecommerce store—anywhere between 1200px and 1600px on the longest side is ideal because it’s large enough for an effective zoom function and to use across social media.

Note that the size you choose will be applied to all your product images, so you should think about the shape of your product when you’re choosing your dimensions. If your products are longer vertically, a portrait template might be better. Similarly, if you have really wide products, a landscape template will help you reduce the unnecessary amount of space at the top and bottom.

All White Background - Template Size

Landscape Photo Template

Note: If your products are all different shapes and sizes, stick to a square template.

The easiest way to create a template is to create a blank file in Adobe Photoshop and to resize it to the dimensions you want. Use guides to identify the center-point by creating a vertical and horizontal line at 50%, which will help you position your products later.

Center Guidelines

Your products should take up around 90% of the canvas, so it’s also good to create equal guidelines around the edges. When you drag each individual product into the canvas, resize it until either the top and bottom or left and right sides of the product touch the guides.

Image Template

Doing so will allow you to align your products, which is a lot more noticeable when they’re all next to each other on a white background. If you look at the two rows of product images below, it’s easy to see that the first row has been created without a template; the shirts are all different sizes within their own canvases. This is likely to happen when you resize your products by eye. On the other hand, it’s clear that the products in the bottom row were resized using a template, as the top and bottom of each shirt is aligned.

Apply Template

Apply Template

Reduce the File Size

As can be expected, large images take longer to load. When I say large, I’m referring to file size rather than the dimensions of an image, i.e. the value in KB, MB, GB, etc. Seeing as 47% of users expect a webpage to load in under 2 seconds, and 40% will abandon a page that takes more than 3 seconds to load, it’s important that your images are small enough to ensure a speedy site.

It’s possible to reduce the file size without significantly reducing the quality of your images. My favorite method of reducing file size without significantly reducing the quality of the image is to use Photoshop’s “Save for Web” function. Open your image in Photoshop and go to File > Export > Save for Web (Legacy)… A window will appear which will allow you to choose your export quality. I find that a quality of 60 works best because it drops the file size down to below a megabyte and there’s no noticeable difference in quality.

Note: ImageOptim (Free) is a great little app that will further compress your images just by dragging and dropping them on the ImageOptim application icon. It will re-save the file and can save you another 20-40% in file size on average.

If you take a look at the photos below, the left shot of the earrings was saved as a regular JPEG image, with the quality level set to 12 or “Maximum.” The shot on the right is an exported web JPEG, where the quality level was set to 60 or “High.” The difference between the two is barely noticeable; the right is simply a little less saturated in terms of color. Learn more about optimizing images for the web in this step-by-step article (that also includes a video walkthrough!).

Save For Web - Reduce File Size

Product Photography Conclusion

So what are you waiting for? Grab your camera, set up your studio, and snap away! Although optimizing your product photos for ecommerce may seem like a lot of extra work, the results are worth it!

Take the time to get them right, because amazing photos will make your ecommerce store look a lot more professional and you’ll also be able to use them across social media to drive traffic to your store. Plus, once you get into a routine, you’ll be pumping out retail-ready product images in no time. Once you master the art of taking great product photography, take the next step and write great product descriptions, too!



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How to Win Friends and Influence People By Dale Carnegie Book Review

How to Win Friends and Influence People By Dale Carnegie Book Review


When you think about the most iconic self-help books, Dale Carnegie’s How to Win Friends and Influence People often surges to the top of mind. The delightful read is packed with entertaining stories from successful politicians, businesspeople, and students who excelled at communicating. 

How to Win Friends and Influence People is one of the best-selling books of all-time as it has sold over 15 million copies internationally. Despite being released in October of 1936, many of the concepts taught in the book continue to be applicable today.

Part One: Fundamental Techniques in Handling People

1. “If You Want to Gather Honey, Don’t Kick Over the Beehive”

In this section of How to Win Friends and Influence People, stories are told of some of the most notorious criminals. From Al Capone to “Two Gun Crowley,” readers learn that “the desperate men behind prison walls, don’t blame themselves for anything – what about the people with whom you and I come in contact?” The essence of this chapter revolves around how people will never criticize themselves for their wrongdoings as they’ll always justify their actions. People who make the wrong choices will often blame everybody except themselves. 

Of criticism, Dale Carnegie writes, “Criticism is futile because it puts a man on the defensive, and usually makes him strive to justify himself. Criticism is dangerous because it wounds a man’s precious pride, hurts his sense of importance, and arouses his resentment.” This one section on criticism ends up nicely tying in several chapters and recurring themes in the book centering around how people strive to feel important and appreciated. 

dale carnegie quotes

A great Dale Carnegie quote in this chapter that best sums up how to deal with people is, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” Whether you’re a hardened criminal or just your average joe, you’ll likely put yourself up on a pedestal. Instead, you must recognize how people view themselves and avoid criticizing them. Aim to put yourself in the other person’s shoes before placing judgement. 

2. “The Big Secret of Dealing With People”

Dale Carnegie gets right to the point in the opening paragraph of this chapter by saying “There is only one way under high Heaven to get anybody to do anything… And that is by making the other person want to do it.” Ultimately, you’ll have to give someone what they want in order to win friends and influence people. 

In this chapter, we learn from a Professor John Dewey who shares that “the deepest urge in human nature is ‘the desire to be important.’” The recurring theme of people wanting to feel important continues to emerge in How to Win Friends and Influence People. It’s even listed in Dale Carnegie’s top eight list of normal adult wants, which includes:

  1. “Health and the preservation of life
  2. Food
  3. Sleep
  4. Money and the things money will buy
  5. Life in the hereafter
  6. Sexual gratification
  7. The well-being of our children
  8. A feeling of importance.”

How to Win Friends and Influence People

This chapter also dives into the importance of praise. Charles Schwab was paid $1 million a year by Andrew Carnegie for his ability to deal with people. When asked what Schwab did differently, he emphasized a focus on appreciation and encouragement. He said, “…I am hearty in my approbation and lavish in my praise.” Carnegie followed Schwab’s example and would often praise his employees as well in both public and private events.

Dale Carnegie believed that appreciation and praise were so important that people often craved it as much as food but would sometimes go years without ever having their needs met. 

However, the important thing to remember is that appreciation and flattery are simply not the same thing. Appreciation is sincere while flattery insincere. “One comes from the heart out; the other from the teeth out. One is unselfish; the other selfish. One is universally admired; the other is universally condemned.” A Mexican general named Obregon was even quoted as saying “Don’t be afraid of the enemies who attack you. Be afraid of the friends who flatter you.”

The big lesson in this chapter of How to Win Friends and Influence People is that by giving honest and sincere praise, people will hold onto your words for a lifetime. And that’s the best kind of impact to have in a relationship you’ve built. 

3. “He Who Can Do This Has the Whole World With Him–He Who Cannot Walks A Lonely Way”

This chapter starts off with a fishing story. Dale Carnegie recounts, “I go fishing up in Maine every summer. Personally I am very fond of strawberries and cream; but I find for some strange reason fish prefer worms. So when I go fishing, I don’t think about what I want. I think about what they want.” This quite simply sums up that you need to give people what they want instead of talking about what you want. Because, ultimately, the only person who cares what you want is… you. No one else.

Instead of asking someone or preaching to someone about what you don’t want them to do, such as smoking cigarettes, you need to show them how doing that is not in the best interest of him or her. You might show that it prevents him from his own wants and needs.

Dale Carnegie writes, “Every act you ever performed since the day you were born is because you wanted something.” So, even if someone asks you to do something, if you weren’t interested in doing it, you wouldn’t have done it. 

how to win friends and influence people quotes

Understanding people’s wants can help you negotiate better as well. For example, if someone increased the price of rent, you can create a list of advantages and disadvantages for them to help them see both sides of the situation for them. Then, they might be persuaded to lower the rent for you. However, the problem that people run into is that they often start the conversation by arguing which causes resistance from the other party. If you tell someone they’re wrong, they’re pride will be hurt and they won’t back down. 

Henry Ford was quoted in How to Win Friends and Influence People by saying, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as from your own.”

The chapter concludes with “First arouse in the other person an eager want. He who can do this has the world with him. He who cannot walks a lonely way.”

Nine Suggestions On How to Get The Most Out Of This Book

  1. You must have “a deep, driving desire to learn, a vigorous determination to increase your ability to deal with people.”
  2. Read each chapter quickly, in order, once. Then, re-read it a second time more thoroughly.
  3. “Stop frequently in your reading to think over what you are reading.”
  4. Highlight or underscore sections you want to remember.
  5. Spend a few hours each month re-reading this book so that it always stays top of mind.
  6. “Learning is an active process. We learn by doing… Only knowledge that is used sticks in your mind.” Take the time to use the knowledge from this book to form new habits that stick. Be persistent in using this knowledge in your everyday life.
  7. Offer a partner, family member, or coworker a dollar every time they find you breaking a principle in the book. Turn it into a game.
  8. Use a weekly system of self analysis by asking yourself questions the following questions:
    • “What mistakes did I make that time?”
    • “What did I do that was right– and in what way could I have improved my performance?”
    • “What lessons can I learn from that experience?”
  9. Keep notes about your wins from this book giving specific reference to “names, dates, results.”

Part Two: Six Ways to Make People Like You

1. Do This And You’ll Be Welcome Anywhere

In this section of How to Win Friends and Influence People, Dale Carnegie shares, “one can make more friends in two months by becoming genuinely interested in other people than one can in two years by trying to get other people interested in you.” He goes on to state that people aren’t interested in anything but themselves. Their whole world is viewed from that lens. There was even a study conducted by the New York Telephone Company and the most frequently used word was the personal pronoun “I.” 

Dale Carnegie quotes

The people who struggle with relationships the most are those who don’t show interest in other people. Even authors who showcase that they don’t like people will find that people don’t like his or her stories. 

Simple things like remembering people’s names and birthdays can do wonders when it comes to forming friendships. 

Rule 1: Become genuinely interested in other people

2. A Simple Way to Make a Good First Impression

In this chapter of How to Win Friends and Influence People, readers learn that smiling can have such a huge impact in our relationships with others. It shows people that we like them. Dale Carnegie uses the example of a dog proving that their excitement upon seeing a person makes us feel happy to see them too.

Dale Carnegie asked his students to smile at one person every hour. The students who did this soon found that everybody smiled back at them. In addition, to smiling some students took it a step further by giving appreciation and praise instead of criticism and condemnation. 

William James shares, “Action seems to follow feeling, but really action and feeling go together; by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not.” So, when you feel upbeat and smile, whistle, or hum your favorite tune, and you’ll find that you start attracting a more positive outcome. The reality is that happiness comes from within instead of outside. 

Controlling your thoughts can ultimately make you feel happier. As the wise Shakespeare once said, “Nothing is good or bad, but thinking makes it so.”

Men in insurance found that if they thought about things they were thankful for before a meeting with a client, they would smile. And bring that positive energy into a meeting. Thus, leading to “extraordinary success in selling insurance.”

Rule 2: Smile. 

3. If You Don’t Do This, You Are Headed For Trouble

Some notable figures such as politicians have highlighted their ability to remember people’s names. Jim Farley, an Irish politician, said, “I can call fifty thousand people by their first names.”

Some take it up a notch by learning everything they can about a person they first meet. They’ll learn his or her full name, family size, type of business they own, political opinions, and more to have a complete understanding of who this person is. That way, when they cross paths again, they can ask specific questions about how certain family members are doing and so forth. 

Not only should you know the person’s name but you should also find out how to spell it correctly. 

Andrew Carnegie, a notable businessman, would always honor the names of his friends and business associates. In one scenario, he suggested a merger with another company. But when it came time to name the business, he named it after the owner of the business he merged with. Carnegie found that honoring the people he worked with was one of his best kept secrets.

According to How to Win Friends and Influence People, there was even a time in history when the wealthy would pay authors to dedicate books to them. Others like P.T. Barnum love their name so much that they’re willing to pay people to carry on their name in their legacy. Since P.T. Barnum didn’t have any sons, he offered to pay his grandson $25,000 to call himself “Barnum” Seeley.

Most people tend to forget names because they fail to concentrate and repeat names as they’re being told. 

A simple technique to remember names is to ask someone to repeat it. If you still can’t figure out what their name is, you should then ask them to spell it out. 

Rule 3: Remember that a man’s name is to him the sweetest and most important sound in the English language.

4. An Easy Way to Become A Good Conversationalist

In chapter four of How to Win Friends and Influence People, we discover that the best conversationalists don’t converse at all. Instead, they’re merely good listeners. 

A scholar named Charles W. Eliot, shared that the most important aspect of a successful business intercourse is to pay “…exclusive attention to the person who is speaking to you.”

The people who fail are those who don’t listen attentively. 

Don’t give people advice. Instead, simply offer others a friendly ear by being a “sympathetic listener.”

Charles Northam Lee shares, “To be interesting, be interested. Ask questions the other man will enjoy answering. Encourage him to talk about himself and his accomplishments.”

how to win friends and influence people

Rule 4: Be a good listener. Encourage others to talk about themselves.

5. How to Interest People

In this section of How to Win Friends and Influence People, Carnegie writes, “Whenever Roosevelt expected a visitor, he sat up late the night before reading up on the subject in which he knew his guest was particularly interested.”

By paying special attention to the other person’s interests and taking it up as your own to converse with them, you can strengthen your relationship with others.

Rule 5: Talk in terms of the other man’s interests.

6. How to Make People Like You Instantly

To make someone like you instantly, find something you admire about them. When you discover what that is, you tell them directly. You’ll often find their face will beam with a smile. 

An important law gets mentioned in chapter six of How to Win Friends and Influence People. The law states, “Always make the other person feel important.” What people crave more than anything is a sense of being appreciated not insincere flattery. Charles Schwab recommends that people “be hearty in their approbation and lavish in their praise.”

When you have to give negative feedback to someone, there are key phrases you can use that’ll soften the blow such as:

  • “I’m sorry to trouble you…”
  • “Would you be so kind as to–”
  • “Won’t you please…”
  • “Would you mind…”
  • “Thank you”

The important thing to remember is that every person you interact with will feel superior to you in one way or another. However, Emerson gave an interesting perspective when he said, “Every man I meet is in some way my superior; and in that I can learn of him.”

Rule 6: Make the other person feel important – and do it sincerely.

Part Three: Twelve Ways to Win People to Your Way of Thinking

1. You Can’t Win an Argument

In How to Win Friends and Influence People, an important lesson pops up in chapter one: “Always avoid the acute angle.” The story that leads to this conclusion is about a man who argues with a Shakespearean expert that a certain quote is from the Bible and not a Shakespeare play. But instead of arguing with someone who’s wrong, he simply let the person save face by agreeing that the quote was from the Bible. However, when asked if he knew the other person was in fact wrong, he was able to give the exact act and scene that the quote was from in Hamlet. He didn’t see the point in upsetting an evening dinner over an argument so he just let the person stick to their point of view. Ultimately, if someone is set in their ways, nothing you do or say will change their mind up so it’s best to let it go.

Dale Carnegie shares a few words of wisdom when he says, “…there is only one way under high heaven to get the best of an argument– and that is to avoid it.” The biggest problem with arguments is that a conclusion is never reached. Instead, both parties end up believing their point of view even more firmly. “A man convinced against his will is of the same opinion still.”

how to win friends and influence people dale carnegie

Even Ben Franklin weighs in by sharing, “If you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent’s good will.”

Hatred needs to be fought with love instead of more hatred. So when it comes to arguments it’s best to resolve them with tact, sympathy, and a willingness to truly understand the other person’s perspective. 

Rule 1: The only way to get the best of an argument is to avoid it.

2. A Sure Way of Making Enemies – And How to Avoid It

If people were able to be right 55% of the time, then they could invest money on Wall Street and become millionaires. But it’s actually not that simple. And if we can’t guarantee that we’re right with that level of accuracy then how could we ever tell someone they’re wrong. You’ll never change someone’s mind.

Lord Chesterfield told his son, “Be wiser than other people, if you can; but do not tell them so.”

The secret to telling someone they’re wrong is by saying, “I may be wrong. I frequently am. Let’s examine the facts.” You should approach disagreements like a scientist looking for facts.

Avoid using words that describe fixed opinions such as certainly or undoubtedly. Instead, use words like:

  • I conceive
  • I apprehend
  • It so appears to me at present
  • I imagine

Rule 2: Show respect for the other man’s opinions. Never tell a man he is wrong.

3. If You’re Wrong, Admit It

To win friends and influence people, remember that people want to feel important, so nourish people’s self esteem. 

When we are certain that we are right, it’s essential to ease people into our point of view gently. But it’s important to remember that we will be wrong most of the time. 

Admit to mistakes quickly and with enthusiasm. An old proverb in this section of How to Win Friends and Influence People states, “By fighting you never get enough, but by yielding you get more than you expected.”

Rule 3: If you are wrong, admit it quickly and emphatically.

4. The High Road To A Man’s Reason

A story is told in this chapter of a planned luncheon. Typically, Emil the maître d’hôtel handled the events perfectly. But on one occasion, the event didn’t go as planned. He was unavailable throughout the night. The waiter serving the table didn’t offer first-class service.The guest of honor was consistently served last instead of first. The quality of food was sub-par. Dale Carnegie was so upset that he was ready to give Emil a piece of his mind. But ultimately, he knew that would cause resentment. 

Instead, Carnegie said, “See here, Emil, I want you to know that it means a great deal to me to have you at my back when I entertain. You are the best maître d’hôtel in New York. Of course, I fully appreciate that you don’t buy the food and cook it. You couldn’t help what happened on Wednesday… I have planned other parties, Emil, and I need your advice. Do you think we had better give the kitchen another chance?” As a result, the following event included two dozen roses, the food was excellent, and they were showered with more attention by having four servers instead of one. 

A notable quote from Lincoln concludes the chapter. “A drop of honey catches more flies than a gallon of gall.”

how to win friends and influence people quotes

Rule 4: Begin in a Friendly Way

5. The Secret of Socrates

Get someone to say ‘yes, yes’ at the start of a conversation and he’ll be happy to do anything you ask of him. This is the Socratic method.

“He who treads softly goes far.” – Chinese proverb

Rule 5: Get the other person saying “yes, yes” immediately.

6. The Safety Valve In Handling Complaints

In chapter six of How to Win Friends and Influence People, a story is told of an electricity salesman trying to sell electricity to a farmer. Several people had tried to sell this farmer but had failed to do so. Instead, Joseph S. Webb, a salesman, went to the farm and simply asked to buy a dozen eggs. He complimented her by saying, “I’ll bet you make more money from your hens than your husband makes with his dairy.” This set her off on an opportunity to tell her story in elaborate detail. This allowed Mr. Webb the opportunity to better understand their farm. She concluded by saying that a few of her neighbours had started using electricity and she was considering doing the same. So instead of Mr. Webb selling to the farmer, the farmer made the decision on her own and decided to buy it. The lesson here is that “Such people can’t be sold. You have to let them buy.”

People would rather boast about their own achievements rather than hearing someone else’s. French philosopher, La Rochefoucauld, said, “If you want enemies, excel your friends but if you want friends, let your friends excel you.” Letting your friends excel you gives them a feeling of being important but they become inferior when you excel them. 

Rule 6: Let the other man do a great deal of the talking. 

7. How to Get Cooperation

In chapter seven of How to Win Friends and Influence People, Adolph Seltz held a sales meeting for his car salesmen to inject more enthusiasm into the team. He asked the men to list the traits and qualities that they expected from him. He said, “I’ll give you all these qualities you expect from me. Now I want you to tell me what I have a right to expect from you.” The men in the room said, “…loyalty, honesty, initiative, optimism, team work, eight hours a day of enthusiastic work.” Someone went as far to volunteer 14 hours a day of commitment. Everyone left the meeting feeling more inspired than ever. Since Mr. Seltz lived up to his commitment, others felt motivated to live up to theirs. 

Rule 7: Let the other fellow feel that the idea is his. 

8. A Formula That Will Work Wonders For You

Putting an emphasis on trying to understand another person’s perspective can do wonders. “If you say to yourself ‘How would I feel, how would I react if I were in his shoes?’ you will save a lot of time and irritation, for ‘by becoming interested in the cause, we are less likely to dislike the effect.’ And, in addition, you will sharply increase your skill in human relationships.”

Understanding another person’s point of view is one of the most important lessons you could learn in How to Win Friends and Influence People. “I should rather walk the sidewalk in front of a man’s office for two hours before an interview, than step into his office without a perfectly clear idea of what i am going to say and what he–from my knowledge of his interests and motives–is likely to answer.”

Rule 8: Try honestly to see things from the other person’s point of view.

9. What Everybody Wants

This magic phrase can stop an argument and create good will while making another person listen to you. “I don’t blame you one iota for feeling as you do. If I were you, I should undoubtedly feel just as you do.”

About 75% of people are desperate for sympathy. “Give it to them, and they will love you.”

dale carnegie quotes

According to Dr. Arthur I. Gates, in his book Educational Psychology, he says, “Sympathy, the human species universally craves. The child eagerly displays his injury; or even inflicts a cut or a bruise in order to reap abundant sympathy. For the same purpose adults… show their bruises, relate their accidents, illnesses, especially details of surgical operations. ‘Self-pity’ for misfortunes real or imaginary is, in some measure, practically a universal practice.”

Rule 9: Be sympathetic to the other person’s ideas and desires.

10. An Appeal That Everybody Likes

Everyone you meet will have a high regard for himself. They see themselves as unselfish people.

When Cyrus H. K. Curtis, a poor boy from Maine, started his successful magazine he couldn’t afford to pay first-class authors. Instead, he asked Louisa May Alcott, author of Little Women, who was at the height of her career to write for him. However, instead of paying Ms. Alcott $100, he would donate it to her favorite charity. This helped Mr. Curtis attract the best authors but on a tight budget for his new business. 

If you consider someone honest and fair, they will be more likely to work with you when a conflict arises. 

Rule 10: Appeal to the nobler motives.

11. The Movies Do It. Radio Does It. Why Don’t You Do It?

Dramatization is a great persuader. In How to Win Friends and Influence People, Dale Carnegie shares an example of a rat poison window display. To persuade people to buy rat poison, they included two live rats in the display. Sales shot up five times higher. 

Rule 11: Dramatize Your Ideas.

12. When Nothing Else Works, Try This

“‘The way to get things done,’ says Schwab, “is to stimulate competition.”

Appeal to people’s spirit by pushing for people’s desire to excel by adding a challenge.

People love the game. It gives them an opportunity to prove their worth, to grow, and to win. Thus, making them feel more important. 

Rule 12: Throw down a challenge.

Part 4: Nine Ways to Change People Without Giving Offence or Arousing Resentment

1. If You Must Find Fault, This Is The Way To Begin

It’s easier to listen to unpleasant feedback after hearing praise of our strengths.

In How to Win Friends and Influence people, Dale Carnegie shares a story about Mr. Gaw, an ordinary citizen working at the Wark Company. The company was hired to build and complete a large office building by a specific date. However, one of the subcontractors was unable to make their specific deadline. That’s when Mr. Gaw went to pay him a visit. 

Mr. Gaw told him that he had an unusual name as he was able to easily find his address in the telephone book because he was the only one with his name. Thus, making him feel special to have a unique name and starting the conversation on a positive note. Mr. Gaw ended up being taken on a tour of the plant. He complimented the owner on such a clean and neat bronze factory. He also praised the machinery. The owner shared that he had in fact invented the machinery himself. The owner decided to take Mr. Gaw to lunch. But through this entire conversation he not once discussed why he was actually there visiting. After lunch was over, the business owner promised they would meet their deadline by delaying other orders instead. 

Rule 1: Begin with praise and honest appreciation.

2. How to Criticize– And Not Be Hated For It

When Henry Ward Beecher died, Lyman Abbott was invited to speak in the pulpit. He wrote and rewrote his speech. After some time he decided to read it to his wife. His wife thought the speech was poor. However, instead of criticizing him she mentioned that it would make an excellent article for the North American review. While she praised it, she made it clear that it wouldn’t be the ideal speech for this situation.

Rule 2: Call attention to people’s mistakes indirectly.

3. Talk About Your Own Mistakes First

Before you call out someone else’s mistakes remember that you may be older, more experienced, or more skilled at the subject than the other person. By remembering this, you’ll be more patient. Try to think back to when you were in the person’s situation.

When calling out someone else’s mistake, Dale Carnegie said, “You have made a mistake, Josephine, but the Lord knows, it’s no worse than many I have made. You were not born with judgment. That only comes with experience; and you are better than I was at your age. I have been guilty of so many stupid, silly things myself. I have very little inclination to criticize you or anyone. But don’t you think it would have been wiser if you had done so and so?”

How to win friends and influence people book review

If you catch yourself criticizing someone, the next best thing you could do immediately after is praise them. 

You must always talk about your own shortcomings and someone else’s superiority instead of intimidating the other person. 

Rule 3: Talk about your own mistakes before criticizing the other person.

4. No One Likes To Take Orders

Instead of giving direct orders, give suggestions instead. 

  • “You might consider this…”
  • “Do you think that this would work?”
  • “What do you think of this?”

Rule 4: Ask questions instead of giving direct orders.

5. Let The Other Man Save His Face

When General Electric Company had to remove Charles Steinmetz from the head of his department, they knew they had to do it with tact. Steinmetz was a sensitive genius. They wanted to keep him in the company but they felt he was in the wrong role. They gave him the title of Consulting Engineer of the General Electric Company. It was the work he was already doing. He was happy with the change. They let him save face. 

Rule 5: Let the other man save his face.

6. How to Spur Men On To Success

A warden in the Sing Sing prison shared, “I have found that the voicing of proper appreciation for the efforts of the inmates secures greater results in obtaining their co-operation and furthering their ultimate rehabilitation than harsh criticism and condemnation for their delinquencies.”

Even just a little bit of praise and encouragement can have a positive life-changing impact on someone. It can prevent someone from giving up. 

William James was quoted saying, “Compared with what we ought to be, we are only half awake. We are making use of only a small part of our physical and mental resources. Stating the thing broadly, the human individual thus lives far within his limits. He possesses power of various sorts which he habitually fails to use.” When you praise people you inspire them to reach their fullest potential. 

Rule 6: Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”

7. Give The Dog A Good Name

Mrs. Ernest Gent, a friend of Dale Carnegie, shared a story of how she hired a servant girl. However, when contacting her former employer, Mrs. Gent discovered that the servant girl was sloppy. So when she spoke with her she told the servant girl, “She said you were honest and reliable, a good cook and good at caring for the children. But she also said you were sloppy and never kept a house clean. Now I think she was lying. You dress neatly. Anybody can see that. And I’ll bet you keep the house just as neat and clean as your person. You and I are going to get along fine.” As a result, the servant girl always kept the house shining and neat. Why? Well, she had a reputation to live up to. 

The warden of Sing Sing that we learned about in the previous chapter said, “If you must deal with a crook, there is only one possible way of getting the better of him– treat him as if he were an honourable gentleman.”

Rule 7: Give a man a fine reputation to live up to.

8. Make the Fault Seem Easy to Correct

If someone emphasizes your mistakes, they’ll discourage you. If someone praises the things you do right and minimizes your errors, they’ll encourage you. Hearing encouragement makes you want to improve.

“Tell a child, husband, or an employee that he is stupid or dumb at a certain thing, that he has no gift for it, and that he is doing it all wrong and you have destroyed almost every incentive to try to improve.”

how to win friends and influence people book summary

Rule 8: Use encouragement. Make the fault you want to correct seem easy to correct; make the thing you want the other person to do seem easy to do.

9. Making People Glad To Do What You Want

“Always make the other man happy about doing the thing you suggest.”

J.A. Want, Head of J.A. Want Organization, wanted to improve the morale of an employee who constantly complained of long hours and a need for an assistant. Instead of changing his hours or hiring him an assistant, he gave his employee a private office with a new title on the door – “Manager of the Service Department.” It made him feel recognized and important. 

Mrs. Gent, who was mentioned in a previous chapter in How to Win Friends and Influence People, wanted to stop boys from running through her lawn. Criticism didn’t help. So she went to the boy who ran on her lawn the most and gave him a new title “Detective.” His job was to keep all trespassers off her lawn. “Her ‘detective’ built a bonfire in the backyard, heated an iron red hot, and threatened to burn any boy who stepped on the lawn.”

Rule 9: Make the other person happy about doing the thing you suggest. 

Part 5: Letters That Produced Miraculous Results

When asking a favor, ask in a way that makes him or her feel important. 

  • “I wonder if you would mind helping me out of a little difficulty?”
  • “If you’ll do this, I’ll surely appreciate it and thank you for your kindness in giving me this information.”

Benjamin Franklin used this technique to turn an enemy into a friend. He knew that doing a favor for him would arouse suspicion in the other person so instead he asked for a favor. He knew the other person had a special library with a very rare book. So he asked to borrow it for a few days. A week later he returned the book with a kind note to show appreciation for the favor. The next time the pair met at The White House, they interacted with civility. 

When asking for a favor, don’t boost the man’s ego with flattery, instead offer “…genuine, real appreciation.”

Part 6: Seven Rules for Making Your Home Life Happier

how to win friends and influence people book review

1. How to Dig Your Marital Grave In The Quickest Possible Way

Napoleon III fell in love with and married the most beautiful woman in the world Marie Eugenie Ignace Augustine de Montijo. The couple had it all – “health, wealth, power, fame, beauty, love, adoration.” But this soon flickered out due to her nagging. When he was having important meetings, she would interrupt him and failed to leave him alone. She was consumed with jealousy and always worried he’d be consorting with another woman. Nagging can never keep love alive. It’s one of the deadliest ways to destroy love. 

Leo Tolstoy, author of War and Peace and Anna Karenina, wanted a simple life. “His wife loved luxury, but he despised it.” He refused to sell his books for a profit. His wife would nag and scold him because she wanted the money from the books. This went on until he reached the age of 82 when he finally had enough. He fled home one snowy, October night with no plan as to where he’d go. “Eleven days later, he died of pneumonia in a railway station. And his dying request was that she should not be permitted to come into his presence.”

Rule 1: Don’t, don’t nag!!!

2. Love and Let Live

Disraeli once said “I may commit many follies in life, but I never intend to marry for love.” And he didn’t. Instead, he proposed to a rich widow who was fifteen years his senior who knew he wanted to marry her for her money. Her only request? That she spent a year determining his character first. The rich widow was neither young, nor beautiful, nor brilliant. She had a peculiar sense of fashion. However, she was brilliant at handling men. When he came home from work, she allowed him to relax. The time he spent at home with his wife were some of his happiest hours. For thirty years, she praised and admired him. And he always defended her when she said something erroneous. And he made sure she knew she was the most important thing in his life. Even though his wife wasn’t perfect, Disraeli allowed her to be herself. And as a result, he fell in love.

Rule 2: Don’t try to make a partner over.

3. Do This And You’ll Be Looking Up The Time-Tables To Reno

William Gladstone publicly criticized Disraeli in public. But in his private life, he never dared to criticize his own family. One morning, he went down to breakfast only to discover his entire family were still in bed. He filled the house with a mysterious chant to let everyone know he was down at breakfast alone. 

Rule 3: Don’t criticize.

4. A Quick Way to Make Everybody Happy

A farm woman laid down a bit of hay down for supper before a group of men. They all asked if she had gone crazy. She replied, “Why, how did I know you’d notice? I’ve been cooking for you men for the last twenty years, and in all that time I ain’t heard no word to let me know you wasn’t just eating hay!”

American comedian Eddie Cantor shared to a magazine, “I owe more to my wife than to anyone else in the world. She was my best pal as a boy; she helped me to go straight. And after we married she saved every dollar, and invested it, and reinvested it. She built up a fortune for me. We have five lovely children. And she’s made a wonderful home for me always. If I’ve gotten anywhere, give her the credit.”

Rule 4: Give honest appreciation.

5. They Mean So Much To A Woman

Flowers are considered a language of love. Instead of waiting until someone is sick at the hospital, you should pick them up and surprise someone you love with flowers today.

“Women attach a lot of importance to birthdays and anniversaries–  just why, will forever remain one of those feminine mysteries. The average man can blunder through life without memorizing many dates, but there are a few which are indispensable 1492, 1776, the date of his wife’s birthday, and the year and date of his own marriage. If need be, he can even get along without the first two– but not the last!”

A judge who analyzed 40,000 marital disputes and reconciled 2,000 couples shared, “Trivialities are the bottom of most marital unhappiness. Such a simple thing as a wife’s waving goodbye to her husband when he goes to work in the morning would avert a good many divorces.”

In a mirror, place this quote: “I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer nor neglect it, for I shall not pass this way again.”

Rule 5: Pay little attentions.

6. If You Want To Be Happy Don’t Neglect This One

In this chapter of How to Win Friends and Influence People, Dale Carnegie shares, “Rudeness is the cancer that devours love. Everyone knows this, yet it’s notorious that we are more polite to strangers than we are to our own relatives.”  No one would tell a stranger to stop repeating the same old stories or open their private mail. 

Dorothy Dix, an American journalist, once said, “It is an amazing but true thing that practically the only people who would ever say mean, insulting, wounding things to us are those of our own households.”

In Holland, people leave their shoes on their doorstep. Similarly, you should leave our workday  problems outside the door of your home too. 

“The average man who is happily married is happier by far than the genius who lives in solitude.”

Rule 6: Be courteous.

7. Don’t Be A “Marriage Illiterate”

The four causes of divorce are:

  1. Sexual maladjustment
  2. Difference of opinion as to the way of spending leisure time
  3. Financial difficulties
  4. Mental, physical, or emotional abnormalities

A few books you can check out:

  1. Sex Outline For Young People by Helena Wright (Benn)
  2. The Book of Love by Dr. David Delvin
  3. The Joy of Sex by Dr. Alex Comfort

Rule 7: Read a good book on the sexual side of marriage. 

You can buy How to Win Friends and Influence People by Dale Carnegie on Amazon.



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How Gender Bias Affects Women Founders — Inspiration

How Gender Bias Affects Women Founders — Inspiration


In 2009, Jennifer Freitas walked into a bank to secure a loan for her clean beauty business. She was only 29 at the time but was in a better financial position than most of her peers: no debt and enough money in her account to guarantee the loan. Still, she was denied. A second bank did approve her application on one condition—her dad would need to co-sign. 

When Danyelle Templeton first approached her bank for a small business loan, she felt like it was a no-brainer. Her business was thriving, she’d always made payments on time, and she was a longtime client. She was also denied. The explanation from the bank? Her debit card had been stolen and her account compromised a few times. The bank representative “made it seem like it was my fault,” Danyelle says. “I had been with this bank for 10 years.”

In the U.S., women-owned businesses now represent 42% of all businesses, growing in number at more than twice the rate of businesses as a whole. They employ 9.4 million people and report $1.9 trillion in revenues. Yet 62% of women entrepreneurs report that they experience some form of gender bias during the funding process. 

Small business loan applications by women are rejected more frequently, and when they are approved, women pay higher rates.

Gender bias and the wage gap—the disparity in median earnings between men and women—has been a hot issue in media and politics in recent years. In 2019 in the U.S., women earned 79 cents for every dollar earned by men. This ratio is partially explained by factors like women holding fewer senior roles (the “opportunity gap”), disproportionate parenting responsibilities, and lower-paying roles in women-dominated sectors. But discrimination is also real—even with equal pay legislation, some women are simply paid less for the same job than their male counterparts.

Despite huge strides made by women in business, the gender gap exists within entrepreneurship, too. When Jennifer was denied a business loan by two banks, she couldn’t help but wonder: would the outcome have been any different if she were a man? Maybe. Small business loan applications by women are rejected more frequently, and when they are approved, women pay higher rates. In 2018, the average loan size for women-owned businesses was 31% less than that of men-owned businesses. 

Jennifer begrudgingly accepted the second offer (co-signed by Dad) and used that loan to grow The Truth Beauty Company, a bricks-and-mortar clean beauty store in Ontario, Canada. She paid back the debt on her own and, in 2016, she was ready to expand to a second location. She approached the same bank to refinance and was again denied unless her father guaranteed. Instead, the bank offered her a credit card.

Self-funding: a double-edged sword

Illustration of a woman's face bisected with the top of the head on the right and the bottom on the leftAlmost 63% of women-owned businesses were funded with their founders’ own savings. When we factor in the experiences of women in the funding space, however, self-funding in some cases may be due to necessity rather than choice. Those who choose to bootstrap may also do so because rapid growth isn’t their goal. Achieving success through slower, self-funded growth means retaining control and independence. But it sometimes comes at a cost.

Over the past 10 years, Jennifer bootstrapped and reinvested, expanding her business to two physical locations and an online store. She has garnered press and she often mentors other young enterprising women. She’s one of the successful ones. But her experiences with explicit sexism while pursuing startup capital has had a trickle-down effect. 

If I had $1,000 to give to a lawyer, I probably could’ve had a better lease. But when you’re really under-financed, you take shortcuts.

Jennifer Freitas

Because she has had to rely on herself to grow her business, Jennifer says she’s had to make sacrifices. “I haven’t been able to purchase a home and I’m still not paying myself,” she says.

Jennifer negotiated her own lease for her first location rather than paying for legal advice. But when her store’s toilet broke and the landlord referenced the lease, she discovered it legally was her problem to fix. “If I had $1,000 to give to a lawyer, I probably could’ve had a better lease,” she says. “But when you’re really under-financed, you take shortcuts.”

Held to a higher standard

The gender bias wasn’t initially obvious to Gail Goodman. In 2015, the founding CEO of Constant Contact took her company public and sold it for $1.1 billion. She recalled the struggle of pitching the first time around but chalked it up to her inexperience. When raising funds for her next venture, Pepperlane—a business that helps moms start home-based businesses—Gail was already a proven entrepreneur. “I’m on the board of Shopify, too” she says. “I’m not a kid.” Still, she was facing the same resistance she experienced as a younger, greener business owner. “We literally had men say to us, ‘My wife wouldn’t do that.’”

Women are held to higher standards than men during the pitching process due to the misconception that they are riskier investments.

As of 2018, only 14% of investment partners at Venture Capitalist firms were women. That low ratio may help explain why only 2.3% of funds from VC sources were invested in women-owned businesses in 2019. This discrepancy is often explained away by the assumption that women are more risk-averse than men and therefore likely to apply for less funding, if any at all. 

Some studies support this belief. However, others also suggest this is a learned behavior. Social expectations, in some cultures more than others, continue to urge girls to be demure and boys to be brave. And, because of the perception that women as a whole are more risk-averse, those entering the field of entrepreneurship are already at a disadvantage. It can impact confidence and instill doubt. Jennifer sees this play out in her peers. “Women often don’t call themselves ‘CEO.’ They’re, like, ‘chief lipstick picker,’” she says. “They downplay what they’re doing.”

Where bias is unquestionable in the VC funding process is during the vetting phase: women founders are asked questions about potential for failure and men about potential for success, says one study. Another finds that women are held to higher standards than men during the pitching process due to the misconception that they are riskier investments. In reality, 92% of investors polled say that businesses owned by women achieve returns at or above market.

When Gail was raising for Pepperlane, one VC firm with zero female investors pulled a young woman who worked at the company into the pitch meeting. “It’s like they scoured the firm and were like, ‘We must have someone who’s female and whose mom actually works,’” she says. “This poor woman had never been in a pitch before.”

The emotional labor gap

illustration of a woman holding a barbell above her head with weights that represent different responsibilities like work and parentingDanyelle is the founder of haircare brand Hair of Nature. She’s also a full-time flight attendant. And a mom. She’s twice been denied loans by traditional lenders. Without the much-needed funding, Danyelle has been growing her business more slowly than she’d like. The goal is to eventually run Hair of Nature full time, with a flexible schedule that keeps her closer to home. “I’m trying to run a business, put in time to be a mom, and be able to find that little ounce of personal time,” she says. “It’s a lot.”

Gender inequality is alive and well in the home. Studies conducted over the past few decades show that men are more involved in parenting than they were in the 1960s, but mothers still spend twice as much time on parenting duties—even in dual-income households. And mothers spend 10 more hours per week multitasking than fathers. Outdated societal conventions and media continue to idealize the role of the mother, placing more of the parenting pressure on women’s shoulders. “We have this horrible cultural norm,” Gail says, “where you’re supposed to work like you’re not a mom and parent like you’re not working.”

They want to hear you’re going to work 80 hours a week with no other priorities.

Gail Goodman

At Pepperlane, Gail and her team help mothers find a path to entrepreneurship that fits their lifestyles. Many of these women aren’t looking for funding for their part-time home-based businesses. But when someone does ask Gail for tips on getting funded? “The advice I give people,” she says, “and I hate it as I say it, is don’t let them know you’re a mom.”

It’s not ideal, Gail says, but the reality is that motherhood can be seen as a negative to an investor. “They want to hear you’re going to work 80 hours a week with no other priorities,” she says. This just isn’t the reality for parents like Jennifer and Danyelle. “I can’t do everything at the drop of a hat,” says Jennifer, a single mom. “I also have to get groceries in the fridge and attend the kids’ Christmas pageants. When they’re sick, there’s nobody else. It’s me.”

Ad for Shopify Capital. The text reads: "Fund your next big move." A call-to-action button reads: "Explore Shopify Capital." A photo of an Asian woman smiling appears to the right of the text 

Beyond the gender bias

Jennifer is incredulous about her experiences with the bank but understands she’s still in a better position than many. “I’m a white woman who’s educated and I have money in my account,” she says. “Can you imagine if I had other barriers?”

Women of color now own 50% of overall women-founded businesses in the U.S., and in many cases, they have exceeded the performance of other entrepreneurial groups. But when it comes to accessing funding, gender bias is compounded by racial discrimination.

There’s funding available, but there’s always some kind of restriction and barrier to it.

Jenn Harper

When Danyelle was denied funding despite her glowing financial history, she was confused. “I felt like it was because of my skin color, being an African American woman,” she says. She noticed that pivoting her target audience from Black women to “women with thick curly hair,” helped the bank conversations but still didn’t result in funding. The numbers reflect experiences like Danyelle’s—minority women are underfunded and underrepresented in VC firms:

  • Black women represent the highest rate of growth over any other group, according to one report. Yet, only 0.0006% of VC funding went to Black women founders between 2009 and 2017. 
  • In the same period, only 0.32% went to Latin American women founders, and there is little representation in VC firms.
  • As of 2019, the number of businesses owned by Asian women in the U.S. has topped 1.1 million, and their businesses produce average revenues higher than women-owned businesses of any other group. But representation in VC firms is also still lacking, with only 6% of investors being Asian women. 
  • In Atlantic Canada, businesses owned by Indigenous people contributed $1.6 billion to the regional economy between 2012 and 2016, and those owned by women dominated sales growth (70% versus 50% for men) during the same period. Still, Indigenous women report that access to funding and resources continues to be a barrier. 

Jenn Harper, founder of Indigenous beauty brand Cheekbone Beauty, self-funded for the first few years of her business. When she was ready to scale, she faced challenges in accessing the available funding, even though she’s seeing an increase in grants and programs available for Indigenous businesses. “There’s funding available,” she says, “but there’s always some kind of restriction and barrier to it.”

Many of the studies around gender bias and funding focus on simplified and non-inclusive gender: men versus women. Transgender and non-binary people are often not explicitly called out in the data or simply excluded from gender bias research altogether. What is well-documented, though, is that these groups experience discrimination, harassment, and bullying in all areas—including in the workplace and when striving for professional growth or creating self-employment.

Toward equality

Illustration of a woman hunched over on her knees with a large equal symbol resting on her backOne report suggests that the imbalance in access to capital for women and minority-owned businesses represents $4.4 trillion in missed revenue. When opportunities are unfairly limited for women with high-potential businesses, they do not have an equal chance to prove themselves in the market. It is therefore not only a missed opportunity for revenue but also great ideas.

Creating more opportunities for women creates more opportunities for everyone. “There are really very few zero-sum games in the business world,” Gail says. “The more we foster entrepreneurship, the more we will create local jobs and local economies and support better school systems that create more entrepreneurs.”

Enough of us need to succeed so that we can then say, ‘I’m a CEO and a mom, and the mom card is relevant.’

Gail Goodman

Paving the way

It’s the women at the head of the pack, Gail says, who will help change attitudes around motherhood and business. “Enough of us need to succeed so that we can then say, ‘I’m a CEO and a mom, and the mom card is relevant.’” 

Gail sees her dual role as parent and CEO as an asset. “I come to the table with more empathy. I come to the table with a more balanced view of the world. I run an employee-based organization with more compassion,” she says. And women founders in general have healthy attitudes toward work-life balance—64% polled in one study said that they provide family benefits, despite the high costs for small businesses. 

Finding the right funding

“At one point you need extra capital; you need that,” says designer and founder Regine Chevallier. “But I think it’s important to find the right funding—the partner who really believes in your vision.” When Gail was raising funds for Pepperlane and encountered gender bias in the process, she approached Broadway Angels, an angel investment group comprised entirely of women. “They started making calls for us,” she says. “All the magic opened up.” Pepperlane ended up getting classic VC funding thanks to the contacts it made through Broadway Angels.

Women-focused organizations like Pepperlane and SheEO, VC firms like SoGal and True Wealth Ventures, and government initiatives continue to pop up, creating more access to funding and resources for women.

The world never saw us building empires before. 

Regine Chevallier

For Shopify store owners, Shopify Capital is a funding option that skips the lengthy application process and determines eligibility based on a store’s merit—not gender. Danyelle is already on her second round of funding. “I don’t have to go through the whole credit check and somebody getting my hopes up,” she says. “And I know exactly what I’m going to get and what I can use it for.” Repayment happens automatically, via a percentage of her daily sales, and it’s one less thing for this busy mom to deal with. “I think it’s great,” she says. “The money comes out and you don’t even see it.”

Shopify Capital has advanced over $750 million to business owners like Danyelle since launching in 2016.

Women supporting women

Incremental change, thanks to the growing number of women CEOs and VC investors, is already happening. Still, it’s estimated that it will take nearly a century to close the global gender gap. A culture and community of women supporting women is a start, Gail says. “You, as one individual woman, are not trying to change the world for all women,” she says. “You can’t take that on.”

Regine, however, is optimistic about the future. She does acknowledge that she’s had to work harder than the men around her while building her brand. “We, as women, need to prove ourselves more, we need to make more effort, we need to knock on more doors,” she says. But she looks to the progress made by trailblazers like her idols, Sophia Amaruso and Sarah Blakely. “This was not heard of 50 years ago,” she says. “The world never saw us building empires before.”

Illustrations by Hanna Barczyk
Additional research by Lauren Cauchy



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How To Take Advantage Of Lifetime Deals: What Are Lifetime Deals?

How To Take Advantage Of Lifetime Deals: What Are Lifetime Deals?


It takes a village of apps to build a successful ecommerce business—it’s virtually impossible to operate any kind of online business without using any sort of third-party apps, tools, or resources to help you execute your workflow. Whether it’s a helpdesk app, social media scheduling tools, or stock photo resources, there are so many tools out there that help merchants run better businesses. In this post, we’re talking about how you can get access to the tools you need to run your online business more affordably—by taking advantage of lifetime deals.

What Are Lifetime Deals?

What Are Lifetime Deals

Lifetime deals are discounts on apps, tools, or resources where you only pay one fee to get access to them for life.

It’s so common these days that software as a service (SaaS) apps charge their users monthly or yearly fees to be able to use their tools, but lifetime deals remove the recurring payment requirements and only charge users one flat-rate fee to be able to access the app for its entire lifetime.

As a customer, the obvious advantage of lifetime deals is that you save a lot of money while getting access to the tools that you need to run your business! For example, we’ve built up our tech stack over time with lifetime deals and if we were to pay for each of the tools monthly it would cost about $5000 per month but because we’ve taken advantage of so many lifetime deals over the years, we pay less than 10% of that.

What it comes down to is that lifetime deals make your life easier. They save you money, they eliminate repetitive bookkeeping responsibilities, and they give you easier access to the tools you need to run your business, which you may not have otherwise been able to access if you had to pay for each tool monthly.

Usually, lifetime deals are offered by smaller, new, solo or more micro SaaS companies to get people using their tools. There are advantages and disadvantages to this, but usually, it’s also new and bootstrapped entrepreneurs who are looking out for lifetime deals so it makes a great match.

Lifetime deals are a beginner-friendly resource for beginner entrepreneurs who usually can’t afford to pay thousands of dollars per month to operate their tech stack so if that sounds like you, then lifetime deals are something you should be looking into!

Keeping that in mind, this also means that lifetime deals might not be suitable for every entrepreneur. Usually, the companies that are offering lifetime deals are just getting started so their tools might have limited functionalities or bugs. This means that they might not last you forever or you might outgrow them, which can actually be a good thing because it means that your business is successful and then you can upgrade to a more Pro Plan on the tool you’re already using or switch to a different app even you’ll have to pay for a subscription. But at least by that point, you know that you use the tool and it’s helpful for your business so you can be more confident in the investment of a paid plan.

Why Lifetime Deals Are Important for Your Business

Why Lifetime Deals are Important

Taking advantage of lifetime deals can be one of the best things that you do for your business because they can save you a significant amount of money and they can give you all the assets and capabilities you need to run your business to its fullest potential. If you’re running your business on a budget, lifetime deals are an essential service to incorporate into your tech stack.

Let’s discuss the advantages of lifetime deals in more depth.

The Advantages of Lifetime Deals

With lifetime deals, you don’t have recurring bills hitting your credit card every month. You just pay for a tool once and then have access to it for life. This also means that you’ll have fewer bookkeeping entries to keep track of, which if you’re a solo entrepreneur managing your own books, this takes a lot of extra work off your plate!

Plus, lifetime deals are great because you don’t keep paying for those tools that you kind of use sometimes but aren’t an essential part of your workflow. You know those tools that you’ve signed up for and you have a little bit of work saved in them so you don’t want to stop paying for the tool because you’ll lose your work, but you also don’t use the tool often enough to justify the monthly cost of it… Yeah, we get it, we’ve been there too.

Lifetime deals eliminate those “should-I-keep-it-or-shouldn’t-I” feelings because you aren’t paying monthly for the tools! So at least if you purchased a lifetime deal and it turns out that you aren’t using it as much as you thought you might, at least it only cost you $40 total instead of $20 per month, or something along those lines.

Lifetime deals also allow you to invest in tools that could have a significant return on investment (ROI) for your business. If you have a plan for where you see your business growing in the future, you can pick up lifetime deals along the way that will benefit you when you get to that point. That’s something that we’ve done over the years, and it’s helped our workflow massively.

We knew the areas we wanted our business to develop in the future and when a lifetime deal came up that fit our future vision, we picked it up. We may not have used those tools at the moment or we maybe even sat on them for a year or two, but eventually, they became a tool that we needed to run a new part of our business and we had that tool waiting in the wings, ready to use.

One of the final advantages of lifetime deals is that you invest in up-and-coming tools and get to be a part of the development process of the tool. Like we mentioned above, lifetime deals are usually offered by new SaaS companies for new entrepreneurs, so everyone’s in the same boat! The SaaS company needs users to invest in and use their tools to make them better, and entrepreneurs need tools to run their business at a more accessible rate. The trade-off for getting a great price on the software is that the entrepreneur uses the service while the bugs are still being ironed out and new features are being added.

So although most lifetime deal tools will still be very much in the development process, you’ll be able to give the creators feedback to help build the kind of tool that you want to use. Most often, the creators are super receptive to feedback and because they’re usually small companies, they can tailor their development roadmap to fit what their audiences are asking for the most. They usually want to develop their tool to fit exactly what their users are looking for, so in exchange for enduring the development process, you’ll likely eventually end up with a tool that’s a near-perfect fit for your business’ needs.

Where to Get Lifetime Deals

AppSumo Lifetime Deals

Lifetime deals have become much more popular in the last few years so there are several different places online where you can find lifetime deals available, however, our favorite by far is AppSumo.

They’re the original providers of lifetime deals and they work with lots of great up-and-coming and well-established companies to bring lifetime deals to the ecommerce and tech communities. We’ve been big fans of AppSumo for years and that’s where we source pretty much all of our lifetime deals from.

We love AppSumo because they offer a great lineup of SaaS tools and apps that we actually want to use for our business, plus they have a great return policy so if a deal isn’t working out for your business within 60 days you can return in for a full refund. Plus, because AppSumo has such a large audience, each tool that runs a lifetime deal on their platform usually integrates easily with the other tools that have been offered on AppSumo before because the AppSumo audience (known as “Sumolings”) basically demands it.

This is great, because if you’re using a lot of tools from AppSumo’s lifetime deals, then they’ll usually all integrate with one another, making your tech stack run more smoothly!

AppSumo usually has several lifetime deals available at one time, and they launch new ones frequently. It’s also worth keeping an eye out for what they have available during the Black Friday/Cyber Monday time because they usually have a bunch of especially great deals then. We always check out what they roll out for BFCM!

Considering Lifetime Deal Purchases

Considering Lifetime Deal Purchases

Just because you see a lifetime deal available, it doesn’t always mean you should snatch it up. So which lifetime deals should you snatch up—what should you look out for?

Below are the top criteria you should think about when considering lifetime deal purchases.

Audit Your Existing Tools

Think about the tools in your tech stack and what you already have and what’s missing. What isn’t working well? What needs to be upgraded? Are there any gaps in the capabilities that you need from your tools? What might you eventually need?

Auditing what you already have in your tech stack can shine a light on what you need to add to improve your workflow and it can also make clear what you don’t need to add if you have it already.

Vetting Lifetime Deals

It’s rare, but since the companies offering lifetime deals are new, sometimes they do go under in less than a year. It’s not something we see often, but it can happen. To protect yourself as much as possible from investing in a company that may go down in the near future, make sure to look at their product roadmap to see what they’re planning for the future and the general direction of the company.

It’s also helpful to look at reviews and comments sections on AppSumo or wherever you see the lifetime deal being offered or on independent review sites just to see what other users have to say. The Lifetime Tech Deal Fans Facebook group is a good place to reference lifetime deal reviews specifically because the group there is pretty knowledgeable and they often grill the founders in Q&A sessions.

Roadmaps

Like we mentioned above, roadmaps are a hugely important indicator of the company’s intended growth and progression and are important to take into consideration when looking at potential lifetime deals to buy into. Not only because they will give you an idea of the company’s longevity and how forward-thinking they are, but they will also give you a good understanding of whether the tool will grow in the same direction as your business or not.

Since the tools are usually in their beginning stages, they will undergo a lot of transformation as they grow and develop into a better tool, so looking at the product roadmap gives you an idea of where that development is going to happen so you can make an informed decision as to whether it’s still going to be the right tool for your business after changes and updates have been made. In most cases, the tool will grow and be even better for your business than it was on Day 1, but just consult the product roadmap to be sure that will be the case.

For example, here’s a product roadmap from SocialBee—which is a tool that offered a lifetime deal through AppSumo—so their users can see what features are in the development pipeline.

SocialBee Product Roadmap

What Kind of Lifetime Deals Should You Add to Your Tech Stack?

Which Lifetime Deals to Add to Your Tech Stack

So now that you know what lifetime deals are, why they’re useful for your business, where you can get them, and what you need to look out for when choosing lifetime deals—which lifetime deals should you actually add to your tech stack?

Well, it will depend on what’s important to your business’ tech stack—every business will have different requirements—but a great starting point for any business is to get lifetime deals for your essential tools.

If you’re using certain tools because you need their functionality to operate your business, then try and get tools with similar functionalities as lifetime deals so you don’t have to keep paying monthly or yearly to use the service. This can save you a lot of money over the course of your business’ life.

Here are the types of tools we recommend most businesses try to find lifetime deals for:

  • Helpdesks: Every business needs a way to communicate with their clients and customers, and usually it’s through email. A helpdesk tool is something that you’ll have for the entirety of your business’ life, so it can be a massive cost if you pay for it monthly or yearly. See if you can find a lifetime deal for a helpdesk that offers even just basic features and check out their product roadmap to see how they plan to evolve over time.
  • Marketing Tools: Whether it’s email marketing, social media marketing, or whatever kind of marketing your business does, getting the marketing tools you use with a lifetime deal can ensure that you’re running lean campaigns.
  • Credits for Stock Photo/Video/Audio Services: If using stock photos, videos, or audio is important for what you do then getting a lifetime deal of credits to use at a stock source can be super helpful. Stock up (no pun intended) on credits and they can keep you going for a long time!
  • Security Tools: Usually, you won’t regret investing in anything that’s going to protect your business, and security tools are often something that you commit to for the course of your business’ life, so it’s a bonus to only pay for it once and then get access to it forever. Look for VPNs, firewalls, backup services, etc. Our How to Bulletproof Your Online Store article gives more ideas for security tools you can implement into your business’ tech stack.
  • Photo/Video Editing: Most businesses these days need some kind of photo or video editing tools to create content for their website or socials, so if that’s important to your business then you’ll want to look for tools to remove backgrounds from product photos, image compression tools to optimize your website photos, or video editing software to make great content.
  • Link Shorteners: These are a pretty common tool that most businesses need these days to keep links looking tidy whether it’s on your social profiles or when using affiliate links, and since it’s a standard business tool you’ll use year after year, it’s a good idea to find a lifetime deal for link shortening tools.

Conclusion

If you hadn’t heard of lifetime deals before, we hope you have a good understanding of what they are now! They’re one of those things to just keep an eye out for while you’re running your business because you can save some hard-earned cash if you find ones that work for your business.

Remember to evaluate your existing tech stack to see what kind of tools you need or ones you could update, and try to find lifetime deals for tools that you can use instead! After all, you’re going to need tools to help you run your business so if you can save some cash while doing so, it’s a win-win situation.



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43 Free T-Shirt Mockups & PSD Templates For Your Online Store in 2020

43 Free T-Shirt Mockups & PSD Templates For Your Online Store in 2020


Looking for the best t-shirt mockups and PSD templates for your online store? When you start an online t-shirt business with little investment the best thing to do is to use ready made mockups that cost very little. Whether you’re designing your own t-shirt or looking to add higher quality product pictures to your store, you’re sure to find the perfect t-shirt mockup in this article. In this article, you’ll find 43 easy to use t-shirt mockup templates.

What Is a T-Shirt Mockup?

A t-shirt mockup is essentially a blank t-shirt that you can add your product design on. T-shirt mockups can include a model wearing the product to help customers envision what the t-shirt looks like on, or they may just feature the t-shirt on a plain background. PSD is the name of the Photoshop file kind of like the .jpg extension for images.

Why You Should Use T-Shirt Mockups

A t-shirt mockup allows your customers to see your design on a model. As some t-shirt PSD templates feature models, you can choose to showcase what your product looks like on a person. For example, if you’re dropshipping t-shirts that only include a picture of the t-shirt, you might want to allow customers to envision what it would look like on a person, so you’d add the design onto a t-shirt mockup with a model.

When you dropship the same products as everyone else, you might want to have your own unique images to stand out from everyone else. Using a t-shirt mockup allows you to add your own designs onto another photo. You’re also free to include the free t-shirt mockup PSD as an additional image on your website to supplement the main image.

If you run a print on demand business (dropshipping business where you design your own products), you might use a t-shirt mockup to showcase your unique design on a t-shirt. Using t-shirt mockups is an affordable way to have your apparel photographed without having to pay for a photographer or a model. While you can find countless free t-shirt mockup PSD online, a few mockup templates have a low fee.

43 T-Shirt Mockups and PSD Files for Your Online Store

Graphic River

T-Shirt Mockup PSD- Graphic River

Those of you who are looking for paid t-shirt mockups can choose from one of the many different styles on Graphic River. The average t-shirt mockup PSD costs about $9. You’ll find quality mockups with models faces showing. You can even find mockups with models exercising at the gym wearing your designs. You will need to have Photoshop to add your designs to the t-shirts. However, most t-shirt mockup PSD files are easy to use and allow you to drag your design into the graphic easily.

Custom Ink

T-Shirt Mockup Generator- Custom Ink

Custom Ink allows you to drag and drop graphics onto a t-shirt to create your own custom design. You can also add your own image to the t-shirt if you already have one made. Once you’ve finished designing your t-shirt, you can choose to ‘Add another style’ which allows you to add the design to a ladies tee or hoodie. If you’re looking to supplement your dropshipping business with unique apparel, you can do that with Custom Ink.

Placeit

T-Shirt Mockups- Placeit

According to Placeit, they have over 3700 t-shirt, tank top, and hoodie mockups on their website. Several of their t-shirt mockups include models’ faces which you can use for your social media, website banner, and other marketing activities. The models wearing the t-shirts are of different races and genders, allowing you to represent diversity on your online store. If you’re looking to create lifestyle images, Placeit is the t-shirt mockup generator for you.

Print Aura

T-Shirt Mockup- Print Aura

Print Aura’s mockup generator includes t-shirts from different brands such as Gildan, American Apparel, and Hanes. Under mockup set, you can choose to include the model’s face in the picture, and select whether the model is smiling or not. You can also change the colors of the t-shirts and select a front or back view of it. You can add your own design onto these t-shirts or add text using one of the fonts in the dropdown menu.

SmartMockups

SmartMockup’s t-shirt mockups include lifestyle photos of models of a diverse range of ages and races. They also include t-shirt mockups without models in case someone wants to add a their graphic to a t-shirt or sweater alone. There’s also a collection of premium mockups which include higher quality images. When you hover over the mockups you can see what a potential mockup could look like with a design on it. If you’re looking for fitness t-shirt mockups, there are plenty of fitness lifestyle photos to choose from.

smart mockups

Mockup World

Free T-Shirt Mockup PSD- Mockup World

Mockup world has several free t-shirt mockup PSD for you to choose from for your online store. You can choose from t-shirts on a plain background, a man modelling a t-shirt, a mannequin modelling a t-shirt, hanging t-shirts, and more. There are a lot of t-shirt mockups to choose from, but you’ll need to have Photoshop to add your design and edit the images.

Printful

Mockup Generator- Printful

Printful’s mockup generator includes t-shirts, leggings, beach towels, phone cases, dresses, skirts, mugs, and more. Their t-shirt collection is extensive including t-shirts for kids, baby onesies, crop tops, long-sleeved shirts, and more. They also feature styles from several popular brands such as American Apparel, Bella + Canvas, Gildan, Hanes, Next Level, Augusta Sportswear and more. You can even choose and download your design on several mockup t-shirt colors at once.

Creative Market

T-Shirt Mockup PSD- Creative Market

If you’re looking for a wide range of the best t-shirt mockups, Creative Market has several you can choose from. They feature lifestyle images you can add your designs to, plain t-shirt mockups, hanging t-shirt mockups, and more. They have over 10 pages of unique images taken by different photographers so that you can find the best style that suits your brand and customer base. The average price of mockups ranges from $10-$29 for quality lifestyle shots. Creative Market also offers kitchen, desk, and branding mockup sets for designing online stores, websites, social media and promotional materials. You will need to have Photoshop and know how to modify images accordingly. You can look here for Photoshop tutorials for beginners.

Envato

T-Shirt Mockup PSD- Envato

Envato has several pages of the best t-shirt mockups for store owners to choose from. You can also find mockups of other items such as hats, cups, beer bottles, and even pumpkins. You’ll find several t-shirt mockups with models, hanging t-shirt mockups, sublimation t-shirt mockups and more. You’ll need to create an account to gain access to the mockups. As for the pricing, you’ll need to pay $29 a month for unlimited access to these elements and more.

Media Modifier 

Media Modifier

Media Modifier is a t-shirt mockup generator where you can find faceless model photos and t-shirt mockups without models. From hanging shirts, to outfit ensembles laid out, to lifestyle photos, you’ll find a wide assortment of mockups for your print on demand business. If you’re looking for other product mockups, you’ll find you can add your design to books, technology, coffee mugs, and more. Pricing starts at $19 for unlimited use. 

Cafepress

Mockup Generator- Cafepress

You can create t-shirt mockups on Cafepress. If you’re looking to supplement your dropshipping store with custom designs, you can use Cafepress to design your own t-shirts, tote bags, kids’ clothing, dog clothing and more. There are 21 styles of men’s t-shirts, 6 styles of men’s hoodies, 16 styles of women’s t-shirts, 4 styles of baby onesies, 4 styles of kids clothes and 1 dog t-shirt style.

Pixeden

Best T-shirt Mockups PSD Templates- Pixeden

Pixeden has several premium and free t-shirt mockups you can choose from. From dress shirts to women’s t-shirts, you’ll find t-shirt templates spanning several pages. You’ll need to install Photoshop on your computer to add your designs onto the t-shirt PSD mockups.

Graphic Burger

T-Shirt Templates- Graphic Burger

Graphic Burger has a few great t-shirt templates on their website that you can download and modify. Their collection of t-shirt mockups includes women’s t-shirts, hanging t-shirts, models wearing t-shirts and more. Using Photoshop you can add your own design and make modifications to the image. The t-shirt templates on Graphic Burger are free but you can pay for entire sets for some of the images.

Render Forest 

renderforest

On Render Forest, you’ll find a collection of lifestyle photos with modifiable t-shirts. With a diverse range of models, you’ll find several t-shirt mockups for your exact needs. Downloading the images is free. However, you’ll find an image quality difference between the free and paid versions. You can also find mockups for food and beverage, wall designs, mugs, devices, and more.

Threadless

T-Shirt PSD Templates- Threadless

Threadless allows you to add your designs to t-shirts for men and women, hoodies, crew sweatshirts, tank tops, baseball tees, and more. You can download zip files that contain a Photoshop file within them. As long as you have Photoshop and know how to use it, you can create your own t-shirt mockups for free. They also have a set of guidelines that could help you prepare your design. 

Pixel Buddha

Free T-Shirt Mockup PSD Template- Pixel Buddha

Pixel Buddha allows you to download a freebie that includes a women’s t-shirt mockup in five different colors. The t-shirt lies flat and is wrinkled to create a realistic mockup. The zip file includes five different Photoshop files that you can add your designs onto.

Designhooks

V-neck T-shirt PSD Mockup

Designhooks offers t-shirt PSD mockups with v-necklines. If you’re planning to offer t-shirts on your store that don’t have the typical round or collared necklines, this PSD template is perfect for you.

Arsenal

T-Shirt Mockup Templates- Arsenal

You can choose from a range of t-shirt mockup templates from Arsenal. The average cost is $37 for an apparel mockup template. You can purchase women’s t-shirt mockups, t-shirt mockups with models, and various other styles. They also have mockups for beanies, stickers, billboards, hoodies, iphones, notebooks, album covers, posters, glasses, bottle caps, socks, greeting cards, and more.

Clothing Templates

T-Shirt Mockups- Clothing Templates

Clothing templates has several t-shirt mockups you can purchase for $14.99. You can choose from women’s or men’s t-shirts and tank tops. You can also buy the complete bundle for $29.99. The American Apparel mockups are available in all colors. Oh, and you can also hide the label, replace it with your own, or use the default label. 

Deal Jumbo

Free T-Shirt Mockup PSD Template- Deal Jumbo

Deal Jumbo allows you to download their three t-shirt mockup templates for personal and commercial purposes. The t-shirt templates come in white, yellow and blue. You’ll need to have access to Photoshop and know how to add your design onto the t-shirt mockup.

Zippy Pixels

T-Shirt Mockup PSD Template- Zippy Pixels

Zippy Pixels allows you to use their t-shirt mockup for free or you can pay $0.99 to use the graphics commercially. These t-shirt mockups include mockups of hanging t-shirts, lying flat, or folded. They also have vintage styled free t-shirt mockups, with a round neck. With the commercial images, you receive 8 t-shirt mockups in white and red. As a PSD file, you’ll need to have access to Photoshop to add your designs onto the t-shirt templates.

Michael Hoss

Free T-Shirt Mockups PSD Templates- Michael Hoss

You can download free t-shirt mockups on Michael Hoss. You’ll be able to edit garment colors, sleeve colors, tags, and more. The t-shirt PSD files use Smart Object holders allowing you to easily place your design onto the t-shirt. You’ll need to have Photoshop to use and modify each t-shirt.

Graphic Twister

Free T-Shirt Mockup PSD Template- Graphic Twister

Graphic Twister has a free t-shirt mockup that you can download and add your design to. The mockup has both the front and back side of the t-shirt. You can easily add your design onto the t-shirt as the PSD file has Smart Objects. Having Photoshop is required to use and modify the t-shirt template.

Designhooks

hanging t-shirt Mockup PSD

If you’re looking to show different perspectives and angles on your online t-shirt store, try using the free hanging t-shirt mockup by Designhooks. You can get it for free by hitting the download button, and simply import it to Photoshop to edit the design based on your preferences.

Free Goodies for Designers

Free PSD T-Shirt Mockup- Free Goodies for Designers

Another great PSD t-shirt mockup can be found on Free Goodies for Designers. Their t-shirt mockups are colorful making them different than the average t-shirt template. You’ll need Photoshop to add your design onto the t-shirt. Their website also has other mockups such as billboards, computer screens, ipads, and more which are available as PSD files.

We Graphics

Free T-Shirt Mockup PSD Files- We Graphics

WeGraphics has free flat t-shirt mockups that showcase both the front and back of the t-shirt. You’re free to modify the colors of their mockups to match the color of your own t-shirts. You can easily add your design onto the t-shirt using Photoshop’s Smart Layers.

Dribbble

Best T-Shirt Mockup PSD Templates- Dribbble

If you’re looking for t-shirt mockups with a front and back view you’ll find it on Dribbble. The mockup also includes a folded t-shirt. A heather effect is available with this t-shirt mockup which most mockups don’t include. You can also modify the color easily. This free t-shirt template requires Photoshop.

Mockup Bro

mockupbro

Mockup Bro’s collection of t-shirt mockups is small with only two different designs. However, their collection for devices and print is rather expansive, in case you’re looking for other mockups as well. One t-shirt mockup is for kids while the other is a round-neck t-shirt mockup for adults. The free t-shirt mockup comes in a downloadable .png file requiring you to make modifications yourself provided you’re savvy with Photoshop or other editing tools.

Graphic Google

Free Tank Top Mockup - Graphic Google

If you’re selling fitness tank tops for women, you can use Graphic Google’s free tank top mockup. You’re free to use the mockup for personal or commercial use but you’ll need to provide a backlink. The PSD file has Smart Layers allowing you to easily add your graphic onto the tank top. Photoshop is required for this mockup template.

Deviant Art

Free T-Shirt Mockup- Deviant Art

Deviant Art is another great source for free t-shirt mockups. You can easily change the t-shirt color and add your own design. It’s free for both personal and commercial use. You’ll need Photoshop to access the t-shirt template and add your design onto the mockup.

ThisLooksGreat

Free T-Shirt Mockup PSD Template- ThisLooksGreat

If you’re looking for an aqua t-shirt mockup, ThisLooksGreat is letting you use their t-shirt mockup PSD for free (personal and commercial). The PSD file uses Smart Objects allowing you to easily add your image to the PSD file. You’ll need to have Photoshop to add your design to this mockup.

Behance

Free T-Shirt Mockup PSD Template- Behance

Behance is letting store owners download their free t-shirt mockup PSD template. You can easily select your color choice to customize your t-shirt easily. You’ll need Photoshop to add your art to this t-shirt mockup.

Design Bolts

Free T-Shirt Mockup- Design Bolts

If you’re looking for a superhero inspired t-shirt mockup, Design Bolts is allowing you to download their free t-shirt mockup and design for free. You can also pay $3 for a premium version of their mockup and design. Photoshop is required for this t-shirt mockup.

Designer Tale

Free Polo T-Shirt Mockup- Designer Tale

Designer Tale allows store owners to download their polo t-shirt mockup for free. The PSD file comes with Smart Objects allowing to you easily modify colors, add your design and more. The mockup has a model wearing the polo creating a more realistic mockup.

Cotton Bureau

Free T-Shirt Mockup Template - Cotton Bureau

A marketplace for curated, crowdfunded t-shirts from great designers and illustrators. This t-shirt mockup is great because not only do they have beautiful high quality shirt templates, they also have a wide variety to choose from. You can easily find multicoloured t-shirt mockups in various sizes, including for children and women.

Media Modifier 

t-shirt mockups

You can find a massive collection of t-shirt mockup templates on Media Modifier. The collection extends beyond t-shirts to include technology, logos, products, and print. The t-shirt mockups include a mix of lifestyle photos to hanging t-shirts to provide you an assortment of t-shirt mockup templates to choose from. Pricing starts at $19 or you can choose a monthly subscription instead.

Angela Acevedo’s Black T-Shirt Template

T-Shirt Mockup- Angela Acevedo’s Black t-shirt template

Grab this great 300 dpi JPEG file from a Deviant Artist. It’s great if you’re looking for a simple set of black t-shirt mockups in different positions. Additionally, it’s free of cost.

Upstate Merch T-Shirt Template

Free T-Shirt Mockup PSD- Upstate Merch T-shirt template

Here you can directly download an easy-to-use PSD file for multiple t-shirts. All you have to do is add your printed t-shirt logo and you’re all set. It’s a great way to visualise your next promotional t-shirt.

Antonio Padilla’s Photorealistic T-Shirt Templates

Free T-Shirt Mockup Template-Antonio Padilla’s Photorealistic T-shirt templates

This is a great option for designers who want to see their work on a realistic surface. It’s a PSD file, but you’d think your t-shirt was already printed. It’s free as well, so you can simply download and customize based on your preferences.

Mockups Jar 

mockups jar

On Mockups Jar, you’ll find a collection of shirts, hoodies, and t-shirts that you can add your own custom design on. The website also includes mockups for devices, books, and packaging if you’re looking for a mix of downloadable mockups. There are over 50 apparel mockups to choose from. To gain access to these mockups, you’ll find that this is one of the lowest monthly subscriptions as prices start at €3.33.

Designhooks

acid wash t-shirt psd mockup

This acid wash t-shirt mockup is perfect for those who are looking to attract a young target market. With a round-neck and rolled sleeves, this t-shirt mockup is presented on a hanger, against a plain background. You can edit the color of the t-shirt as well as that of the background using Photoshop.

The Apparel Guy Cardigan PSD

Cardigan PSD - The Apparel Guy Cardigan PSD

If you’re looking for a cardigan template, the Apparel Guy has got you covered. Most of the work is already done for you, so you simply need to drag and drop your designs, making it easy to use for those starting out. On top of that, it’s free to use. 

The Apparel Guy

Long Sleeved Tee PSD- The Apparel Guy

If you’re looking for a long sleeved t-shirt mockup, check out the Apparel Guy. This long sleeved t-shirt mockup is free to use, and allows you to customize highlights, shadows, and colours to match your needs.

PlaceIt

Folded T-Shirt mockup

This is a great option for those who are looking for a folded t-shirt mockup. Just like other t-shirt mockup templates, you can use this for a number of different purposes, like for your online store, social media promotion, website, and so on. It’s different from other mockups because it’s folded on the bed, next to a camera, other clothing items, and a cone thread.

Designhooks 

Round Neck T-Shirt Mockup PSD

This free round neck t-shirt mockup in PSD comes in a variety of colors, fabric, and designs. You can customize it by adding your preferred artwork, logo, pattern, or even use a plain color on the t-shirt.

Want to Learn More?

Are you looking to add t-shirt mockups to your store? Let us know in the comments below!



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45 of the Best Podcasts to Listen to in 2020

45 of the Best Podcasts to Listen to in 2020


You’re ambitious.

You want to grow and succeed – but how?

How can you start a successful business? How can you get more customers and scale it?

What can you do to learn more about yourself, other people, and society? How can you stop procrastinating and become more focused, balanced, and fulfilled?

These podcasts will help you develop your knowledge and skills while on the go.

In this article, you’ll get a quick rundown of the best podcasts to listen to for self-improvement, business, marketing, ecommerce, technology, education, and mindfulness.

And stick around until the end where we reveal the top podcasts in each category covered.

But beware: Less is more.

Don’t let yourself become overwhelmed trying to listen to too many podcasts at once. Instead, pick a couple and then focus on what’s really important: applying what you learn.

Ready?

The Best Ecommerce Podcasts to Listen to

#1. Start Yours by Oberlo

Start Yours - a podcast by Oberlo

Oberlo’s Start Yours is a podcast about dropshipping, ecommerce, and all things starting a business. With a 4.9 overall rating, this is the ecommerce podcast to help you start a profitable venture.

Host David Vranicar sits down with an awesome roster of entrepreneurs to discuss what it’s like to start a business. Guests also answer the frequently asked questions, and explain how anyone can build, manage, and scale an online store.

The podcast features interviews with everyone from a surfer bum-turned-entrepreneur to a pair of friends who run their side hustle in between taking care of their children.

Available on iTunes, Stitcher, and more. 

#2. Shopify Masters Podcast

Shopify Masters

The Shopify Masters podcast is Shopify’s official podcast hosted by Felix Thea. 

The show provides the inspiration and knowledge you need to build and grow a profitable online store. Thea offers in-depth advice on how to launch a highly successful store, increase traffic, and boost sales.

Available on iTunes, Stitcher, and more.

#3. The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

The Unofficial Shopify Podcast is hosted by Kurt Elster.

As a Shopify Plus partner and senior ecommerce consultant, Elster aims to show ecommerce entrepreneurs how to scale their Shopify stores.

You can expect frank discussions on the very best ecommerce growth strategies and tactics.

Available on iTunes, Stitcher, and more.

#4. My Wife Quit Her Job Podcast

How to Quit Your Job

My Wife Quit Her Job is a podcast all about entrepreneurs who quit their jobs to start a business.

The show features personal interviews with entrepreneurs. Steve Chou analyzes and distills the strategies, tactics, and approaches that contributed to their success.

The best part? All of the entrepreneurs featured bootstrapped their business from the ground up.

Devoid of fluff, this is one of the most inspirational podcasts out there and offers actionable takeaways that you can apply to your business.

Available on iTunes, Stitcher, and more.

#5. Build My Online Store

Build My Online Store

Build My Store is hosted by two successful ecommerce entrepreneurs, Terry Lin and Travis Marziani.

They share stories of their successes, failures, and what it’s really like to build and grow an online store.

They also talk about the latest in ecommerce and online marketing, giving you practical advice and tips on how to build and grow your online store.

Available on iTunes, Stitcher, and more.

#6. Nerd Marketing eCommerce podcast

Nerd Marketing Ecommerce Podcast

In the Nerd Marketing podcast, Drew Sanocki delivers actionable, data-driven strategies and tactics to grow your ecommerce business.

Sanocki is an ecommerce expert. He founded furniture store Design Public and turned the Karmaloop clothing store into a profitable business after being bankrupt only 10 months prior.

Entrepreneur Andy Mackensen sums up the podcast as, “Listening to his podcast is like getting an MBA in ecommerce, without the tuition fees.”

Available on iTunes, Stitcher, and more.

#7. eCommerceFuel

Ecommerce Fuel

On eCommerceFuel, Andrew Youderian helps you learn from some of the top ecommerce experts.

This show covers a wide range of ecommerce and marketing topics, while delivering detailed information that will help you research, launch, and grow your own online store.

Available on iTunes, Stitcher, and more.

The Best Podcasts to Listen to for All-Around Self-Improvement

#8. The Marie Forleo Podcast

The Marie Forleo Podcats

Marie Forleo was named by Oprah as a thought leader for the next generation, and her company is one of Inc.’s 500 fastest growing companies.

Forleo’s mission it to “help you become the person you’re meant to be and use your gifts to change the world.”

This podcast consistently shares actionable insights and strategies that you can use to improve your life.

The show covers everything from business, marketing, and career advice to dealing with failure and fear.

Available on iTunes, Stitcher, and more.

#9. Optimal Living Daily

Optimal Living Daily

Optimal Living Daily is a daily podcast created by thought leader Justin Malik. Each day, Malik reads blog articles on personal development topics to help you optimize your life.

The show covers a wide range of topics, such as money, productivity, and minimalism.

Available on: iTunes, Stitcher, and more.

#10. The Tim Ferriss Show

The Tim Ferris Show

No list of the best podcasts would be complete without mentioning The Tim Ferriss Show.

In his hugely successful podcast, Ferriss deconstructs the tactics, tricks, and habits of world-class performers.

Regardless of their field, Ferriss digs into how these remarkable individuals achieved their success so that you can apply the lessons to your own life.

The show features in-depth interviews with everyone from Arnold Schwarzenegger and Jamie Foxx to Tony Robbins and Malcolm Gladwell.

Available on iTunes, Stitcher, and more.

#11. Bulletproof Radio

BulletProof Radio

Bulletproof Radio is a podcast created by entrepreneur Dave Asprey. The show is dedicated to helping you bring out the best version of yourself using cutting edge technology and science.

The podcast features interviews from award-winning nutritionists, biochemists, and an array of other experts. Listen as Asprey and his guests teach you how to upgrade your mind, body, and life.

Available on iTunes, Stitcher, and more.

#12. Mixergy

Startup Stories

With over 1,600 episodes, Mixergy is one of the best self improvement podcasts you’ll ever listen to.

Created by Andrew Warner, the show provides a way for any entrepreneur to learn from veterans who have been in the trenches of launching a business.

Warner relentlessly probes his guests to uncover the decisions, values, tools, and habits that led to their success.

On Mixergy’s website, you can sort episodes by category or search for a particular episode to find one which is highly relevant to your unique situation.

Available on iTunes, Stitcher, and more.

#13. Good Life Project

Good Life Project

The Good Life Project is sure to deliver a hefty dose of inspiration.

The show features interviews with renowned thought leaders such as Elizabeth Gilbert, Brene Brown, Seth Godin, and Gretchen Rubin.

Each interview showcases “intimate and disarmingly-unfiltered conversations about living a fully-engaged, fiercely-connected and meaning-drenched life.”

Available on iTunes, Stitcher, and more.

#14. Hidden Brain

Hidden Brain

NPR’s Hidden Brain uses science and storytelling to reveal the unconscious patterns that drive the way each of us think, react, and behave.

Hosted by Shankar Vedantam, this podcast will help you better understand yourself, and people you interact with each day.

Available on iTunes, Stitcher, and more.

#15. The Art of Manliness

The Art of Manliness

The Art of Manliness is a podcast on a mission to help men of all ages become better people through increased kindness, strength, love, and understanding.

Hosted by Brett McKay, this show features in-depth interviews with authors and thought leaders on how men can better understand themselves, their lives, and their environment.

The podcast covers everything from philosophy and social skills to parenting and physical training.

Available on iTunes, Stitcher, and more.

The Best Podcasts to Listen to for Business

#16. The Growth Show

The Turnaround

HubSpot’s The Growth Show features a series called “The Turnaround.”

Each episode showcases a story about a company on the brink of failure, but which managed to launch an epic turnaround.

This business podcast features interviews with industry leaders like Dan Pink, Hiten Shah, and Ramit Sethi about what it’s really like to grow a business.

Available on iTunes, Stitcher, and more.

#17. HBR Women at Work

HBR Women at Work

HBR Women at Work sheds light on the gender discrimination that so many women face in the workplace.

In this business podcast, HBR editors Amy Bernstein, Sarah Green Carmichael, and Nicole Torres tease out issues like narrowing the wage gap, standing up to interrupting male colleagues, and other discriminatory issues in the business world.

They also interview experts on gender who share their own experiences and provide plenty of practical advice to help you succeed in spite of the obstacles.

Available on iTunes, Stitcher, and more.

#18. How I Built This

NPR How I Built This

On NPR’s How I Built This, Guy Raz dives into the stories behind some of the world’s top companies, and the people that made them so successful.

The business podcast features countless insightful and actionable takeaways that you can apply to your own business endeavors.

Available on iTunes, Stitcher, and more.

#19. Business Wars

Business Wars

“Netflix vs. HBO. Nike vs. Adidas. Business is war.”

In Business Wars, host David Brown delves into the fierce world of big business and reveals how these battles shape what we buy and how we live.

Listen to this business podcast to learn what drives these companies and individuals to success – or to ruin.

Available on iTunes, Stitcher, and more.

#20. WorkLife with Adam Grant

Ted WorkLife

WorkLife is a podcast from TED hosted by organizational psychologist Adam Grant. The premise? “You spend a quarter of your life at work, so shouldn’t you enjoy it?”

On the show, Grant takes a look at some of the world’s most unusual workplaces to uncover the keys to better work.

This business podcast will make you see your work in a whole new light.

Available on iTunes, Stitcher, and more.

#21. The Fizzle Show Podcast by Fizzle.co

The Fizzle Show

The Fizzle Show is hosted by three friends: Corbett Barr, Chase Reeves, and Caleb Wojcik.

This entertaining business podcast features a mix of inspiration, practical business advice, and humor – perfect for new entrepreneurs looking to start a business.

Specifically, the show focuses on helping creative entrepreneurs who want to earn a living doing something they care about.

Available on iTunes, Stitcher, and more.

#22. Startup

StartUp

Startup showcases the entrepreneurial life and what it’s really like to start a business.

This business podcast analyzes examples and stories to reveal the ups and downs, challenges and rewards of starting your own business.

It’s so good, the first season of StartUp was adapted into an ABC sitcom called Alex, Inc. starring Zach Braff.

Available on iTunes, Stitcher, and more.

#23. Side Hustle School

Side Hustle School

Side Hustle School is hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup and The Happiness of Pursuit.

Presented as bite-sized, daily episodes, this business podcast is for everyone who wants to start a side project to earn more money.

Each episode features someone’s side hustle story, sharing what worked, what didn’t, and how they overcame challenges.

Available on iTunes, Stitcher, and more.

#24. Master of Scale

Masters of Scale

Masters of Scale is hosted by the founder of LinkedIn, Reid Hoffman. The show features interviews with top business executives on how their companies became so successful.

This business podcast features notable guests, including Facebook’s Mark Zuckerberg and Sheryl Sandberg, Netflix’s Reed Hastings, and Google’s Eric Schmidt.

Available on iTunes, Stitcher, and more.

#25. Weird Work

Weird Work

HubSpot’s Weird Work podcast explores some of the weirdest jobs people have, how they got started, and what it’s like to have such an unconventional profession.

The show features interviews with everyone from professional hand models and cosplayers, to voodoo priestesses, and weed nuns.

This business podcast is a strong reminder that successful businesses needn’t be boring!

Available on iTunes, Stitcher, and more.

The Best Podcasts to Listen to for Marketing

#26. Social Media Marketing Podcast

Social Media Marketing

The Social Media Marketing Podcast is one of the best podcasts on the topic.

The show features success stories and interviews with leading social media marketing experts, so you can learn how the pros leverage the power of social media marketing.

Listen to learn new tactics and strategies to supercharge your social media marketing.

Available on iTunes, Stitcher, and more.

#27. Copyblogger FM

Copyblogger is a podcast all about copywriting, content writing, and digital marketing. The show also covers lead generation and conversion optimization.

Host Sonia Simone will help you to improve these essential marketing skills that can make or break a new business.

Available on iTunes, Stitcher, and more.

#28. Call to Action

Call to Action

Unbounce’s Call to Action is a show featuring remarkable marketing success stories. It breaks down how you can apply the lessons to your own business’ marketing efforts.

The podcast covers topics such as social media marketing, conversion rate optimization, pay-per-click advertising, A/B testing, copywriting, and more.

Available on iTunes, Stitcher, and more.

#29. Marketing School

Marketing School

Marketing School is a podcast that delivers bite-sized morsels of marketing wisdom every day. The show is perfect for learning new marketing tactics and strategies on the go.

Hosted by Neil Patel and Eric Siu, the show covers topics such as content marketing, SEO, cold emailing, and more.

Available on iTunes, Stitcher, and more.

#30. Skill Up

Skill Up

HubSpot’s Skill Up is all about search engine optimization (SEO). This podcast is the perfect guide to getting your content and website to rank higher in the search engine results pages (SERPs).

Plus, it’s vital to stay on top of the constant changes to Google’s algorithm to remain competitive. This show will help you to ensure your SEO strategy is on point and up to date.

Available on iTunes, Stitcher, and more.

#31. The #FlipMyFunnel Podcast

The FlipMyFunnel Podcast

The #FlipMyFunnelPodcast is a daily podcast hosted by entrepreneur Sangram Vajre.

The show features a mix of interviews with sales and marketing experts, keynotes from events, and conversations about marketing topics.

The podcast primarily focuses on business-to-business (B2B) marketing and helping sales and customer success professionals improve their craft.

Available on iTunes, Stitcher, and more.

The Best Podcasts to Listen to for Staying on Top of Emerging Technology Trends 

#32. This Week in Tech (TWiT)

This Week in Tech

TWiT has been running for over a decade, making it one of the best podcasts for tech enthusiasts.

Host Leo Laporte and his guests (mostly top tech pundits) have panel discussions related to the latest developments from the world of technology.

Episodes always feature the major news headlines, but the discussion format ensures that the listeners get to enjoy their share of friendly banter and industry insights.  

Available on iTunes, Spotify, and more. 

#33. Note to Self

Note to Self

Note to Self is all about looking at tech from an external perspective. 

Host Manoush Zomorodi will help you explore how technology is affecting your leisure, health and work and how to get the most out of it without falling into its straps.

Answering questions like “Can texting make you smarter?”, “Will artificial intelligence replace humans in the workforce?” and “Is your phone watching you?” Note to Self makes listeners question the technology and how it’s shaping humanity as a whole.

Available on iTunes, Stitcher, and more.

#34. American Innovations

American Innovations by Wondery

Hosted by Steven Johnson, this podcast brings to life the journeys of engineers, scientists, and ordinary individuals who made some of the biggest tech discoveries in the modern era.

Episodes span around competition, teamwork, and exciting moments behind the development of smartphones, 3D printers, artificial intelligence, and other advanced technologies.

The storytelling format of the show is compelling, and the modern recreations of historical moments are bound to keep listeners engaged. 

Available on iTunes, Stitcher, and more. 

#35. Clockwise

Clockwise podcast

Clockwise is a round-table discussion on four tech topics featuring Dan Moren and Mikah Sargent and two special guests each week.

The show covers a wide range of topics from online advertising and voice-based interfaces to electric scooters and Facebook’s latest privacy statements.

Four topics, four experts — and because the clock is always ticking, no show is longer than 30 minutes.

 Available on iTunes, Spotify, and more.

The Best Podcasts to Listen to for Education

#36. Smart People Podcast

Smart People Podcast

The Smart People Podcast gives listeners a peek into the minds of some of the smartest people on earth.

The show features interviews with leading professionals from tons of different fields. You’ll learn from M.D.’s, athletes, buddhists, porn stars, and everyone in between!

Available on iTunes, Stitcher, and more.

#37. TED Talks Daily

Ted Talks Daily

TED Talks Daily is simply the podcast version of the popular TED Talks – perfect for expanding your mind whenever you get a spare moment.

Listen to this podcast to hear thought-provoking ideas on topics that range from artificial intelligence to zoology, and from creativity to outer space.

Available on iTunes, Stitcher, and more.

#38. Reply All

Reply All

Gimlet’s Reply All podcast features stories, facts, and studies that delve into how we interact with the internet, and how the internet shapes society and our lives.

This eye-opening show is sure to change the way you perceive and interact with the internet.

Available on iTunes, Stitcher, and more.

#39.  Stuff You Should Know

Stuff You Should Know

Stuff You Should Know is the ultimate place to find the most intriguing conversation topics imaginable.

This award-winning podcast is light, humorous, and covers an array of topics, such as pop culture, history, crime, technology, and more.

So if you’ve ever wanted to know about satanism, chaos theory, Rosa Parks, or champagne, this show’s for you!

Available on iTunes, Stitcher, and more.

#40. Invisibilia

Invisbilia

Latin for “invisible things,” Invisibilia is a podcast about the unseeable forces that shape and drive human behavior.

Listen for illuminating insights into how our mindset works and why we make specific decisions or act in certain ways.

This podcast is a must for anyone interested in psychology, human interactions, or sales.

Available on iTunes, Stitcher, and more.

The Best Podcasts to Listen to for Meditation, Mindfulness, and Better Focus

#41. 10% Happier

10% Happier

10% Happier is a podcast from ABC News anchor and New York Times Bestselling author Dan Harris. The show is all about mindfulness, meditation, and finding more meaning in life.

Expect deep discussions and interviews about how mindfulness and meditation help to improve focus and clear-thinking.

Available on iTunes, Stitcher, and more.

#42. Tara Brach

Tara Brach

Tara Brach is a popular author and teacher of mindfulness meditation, best known for her book Radical Acceptance.

This podcast focuses on emotional healing and spiritual awakening using a blend of Western psychology and Eastern spiritual practices.

Available on iTunes, Stitcher, and more.

#43. On Being With Krista Tippett

On Being

On Being with Krista Tippett is a podcast about mindfulness that addresses poignant questions at the core of our lives.

The show covers spirituality, science, social healing, and the arts. Plus, there are interviews with notable guests, such as Atul Gawande and Michael Sheen.

Available on iTunes, Stitcher, and more.

#44. Untangle

Untangle

Untangle features experts and everyday people sharing stories about how mindfulness practices have changed their lives.

Hear from business leaders, psychologists, cancer survivors, neuroscientists, and more.

The show delves into why it’s so important to meditate and how self-compassion practices can have a profound effect on our lives.

Available on iTunes, Stitcher, and more.

#45. Sleep With Me

Sleep With Me

Sleep With Me is a podcast dedicated to helping you get the rest that your body and mind need.

Simply hop into bed, close your eyes, forget your problems, and listen to a story that progressively gets more boring until you fall to sleep!

Available on iTunes, Stitcher, and more.

Summary

Just like reading books, listening to podcasts is one of the best ways to develop your skills and knowledge.

To summarize, here are our top podcast recommendations in each category covered:

Remember, it doesn’t matter how much you learn unless you apply your newfound knowledge. So don’t forget to press pause and get to work.

Do you have a favorite podcast that we’ve missed? Let us know in the comments below!

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