Métiers de la communication et marketing : liste 2021

Métiers de la communication et marketing : liste 2021


Vous souhaitez travailler dans un des métiers de la communication et du marketing ? Très bonne idée, ces domaines font partie des métiers d’avenir amenés à se développer considérablement dans les années qui viennent.

Mais, comme beaucoup de secteurs, la communication et le marketing ont beaucoup évolué ces dernières années avec l’explosion du marketing digital et des réseaux sociaux. De nouveaux métiers ont fait leur apparition – comme UX writer – alors que d’autres changent pour s’adapter – nous y reviendrons.

Pour vous aider à faire les bons choix, voici un aperçu des 20 métiers de la communication et du marketing. Nous aborderons des questions comme : quels sont les nouveaux métiers de la communication ? Et les métiers de la communication qui recrutent ? Quelles études de communication ? Et pourquoi faire des études marketing ?

Nous nous intéressons également à la différence entre un travail dans la communication en entreprise et en agence ainsi qu’aux fourchettes de salaire marketing digital et salaire communication. Vous aurez ainsi toutes les cartes en main pour réfléchir à votre avenir ! 


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Quelles études de communication et études marketing privilégier ?

études de communication

Pour trouver un travail dans la communication, il vous faudra vous former. Il existe de nombreuses possibilités d’études communication et marketing pour exercer dans ce domaine. Parmi celles-ci :

  • Les IUT et Universités pour préparer un BUT ou une licence en communication, généraliste ou plus spécifique.
  • Les écoles spécialisées comme le CELSA, l’ISCOM, Sup de Com ou encore l’EFAP. Certaines délivrent des diplômes de type BTS alors que d’autres peuvent vous permettre d’obtenir un Master.
  • Les écoles de commerce et les IEP. Sciences Po par exemple propose un Master Communication, Médias et Industries Créatives.

En fonction du poste visé, un niveau bac +5 peut être requis par les recruteurs, surtout s’il y a une dimension stratégique. Mais si vous voulez travailler sur un poste très opérationnel, ce n’est pas forcément le cas et un bac +2 peut être suffisant.

Si vous visez un métier de la communication dans le cadre d’une reconversion professionnelle, sachez qu’il existe également des organismes de formation spécialisés comme Live Mentor par exemple.

Mais, avant de vous lancer dans un parcours de formation, il est conseillé d’avoir une idée du métier que vous voulez exercer. Cela vous aidera à mieux orienter vos choix. Passons tout de suite en revue les métiers de la communication et du marketing.

Les 20 métiers de la communication et du marketing

Les différents métiers de la communication et du marketing peuvent être classés en 5 grandes catégories : les métiers de la communication classiques et historiques, les métiers du marketing digital, les métiers de la communication digitale et du contenu, les métiers de la publicité et les métiers marketing en entrepreneur. 

Les métiers de la communication et du marketing classiques et historiques

métiers de la communication

1. Chargé(e) de / Responsable communication corporate

Premier métier de la communication : la communication corporate (aussi appelée communication institutionnelle) en entreprise. Son rôle est de développer des stratégies de communication pour développer la notoriété de l’entreprise et protéger sa réputation. Un métier souvent très varié, idéal pour mettre un pied dans le milieu !

2. Chargé(e) de / Responsable communication RH

Autre métier de la communication classique : la communication RH. Il s’agit d’accompagner les Ressources Humaines dans la mise en œuvre de leurs projets, souvent autour du bien-être au travail et de la formation des collaborateurs. Autre enjeu de ce métier : la marque employeur et attirer les meilleurs talents.

3. Chargé(e) de / Responsable communication Interne

La communication interne est en lien avec la communication RH, mais un Chargé(e) de communication interne a un rôle plus large, travaillant sur tous les aspects de la communication interne. Il intervient sur des sujets comme l’accompagnement du changement par exemple. Il est également responsable des outils de communication interne (magazine, Intranet, réseau social d’entreprise, etc.).

4. Chargé(e) de / Responsable communication événementielle

Autre métier de la communication incontournable : l’événementiel et l’organisation d’événements qui peuvent être externes (conférences, Congrès, etc.) ou internes (séminaires, soirée de Noël, etc.). S’il n’y a plus d’événements depuis un moment avec la pandémie de Covid-19, ceux-ci se réinventent avec de nouveaux formats digitaux et nécessitent donc de nouvelles compétences digitales. L’événementiel inclut souvent les relations publiques (ou relations publics) qui couvrent les relations avec toutes les parties prenantes de l’entreprise : clients, usagers, fournisseurs, associations locales, etc. 

5. Consultant(e) relations presse

Dernier métier de la communication immuable, les relations presse / relations médias. L’objectif est de booster la visibilité de l’entreprise dans les médias, en développant et en entretenant de bonnes relations avec les journalistes. Des compétences rédactionnelles sont impératives pour la rédaction des communiqués de presse et des dossiers de presse.

6. Chef(fe) de produit / Chargé(e) de / Responsable marketing opérationnel

Le marketing a quant à lui un métier de référence :  chef de produit. Certaines entreprises préfèrent le titre de Chargé(e) de ou Responsable Marketing. La mission : veiller au marketing d’une marque ou d’une gamme de produits, et notamment au marketing opérationnel. Cela passe par les 4 P : prix, promotion, place (distribution) et promotion. Cela inclut aussi des aspects comme le packaging.

A savoir : les 6 métiers de la communication et du marketing ci-dessus sont la plupart du temps exercés en entreprise ou en agence (notamment les relations presse). Plus l’entreprise est petite et plus il faut être polyvalent. Dans les start-ups, un chargé(e) de marketing et communication exerce souvent les 6 métiers ci-dessus à la fois. Dans les grandes entreprises, les métiers sont plus spécialisés. 

De plus, ces métiers de la communication dit traditionnels sont en pleine mutation digitale. Si vous choisissez l’un de ses métiers, vous devez apprendre à digitaliser vos pratiques. Par exemple, le consultant presse doit trouver de nouvelles idées de contenu pour susciter l’intérêt des journalistes (infographies, vidéos, etc.) et s’adapter au nouveau format presse (blog, conférence de presse en ligne,etc.). Avec la crise sanitaire, l’événementiel s’est aussi de plus en plus digitalisé comme évoqué ci-dessus. Les salons sont en train d’être repensés en expérience 100% digital. Ce qui nécessite une grosse capacité d’adaptation, mais aussi l’opportunité unique de faire travailler votre imagination pour inventer l’événementiel de demain ! 

Les métiers du marketing digital

métiers marketing digital

La digitalisation de notre société a fait apparaître de nouveaux métiers, qui sont devenus indispensables pour réussir dans un environnement digital. Pour choisir votre voie, il faut savoir que le marketing digital se sépare en 2 catégories de nouveaux métiers : les métiers dits généralistes, qui permettent de toucher à plusieurs ficelles du marketing digital avec un rôle de responsable digital, ou bien les métiers qui nécessitent une expertise pointue, comme par exemple les experts SEO ou publicité. A vous de faire votre choix de la gestion de projet global ou de la spécialisation ! 

7. Responsable digital / Chargé(e) de / Chef de Projet Marketing Digital

Premier métier marketing digital : chargé(e) de / chef de projet marketing digital. Ce poste assez généraliste peut toucher tout ce qui a trait à la présence en ligne : site web, applications mobiles, SEO, CRM, etc. C’est souvent un rôle de gestion de projet et de coordination, en étroite collaboration avec tous les intervenants (agences, freelances, ESN, etc.).

8. Chargé(e) de / Chef de Projet E-commerce

Le marketing digital a aussi conduit à l’essor du e-commerce, qui est devenu un métier à part entière. L’enjeu : avoir un site marchand performant, qui convertit et réalise des ventes. Un chef de projet e-commerce connaît sur le bout des doigts les solutions e-commerce comme Shopify par exemple et maîtrise tous les aspects techniques.

9. Responsable Acquisition / Growth hacker 

L’acquisition client via les canaux digitaux est aussi un métier de plus en plus important, qui peut prendre différents noms. Le terme growth hacking est devenu très populaire et comme son nom l’indique, il s’agit de développer des stratégies au service de la croissance. Ces métiers nécessitent la maîtrise des rouages de la génération de leads : marketing automation, séquences d’emailings, etc. 

10. Spécialiste SEO / SEA / SEM

Autre métier marketing digital très précis : tout ce qui est en relation avec le SEO, le SEA, le SEM, les moteurs de recherche, le référencement et la publicité en ligne (comme la publicité Facebook). Ces compétences sont très recherchées tant émerger sur Google et les réseaux sociaux est aujourd’hui crucial pour être visible et identifié. Cela fait partie des métiers de la communication qui recrutent beaucoup, même s’ils demandent un haut niveau d’expertise.

11. UX Designer / UX Writer

UX designer / UX writer est un métier marketing assez nouveau, qui s’intéresse à l’expérience utilisateur (UX) sur une interface digitale (un site web ou une application mobile par exemple). Le UX designer ou UX writer travaille surtout sur les petits détails (boutons, call-to-actions, animations, etc.) qui peuvent enrichir l’expérience utilisateur.

A savoir : pour exercer les métiers ci-dessus, vous pouvez travailler en entreprise ou en agence, mais aussi devenir freelance. Il peut néanmoins être difficile de se lancer en freelance sans expérience professionnelle préalable. Une première expérience peut vous permettre d’acquérir les bases du métier et d’être plus crédible auprès de vos futurs clients.

Les métiers communication digitale et content marketing

métiers communication digitale

De plus en plus d’entreprises et de marques optent pour des stratégies de marketing de contenu, produisant du contenu utile, engageant, intéressant, informatif ou encore drôle pour séduire leur cible et développer une communauté. De nombreux métiers du marketing gravitent ainsi autour du contenu.

12. Content Manager / Responsable Editorial

Premier métier marketing de contenu : celui de Content Manager parfois aussi appelé Responsable Editorial. Ce métier consiste à gérer les contenus d’une marque ou d’une entreprise, en définissant la stratégie, en supervisant la production des divers contenus (par exemple en lien avec des freelances) et en mesurant les résultats obtenus.

13. Rédacteur / copywriter

Un autre métier phare autour du contenu est celui de rédacteur, copywriter ou concepteur-rédacteur. Ce métier consiste à écrire pour des supports variés, en trouvant les bons mots pour convaincre ! Au menu : articles de blog, emailings, livres blancs, brochures, guides ou encore fiches produits !   

14. Social Media Manager / Community Manager / Customer Success Manager

Le social media manager ou community manager a une spécialité : les réseaux sociaux. Il gère l’image d’une marque ou d’une entreprise sur les réseaux sociaux et publie régulièrement des contenus (posts, photos, vidéos, etc.) à partir d’un calendrier éditorial. Son objectif : créer et fédérer une communauté fidèle. Pour perdurer dans le métier, mieux vaut viser de grandes entreprises BtoC qui ont des besoins en community management important. Il faut également avoir de bonnes bases en marketing digital au sens large pour pouvoir évoluer et passer à un poste de responsable digital. Le service client en ligne, avec des postes comme Customer Success Manager, peut parfois être apparenté au community management avec la réponse aux réclamations et questions clients. 

15. Chargé(e) de relations influenceurs / chargé(e) de projet marketing d’influence

Les réseaux sociaux ont également fait émerger de nouveaux métiers communication digitale autour des relations influenceurs, et en particulier des partenariats Instagram. Les influenceurs jouent aujourd’hui un rôle croissant dans le parcours d’achat, notamment des marques lifestyle. Bien travailler avec ces partenaires est un enjeu crucial.

A savoir : les métiers autour du contenu comptent beaucoup de freelances et d’agences spécialisées (qui font elles-mêmes appel à des freelances). Les entreprises d’une certaine taille tendent à internaliser certaines de ces compétences.

Les métiers de la publicité

métiers publicité

Si le marketing et la communication ont bien évolué, la publicité, notamment télévisée, reste un pilier fondamental pour les marques grand public. Les métiers de la publicité s’exercent avant tout en agence de communication. En effet, les annonceurs font systématiquement appel à des agences pour concevoir leurs campagnes de publicité.

16. Chef(fe) de publicité 

Le chef de publicité a pour mission de créer et de déployer des campagnes de publicité, en accord avec les objectifs définis. Le chef de pub fait le lien entre l’annonceur et les équipes créatives de l’agence s’assurant notamment de la tenue des délais et du respect du budget.

17. Planneur / Planneuse stratégique

Le métier de planneur stratégique est assez méconnu, pourtant c’est un rôle essentiel en agence de communication. Comme son nom l’indique, ce métier a une dimension stratégique. Il s’agit de repérer les tendances, les évolutions de la société et les aspirations profondes pour nourrir la réflexion stratégique autour des campagnes de publicité.

18. Directeur / Directrice Artistique

Le Directeur ou la Directrice Artistique – ou DA – est avant tout un créatif, avec une sensibilité artistique. Il ou elle supervise l’ensemble des aspects visuels pilotant les différents métiers qui participent à la création d’une campagne de pub : graphistes, illustrateurs, réalisateurs, motion design, etc. 

Les métiers du marketing en entrepreneur

métiers de la communication qui recrutent

Il existe une autre manière de travailler dans le marketing et la communication qu’en entreprise, en agence ou en freelance : en tant qu’entrepreneur dans le marketing digital ou le e-commerce !

19. Entrepreneur en marketing digital

De plus en plus de personnes décident de se lancer dans le marketing digital en tant qu’entrepreneur avec des activités comme infopreneur, influenceur ou encore membre affilié d’un programme d’affiliation. Quelle est la différence entre être entrepreneur et être freelance à son compte ? Un freelance vend son temps, et son revenu est donc limité par son temps de travail possible. Un entrepreneur vend un produit, comme une formation par exemple, et il peut en vendre un nombre illimité !

20. Entrepreneur en e-commerce

Si vous voulez réellement vous lancer dans l’entrepreneuriat, l’une des plus grandes opportunités est le e-commerce qui connaît une croissance fulgurante. Il est aujourd’hui très facile d’ouvrir une boutique en ligne et de vendre des produits dans le monde entier, en e-commerce classique ou encore en dropshipping pour minimiser les risques.

Salaire communication et salaire marketing digital 

En France, le salaire moyen pour un poste de Chargé(e) de communication est d’environ 30 000€ brut par an selon Indeed. Pour un débutant ou un junior, le salaire moyen est plus proche de 20 000€ brut par an. Dans le marketing digital, les salaires tendent à être un peu plus élevés, et le salaire moyen tourne autour d’environ 38 000€ brut en moyenne et 23 000€ brut pour un débutant. 

Ces chiffres sont à prendre avec des pincettes tant ils peuvent varier en fonction de votre niveau de formation, du type d’emploi (agence ou entreprise) ou encore du secteur d’activité.

En tant que freelance ou entrepreneur, vous avez la possibilité d’atteindre des niveaux de revenus plus élevés, à condition de vous donner les moyens de réussir.

Métiers de la communication et du marketing : 20 métiers qui recrutent

  1. Chargé(e) de / Responsable communication corporate
  2. Chargé(e) de / Responsable communication RH
  3. Chargé(e) de / Responsable communication Interne
  4. Chargé(e) de / Responsable communication événementielle
  5. Consultant(e) relations presse
  6. Chef(fe) de produit / Chargé(e) de / Responsable Marketing opérationnel
  7. Chargé(e) de / Chef de Projet Marketing Digital
  8. Chargé(e) de / Chef de Projet E-commerce
  9. Responsible Acquisition / Growth hacker 
  10. Spécialiste SEO / Search
  11. UX Designer / UX Writer
  12. Content Manager / Responsable Editorial
  13. Rédacteur / copywriter
  14. Social Media Manager / Community Manager
  15. Chargé(e) de relations influenceurs / chargé(e) de projet marketing d’influence
  16. Chef(fe) de publicité 
  17. Planneur / Planneuse stratégique
  18. Directeur / Directrice Artistique
  19. Entrepreneur en marketing digital
  20. Entrepreneur en e-commerce

Voilà, vous savez tout sur les études marketing, les métiers de la communication qui recrutent et les fourchettes de salaire communication et marketing ! Nous espérons que cet article vous aura aidé à réfléchir à vos envies et possibilités !

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How to Create a Website From Scratch (2021 Playbook)

How to Create a Website From Scratch (2021 Playbook)


Building a website is the fastest way to accelerate your business. 

It’s the best way to develop your brand, find new customers, and make more sales. If you’re a business owner in 2021, you need a business website to do the work for you.

Your business website builds on itself. It automates and sells. It connects with customers and promotes deals.

Your website searches the world for people and opportunities 24/7. Brand awareness, lead generation, customer retention, loyalty, sales, and a digital home to call yours—it all starts with building a website. 

Good news: creating a new website for your business is easier than you think. You know how to use a computer, and you have access to the internet, which means you can create and launch your website for a low cost. 

This tutorial will walk you step by step through how to build a website, and show you some best-in-class business website examples you can lean on for inspiration. 

How to build a website, step by step

Follow these steps to help you build and launch your website today:

  1. Decide on the goal of your website
  2. Choose a website builder
  3. Choose a web host
  4. Pick a custom domain name
  5. Decide on a layout
  6. Add relevant pages
  7. Connect a payment system
  8. Add business tools
  9. Preview, test, and publish your website

1. Decide on the goal of your website

Before you start creating your own website, it’s important to understand your goals. Goals give you a long-term vision and help you manage your time and resources so you can create the best possible website. 

Set specific goals for your business website, such as:

  • Selling physical or digital products
  • Selling services
  • Giving visitors a place to learn more information about your company
  • Expressing your brand identity 
  • Sharing updates and announcements 
  • Highlighting customer reviews
  • Turning website visitors into leads
  • Growing your online presence

It’s OK to have more than one goal for your business website. Just remember to create a strategy for achieving each one. 

For example, say your goal is to sell physical products—how will your website do that? Will you organize your store so it’s easy for visitors to explore your collections? Are you thinking of offering first-time buyer discounts to encourage sales? What payment gateways will you use?

The more detailed your goals are, the easier you can plan for them and achieve success with your business website.

2. Choose a website builder

The fastest way to create a business website is with a website builder. An easy-to-use website maker can get you up and running fast, with little effort or coding skills. New business owners benefit from these tools because they can customize their website easily. 

The best website builder software will:

  • Provide templates to speed up your website creation
  • Let you customize templates
  • Save you time and money versus hiring a web designer or web developer
  • Offer a library of stock images and videos
  • Have a drag-and-drop design tool to make changes easily
  • Make it easy to optimize your website for search engines

Sometimes you may need more customization options for your website. A good website building tool will also give you access to the HTML or CSS files. This way, you can edit the code and take full control of your website if needed.

Whether you’re starting an online store, selling services, or blogging, you can use Shopify’s website builder to build your website fast. When you build a website on Shopify, you can access beautiful, mobile-responsive themes, 24/7 live support, and free SSL certifications, and can accept payments directly on your website (no third parties required). It’s also a full content management system (CMS), so you can organize and manage your digital content.

Plans start at $29 per month. If you want to try Shopify before committing to a paid plan, you can start with a 14-day trial.

3. Choose a web host

Every website you’ve ever visited is hosted on a server. Web hosting is the act of making space on a server for your website, usually offered by a provider. Web hosting makes the files on your website (images, code, audio, etc.) visible on the internet. 

Choosing a hosting provider can be challenging. Web hosting services offer different amounts of monthly data transfers, email accounts, storage, and other services. How you pay can differ from provider to provider too (for example, monthly payments versus yearly payments). So taking the time to know exactly what you need from a web host is essential for your website’s success.

Look for web host providers that offer the following: 

  • Unlimited bandwidth, so you’re never charged for more website traffic as you grow.
  • Level 1 PCI compliance,to keep customer data safe and secure. 
  • Hassle-free set up,to create your website in minutes and be able to upgrade features instantly. 
  • Fast servers,so customers can load your website quickly, no matter where they are. 
  • Unlimited email forwarding,to save time and help your business look professional.
  • Your own domain,so you can create and register a domain name for your website quickly. 

Shopify offers quick, reliable, and unmetered web hosting for small businesses around the world, no matter what plan you choose. Shopify also provides a free domain for new websites until you’re ready to create a custom one. Learn more about Shopify’s website hosting plan.

4. Pick a custom domain name

A domain name is like a digital address where people find you online. It gives your business credibility and helps you rank higher in search for industry-related keywords. You can customize a domain name so it’s easier for customers to remember you and find your business later on. 

Some businesses, like Biko, an online fashion retailer, get creative with their domain names. The brand uses the domain ilovebiko.com. It’s relatable yet clear and puts customers in the right mindset once they arrive.

ilikebiko.com

When choosing a domain name, be sure to:

  • Keep it short, brandable, and memorable
  • Avoid hyphens and numbers
  • Try to secure a top-level domain, like .com
  • Check for other TLDs, like a specified country or .shop
  • Include search engine optimization (SEO) keywords, if possible
  • Use a domain name generator for inspiration

5. Decide on a layout

Now that you’ve got a domain name and web hosting set up, it’s time to choose your site’s layout. Your website builder will likely offer themes, or templates, you can install in your store. Use these templates as the starting point to design your website.

Themes are typically broken down into categories. Some may be best for large product catalogs. Others are made for service businesses and certain industries, like restaurants or health and beauty.

The Shopify theme store hosts over 70 paid and free themes, each with its own styles and features. You can choose from themes created by world-renowned designers, including Happy Cog, Clearleft, and Pixel Union. Every high-quality theme is customizable and user-friendly and allows you to preview your storefront as you make changes to it.

Shopify themes

Consider the following points when picking the perfect theme:

  • Themes come with multiple styles. Look for one that has the design aesthetic you want.
  • All themes come with built-in features. Consider which you need based on your website’s goals. For example, if making products easy to find is your goal, look for a theme with an auto-fill search bar. If you want to highlight awards and accolades, consider a theme that has a media section.
  • Don’t choose themes based on colors or fonts. You can customize these details later. 
  • Test different themes before committing to them. You’re never stuck with a theme. If you decide you don’t like a theme’s design, you can install a new one without recreating all your webpages.

If you need help designing your store or need more customization, you can always hire a design expert. We suggest hiring a Shopify Expert to help make your store a huge success.

Free Reading List: Online Store Design Tips

Your online store’s appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.

6. Add relevant pages

A relevant page on your website means different things depending on your business type. If you’re running an ecommerce site, product pages and collection pages are necessary. If you’re a restaurant, you’ll want a page for your menu and specials. Freelancers will likely add a portfolio page to showcase their work.

But your business website needs to do more than promote your business. It needs to build trust with visitors and help them understand your business. 

Standard pages you want to include on your website are:

  • Homepage. This is the entrance to your website. It’ll communicate who you are and what you provide. Use the homepage to make a good impression on visitors and guide them toward actions on your site.
  • Product or service pages. Create pages that explain your offerings and make shoppers buy. You’ll want to create separate web pages for each product or service you provide. 
  • Contact page. This gives shoppers a way to get in touch if they have questions. You can include different ways to get support or direct people to an FAQ. Or create a contact form where people fill out their information and send a message to your support team.
  • FAQ page. Here you can answer common questions people have about your business. It’s a great way to encourage self-service and free up customer support teams.
  • About page. Build a page that tells your story and explains your business model. An About page helps connect with visitors and builds trust between them and your business. 
  • Policy pages. No matter what business model you have, there are certain legal policies you’ll need to follow. For example, you’ll need a return policy and a shipping policy. 

You don’t have to stop there. Aim to create any pages that build trust with customers and show your offering in the best light. 

7. Connect a payment system

The ultimate goal of building a website from scratch is to make sales. You want to make it easy for visitors to buy through your website. A seamless payment system is not negotiable. 

Shopify lets business owners accept credit cards and other popular payment methods easily. You can offer express pay options like Shop Pay, G Pay, or PayPal, or let customers pay over time with Afterpay

Culture Kings payment options
Culture Kings offers multiple payment options on its checkout page

When you set up Shopify Payments, you don’t have to deal with third-party activations. You’ll just need to enter your employer identification number and banking information to start selling online fast. Shopify Payments comes with any Shopify plan. 

8. Add business tools

As a small business owner, you’re used to doing things on your own. But sometimes, you could use a little extra help. Your business website can easily be turned into a digital salesperson. 

In addition to the visual assets and features from your template, Shopify offers over 3,200 add-ons and plugins to simplify managing certain parts of your online business. In the Shopify App Store, you can find free Shopify apps to help:

  • Build an email list
  • Find trending products to sell online
  • Run Facebook ads
  • Create lead generation pop-ups
  • Offer live chat support
  • Create loyalty programs
  • Integrate with online selling sites

Shopify App Store

These business tools can unlock new opportunities for your website that improve customer experience and boost sales. It all comes down to finding the right apps and pricing that meets your businesses needs.

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Free Webinar:

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In less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

9. Preview, test, and publish your website

Creating a professional website for your business is the beginning, not the end. Test your website. Check to make sure your products and services are presented nicely. Double check that there are no broken links or images. Send your website to colleagues, friends, and family to make sure it loads fast and correctly. 

If you’ve followed this step-by-step guide, your new business website should be ready to go live! Give it one last look to make sure everything looks good—then click Publish.

Now that your business website is live, what next? 

Start with giving yourself a pat on the back. You’ve gotten through the toughest part of taking your business online. Now remember, your website is not a static asset to be locked away and never touched again. Revisit your business regularly to keep it up to date with your brand identity, new products and announcements, and any other small tweaks you find necessary. 

For next steps, you probably want to start selling online. If you’ve built a Shopify store and are ready to make money online, read How to Get Your First Sale in 30 Days

And if not, there’s never been a better time to get your business online. Are you ready to take the leap? 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Building a website FAQ

What’s the best way to build a website?

There are many ways to build a website. You could use a free website builder, build a custom WordPress website, or code a website manually. Website builders like Shopify, Wix, GoDaddy, and Squarespace are the best way to build a website for beginners.

What is the easiest website builder?

Shopify has the easiest website builder. It includes everything you need to build a website and start selling online. It’s easy to choose a template, add new products or services, and start an online business quickly.

How much does a website cost in 2021?

A website can cost as low as $29 per month with Shopify. The Basic Plan includes free website hosting, gives you the ability to sell on social media channels and online marketplaces, and offers free apps to help extend your website’s functionality.

How do I build my website for free?

You can build an ecommerce website from scratch by using Shopify’s free 14-day trial. In this timeframe, you can access free templates and website design tools to build your website for free.



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How to Create a Website From Scratch (2021 Playbook)

How to Create a Website From Scratch (2021 Playbook)


Building a website is the fastest way to accelerate your business. 

It’s the best way to develop your brand, find new customers, and make more sales. If you’re a business owner in 2021, you need a business website to do the work for you.

Your business website builds on itself. It automates and sells. It connects with customers and promotes deals.

Your website searches the world for people and opportunities 24/7. Brand awareness, lead generation, customer retention, loyalty, sales, and a digital home to call yours—it all starts with building a website. 

Good news: creating a new website for your business is easier than you think. You know how to use a computer, and you have access to the internet, which means you can create and launch your website for a low cost. 

This tutorial will walk you step by step through how to build a website, and show you some best-in-class business website examples you can lean on for inspiration. 

How to build a website, step by step

Follow these steps to help you build and launch your website today:

  1. Decide on the goal of your website
  2. Choose a website builder
  3. Choose a web host
  4. Pick a custom domain name
  5. Decide on a layout
  6. Add relevant pages
  7. Connect a payment system
  8. Add business tools
  9. Preview, test, and publish your website

1. Decide on the goal of your website

Before you start creating your own website, it’s important to understand your goals. Goals give you a long-term vision and help you manage your time and resources so you can create the best possible website. 

Set specific goals for your business website, such as:

  • Selling physical or digital products
  • Selling services
  • Giving visitors a place to learn more information about your company
  • Expressing your brand identity 
  • Sharing updates and announcements 
  • Highlighting customer reviews
  • Turning website visitors into leads
  • Growing your online presence

It’s OK to have more than one goal for your business website. Just remember to create a strategy for achieving each one. 

For example, say your goal is to sell physical products—how will your website do that? Will you organize your store so it’s easy for visitors to explore your collections? Are you thinking of offering first-time buyer discounts to encourage sales? What payment gateways will you use?

The more detailed your goals are, the easier you can plan for them and achieve success with your business website.

2. Choose a website builder

The fastest way to create a business website is with a website builder. An easy-to-use website maker can get you up and running fast, with little effort or coding skills. New business owners benefit from these tools because they can customize their website easily. 

The best website builder software will:

  • Provide templates to speed up your website creation
  • Let you customize templates
  • Save you time and money versus hiring a web designer or web developer
  • Offer a library of stock images and videos
  • Have a drag-and-drop design tool to make changes easily
  • Make it easy to optimize your website for search engines

Sometimes you may need more customization options for your website. A good website building tool will also give you access to the HTML or CSS files. This way, you can edit the code and take full control of your website if needed.

Whether you’re starting an online store, selling services, or blogging, you can use Shopify’s website builder to build your website fast. When you build a website on Shopify, you can access beautiful, mobile-responsive themes, 24/7 live support, and free SSL certifications, and can accept payments directly on your website (no third parties required). It’s also a full content management system (CMS), so you can organize and manage your digital content.

Plans start at $29 per month. If you want to try Shopify before committing to a paid plan, you can start with a 14-day trial.

3. Choose a web host

Every website you’ve ever visited is hosted on a server. Web hosting is the act of making space on a server for your website, usually offered by a provider. Web hosting makes the files on your website (images, code, audio, etc.) visible on the internet. 

Choosing a hosting provider can be challenging. Web hosting services offer different amounts of monthly data transfers, email accounts, storage, and other services. How you pay can differ from provider to provider too (for example, monthly payments versus yearly payments). So taking the time to know exactly what you need from a web host is essential for your website’s success.

Look for web host providers that offer the following: 

  • Unlimited bandwidth, so you’re never charged for more website traffic as you grow.
  • Level 1 PCI compliance,to keep customer data safe and secure. 
  • Hassle-free set up,to create your website in minutes and be able to upgrade features instantly. 
  • Fast servers,so customers can load your website quickly, no matter where they are. 
  • Unlimited email forwarding,to save time and help your business look professional.
  • Your own domain,so you can create and register a domain name for your website quickly. 

Shopify offers quick, reliable, and unmetered web hosting for small businesses around the world, no matter what plan you choose. Shopify also provides a free domain for new websites until you’re ready to create a custom one. Learn more about Shopify’s website hosting plan.

4. Pick a custom domain name

A domain name is like a digital address where people find you online. It gives your business credibility and helps you rank higher in search for industry-related keywords. You can customize a domain name so it’s easier for customers to remember you and find your business later on. 

Some businesses, like Biko, an online fashion retailer, get creative with their domain names. The brand uses the domain ilovebiko.com. It’s relatable yet clear and puts customers in the right mindset once they arrive.

ilikebiko.com

When choosing a domain name, be sure to:

  • Keep it short, brandable, and memorable
  • Avoid hyphens and numbers
  • Try to secure a top-level domain, like .com
  • Check for other TLDs, like a specified country or .shop
  • Include search engine optimization (SEO) keywords, if possible
  • Use a domain name generator for inspiration

5. Decide on a layout

Now that you’ve got a domain name and web hosting set up, it’s time to choose your site’s layout. Your website builder will likely offer themes, or templates, you can install in your store. Use these templates as the starting point to design your website.

Themes are typically broken down into categories. Some may be best for large product catalogs. Others are made for service businesses and certain industries, like restaurants or health and beauty.

The Shopify theme store hosts over 70 paid and free themes, each with its own styles and features. You can choose from themes created by world-renowned designers, including Happy Cog, Clearleft, and Pixel Union. Every high-quality theme is customizable and user-friendly and allows you to preview your storefront as you make changes to it.

Shopify themes

Consider the following points when picking the perfect theme:

  • Themes come with multiple styles. Look for one that has the design aesthetic you want.
  • All themes come with built-in features. Consider which you need based on your website’s goals. For example, if making products easy to find is your goal, look for a theme with an auto-fill search bar. If you want to highlight awards and accolades, consider a theme that has a media section.
  • Don’t choose themes based on colors or fonts. You can customize these details later. 
  • Test different themes before committing to them. You’re never stuck with a theme. If you decide you don’t like a theme’s design, you can install a new one without recreating all your webpages.

If you need help designing your store or need more customization, you can always hire a design expert. We suggest hiring a Shopify Expert to help make your store a huge success.

Free Reading List: Online Store Design Tips

Your online store’s appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.

6. Add relevant pages

A relevant page on your website means different things depending on your business type. If you’re running an ecommerce site, product pages and collection pages are necessary. If you’re a restaurant, you’ll want a page for your menu and specials. Freelancers will likely add a portfolio page to showcase their work.

But your business website needs to do more than promote your business. It needs to build trust with visitors and help them understand your business. 

Standard pages you want to include on your website are:

  • Homepage. This is the entrance to your website. It’ll communicate who you are and what you provide. Use the homepage to make a good impression on visitors and guide them toward actions on your site.
  • Product or service pages. Create pages that explain your offerings and make shoppers buy. You’ll want to create separate web pages for each product or service you provide. 
  • Contact page. This gives shoppers a way to get in touch if they have questions. You can include different ways to get support or direct people to an FAQ. Or create a contact form where people fill out their information and send a message to your support team.
  • FAQ page. Here you can answer common questions people have about your business. It’s a great way to encourage self-service and free up customer support teams.
  • About page. Build a page that tells your story and explains your business model. An About page helps connect with visitors and builds trust between them and your business. 
  • Policy pages. No matter what business model you have, there are certain legal policies you’ll need to follow. For example, you’ll need a return policy and a shipping policy. 

You don’t have to stop there. Aim to create any pages that build trust with customers and show your offering in the best light. 

7. Connect a payment system

The ultimate goal of building a website from scratch is to make sales. You want to make it easy for visitors to buy through your website. A seamless payment system is not negotiable. 

Shopify lets business owners accept credit cards and other popular payment methods easily. You can offer express pay options like Shop Pay, G Pay, or PayPal, or let customers pay over time with Afterpay

Culture Kings payment options
Culture Kings offers multiple payment options on its checkout page

When you set up Shopify Payments, you don’t have to deal with third-party activations. You’ll just need to enter your employer identification number and banking information to start selling online fast. Shopify Payments comes with any Shopify plan. 

8. Add business tools

As a small business owner, you’re used to doing things on your own. But sometimes, you could use a little extra help. Your business website can easily be turned into a digital salesperson. 

In addition to the visual assets and features from your template, Shopify offers over 3,200 add-ons and plugins to simplify managing certain parts of your online business. In the Shopify App Store, you can find free Shopify apps to help:

  • Build an email list
  • Find trending products to sell online
  • Run Facebook ads
  • Create lead generation pop-ups
  • Offer live chat support
  • Create loyalty programs
  • Integrate with online selling sites

Shopify App Store

These business tools can unlock new opportunities for your website that improve customer experience and boost sales. It all comes down to finding the right apps and pricing that meets your businesses needs.

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Free Webinar:

How to Find and Source a Winning Product to Sell

In less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

9. Preview, test, and publish your website

Creating a professional website for your business is the beginning, not the end. Test your website. Check to make sure your products and services are presented nicely. Double check that there are no broken links or images. Send your website to colleagues, friends, and family to make sure it loads fast and correctly. 

If you’ve followed this step-by-step guide, your new business website should be ready to go live! Give it one last look to make sure everything looks good—then click Publish.

Now that your business website is live, what next? 

Start with giving yourself a pat on the back. You’ve gotten through the toughest part of taking your business online. Now remember, your website is not a static asset to be locked away and never touched again. Revisit your business regularly to keep it up to date with your brand identity, new products and announcements, and any other small tweaks you find necessary. 

For next steps, you probably want to start selling online. If you’ve built a Shopify store and are ready to make money online, read How to Get Your First Sale in 30 Days

And if not, there’s never been a better time to get your business online. Are you ready to take the leap? 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Building a website FAQ

What’s the best way to build a website?

There are many ways to build a website. You could use a free website builder, build a custom WordPress website, or code a website manually. Website builders like Shopify, Wix, GoDaddy, and Squarespace are the best way to build a website for beginners.

What is the easiest website builder?

Shopify has the easiest website builder. It includes everything you need to build a website and start selling online. It’s easy to choose a template, add new products or services, and start an online business quickly.

How much does a website cost in 2021?

A website can cost as low as $29 per month with Shopify. The Basic Plan includes free website hosting, gives you the ability to sell on social media channels and online marketplaces, and offers free apps to help extend your website’s functionality.

How do I build my website for free?

You can build an ecommerce website from scratch by using Shopify’s free 14-day trial. In this timeframe, you can access free templates and website design tools to build your website for free.



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How to Do a Competitive Analysis (+ Free Template)

How to Do a Competitive Analysis (+ Free Template)


Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche.

But it’s not enough to just check out your competitors’ social media accounts and subscribe to their email list. You need a strategy behind your efforts to ensure you’re effectively monitoring your competitors on an ongoing basis and updating your view of the competitive landscape as it changes.

Enter the tried-and-true competitive analysis. If you’re not sure what that is or how to do one, you’re in the right place.

This post outlines a method for conducting a competitive analysis that any ecommerce business can use, whether you’re a successful store owner that’s re-evaluating your view of the current market or you’re just getting ready to bring your product to market for the very first time.

Below, we’ll show you the tools you need to research the competition and help you identify what to make note of (e.g., social/search presence, pricing, etc.). We’ve even included a free template you can follow along with and fill out while conducting your own competitive analysis.

Find your competitive edge 🎯

Free: Competitive Analysis Template

By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.

What is a competitive analysis?

First things first: let’s get on the same page about what a competitive analysis is.

A competitive analysis is a comparison of competitors’ strategies used to evaluate the strengths and weaknesses of different marketing approaches within an industry. It helps a business determine potential advantages and barriers within a market around a product or service and generally helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution. 

Competitive analysis example: what does one look like?

The competitive analysis can vary widely depending on what it is you’re trying to learn about your competitors. You might do a competitive analysis around a specific aspect—like a competitor’s website approach, for example—or you might do a high-level look at their marketing approach as a whole.

There are a lot of different ways you can structure a competitive analysis, so let’s look at the different types of information that are frequently seen within this type of research.

If you’re doing a high-level competitive analysis, there are a few major elements you’ll want to be sure to include around around competitors’ market positioning, such as:

  • Who their target customers are
  • What their main differentiator/unique value add is for their business and products
  • Key features/benefits they highlight in sales materials
  • Price points for products across a variety of marketplaces 
  • How they approach shipping
  • Whether they’ve received any funding or venture capital

These sections will help you get a zoomed out look at what separates your competitors from each other and how they’re working to differentiate themselves from competition within your niche.

If you’re wanting to look at more specific elements of your competitors’ approaches, you might consider adding sections like these to your competitive analysis:

  • Website features ( search tools, product images, design/layout, etc.)
  • Customer experience elements ( checkout workflows, customer support, mobile UX, etc.)
  • Copywriting tactics (product descriptions, calls to action, etc.)
  • Social media approach (channels used, frequency of posting, engagement, etc.)
  • Content marketing tactics (blog topics, content types, etc.)
  • Marketing tactics (types of promotions, frequency of discounts, etc.)
  • Email marketing approach (Newsletter, abandoned cart emails, promos, etc.)
  • Customer reviews (language used around products, recurring complaints, etc.)

Generally, competitive analysis can take on many shapes and forms depending on what a company wants to evaluate about its competitors—but this gives you a rough idea of what could be included within the different sections.

Why competitive analysis matters for ecommerce

Maybe at this point you’re thinking, “OK, but why does competitive analysis matter for me as a business owner or marketer?”

The main reason this activity is important is because you can’t effectively compete without knowing your competitors—and you can’t differentiate yourself if you don’t know what actually makes you different. 

If you’re starting an ecommerce business, an analysis of competitors helps you to:

  • Make more informed marketing decisions 
  • Identify industry trends
  • Benchmark against competitors
  • Solidify a unique value proposition 
  • Determine pricing (upmarket, down, or mid)
  • Unearth new ways of speaking to customers, or even new customers to speak to
  • Find a gap in the marketing and also ensure there’s a market in the gap

This type of analysis is not just for first-time ecommerce retailers either. A competitive analysis can, and should, be a living document that’s constantly evolving as a company grows and matures over time. 

Maintaining a resource like this is a powerful way to stay on top of how your brand stacks up against the competition right now—but it also can help provide clear direction on how you’ll continue to excel in the future. 

Need an example for reference? Here’s one showing what a competitive analysis might look like:

Competitive analysis template

Free: Business Plan Template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

How to do a competitive analysis

Once you’re ready to dive into a competitive analysis of your own, follow the steps outlined here to keep your research structured and organized appropriately.

1. Select 7–10 competitors 

To identify relevant competitors to include in your analysis, start with searches on Google, Amazon, and Alexa around your product and business idea. You want a mix of competitors that:

  • Sell similar types of products
  • Have a similar business premise
  • Market to similar and slightly different audience demographics
  • Are both new to the marketplace and more experienced 

To put together a list of diverse competitors that will give you a good look at the competitive landscape that’s not too small and not too large, it’s a good idea to stick with a group of seven to 10 relevant competitors.

2. Create a spreadsheet

As you collect data on this group of competitors, keep it organized within a table or spreadsheet that can easily be shared and updated over time. Within this document, you’ll compare and contrast competitors based on different criteria such as: 

  • Price range
  • Product offerings
  • Social media engagement 
  • Content used for lead generation 
  • First-time visitor offers
  • Other traits that are worth comparing 

3. Determine competitor types

Starting with your list of competitors, begin your spreadsheet by categorizing each one as a primary or secondary competitor. This will help you better determine how they’ll relate to your business.

  1. Direct competitors, or primary competitors, to your business that sell a similar product to a similar audience. Example: Nike and Adidas are primary competitors.
  2. Indirect competitors are secondary competitions that offer a high-end or low-end version of your product to a different audience. Example: Victoria’s Secret and Walmart are secondary competitors.
  3. Tertiary competitors are related brands that may market to the same audience but don’t sell the same products as you or directly compete with you in any way. They may be potential partners or future competitors if they choose to expand their business. Example: Gatorade and Under Armour.

4. Identify your competitors’ positioning

Positioning is the most persuasive marketing tool for a business. Good positioning helps you connect with a target audience and keeps them around longer. It also determines your messaging, values, and overall business strategy. 

This is exactly why understanding your competitors positioning is so important. You can learn how to separate yourself and build a favorable reputation in your customers’ eyes. Differentiation also helps increase brand awareness and justify your prices, which impacts your bottom line.

Analyze these key channels to determine positioning and messaging:

  • Social media
  • Press releases
  • Website copy
  • Events 
  • Interviews
  • Product copy

When identifying your competitors’ positioning, ask yourself the following questions:

  • What story do they express to customers?
  • How do they position their products? 
  • What’s their company description? 
  • How do they describe their unique value proposition

Understand how competitors interact with their followers, customers, employees, partners, and shareholders. If you can pinpoint their communication framework, you’ll be able to position yourself differently and set yourself apart from competitors. 

5. Determine competitive advantage and offerings

Once you understand your competitors’ messaging, take a look at their competitive advantage and offering. Most companies are founded on a competitive advantage or some criteria toward developing their competitive advantage. 

For example, a fashion retailer’s competitive advantage may be high-quality, reasonably priced products and expedited shipping services. An online educator may have 20 years of experience teaching and working in their specific industry. Unique selling propositions like these are not easy to replicate and can drive brand name recognition for a business.

Take time to look at your competitors’ goods and services and compare them to your own. Read online reviews to see why customers choose their company. It could be that they offer similar products at a lower price or have a focus on sustainability. Either way, you’ll want to learn their competitive advantage and figure out how you can offer something better. 

6. Understand how your competitors market their products

Marketing is the secret to the most successful ecommerce stores. A good offering is the cost of entry, but marketing takes you to the top. Unfortunately, most businesses fail to undertake a review of their competitors’ marketing. They assume that everyone is on Instagram, running Facebook ads, and optimizing their site for search. 

And a lot of them are. But understanding how your competitors market their products takes a different perspective. You want to find out what offers they are promoting, how they are building and managing their contact lists, and how they are distributing content online.

Along with the research you’re doing through software and tools, it’s a good idea to get hands-on with your competitive research, too. Assume the role of a potential customer and check out what your competitors are doing in the marketing department. 

You can do this by:

  • Signing up for their newsletters
  • Subscribing to their blogs
  • Following them on social media
  • Abandoning a product in the shopping cart
  • Purchasing a product

As you execute these activities, be sure to document your findings with notes on each tactic you see. By studying their approaches to cart abandonment and looking at how they deliver support via social media (and beyond), you can spot interesting approaches your competition is using to attract more customers and to drive sales.

7. Conduct a SWOT analysis

Consider conducting a SWOT analysis to accompany the data you collect. It’s a competitive analysis framework that lists your company’s strengths, weaknesses, opportunities, and threats. It leans into your competitors’ strengths and compares them to your business to define areas of improvement. 

Strengths and weaknesses focus on the present. They are elements you control and can change over time, including:

  • Reputation
  • Product offering
  • Partnerships 
  • Intellectual property
  • Number of employees
  • Market share
  • Assets

Opportunities and threats are outside your control. You can plan for changes but can’t influence these elements. They include:

  • Competitors’ products 
  • The economy
  • Consumer trends
  • Regulation
  • Market size
  • Market demand

Aim to run a SWOT analysis annually. It helps inform your break-even analysis and keeps tabs on the competitive landscape. You can anticipate problems and make continuous improvements to your business. Should you seek funding, you’ll want to include an updated SWOT analysis in your proposed business plan

Free: SWOT Analysis Template

Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.

Collect data with these competitive analysis tools

Once you know which competitors you’ll be studying, it’s time to start diving into research and data collection for your competitive analysis. The good news is that today there are many different tools and software available that can make data collection for your competitive analysis simpler, more efficient, and more accurate. 

Let’s look at a few different resources that can help you gather key insights into different aspects of your competition’s marketing approach.

SEO Analysis

  • Ahrefs: checks any URL’s top-performing organic keywords and gets estimated traffic reports around those keywords.
  • Alexa: helps define audience demographics and search rankings.
  • SE Ranking: shows competitors’ paid and organic search performance, strategy, and keywords.

PPC/keyword performance

  • SimilarWeb: gives insights into estimated monthly visits and key traffic sources for a website.
  • SpyFu: helps you research and download the most profitable keywords your competition is using in their PPC campaigns.
  • iSpionage: shows how many keywords competitors are using on Google Ads and which ones they’re targeting, as well as their projected monthly budget.
  • SEMrush: helps identify your competition’s keywords, does a site audit, and analyzes backlinks.
  • WhatRunsWhere: provides data around competitors’ advertising approaches across the internet.

Social media performance

  • RivalIQ: shows how often competitors post across social channels, their average engagement rates, and their most successful content.
  • Followerwonk: provides Twitter insights around follower demographics, key influencers, and performance metrics.
  • Sprout Social: benchmarks around competitors’ social performance across social channels, influencer identification, and reporting.

Email marketing

  • Owletter: analyses changes in sending frequency and spots trends in competitors’ emails.
  • MailCharts: aggregates emails and provides insight into frequency of email sends, subject line tactics, and more.

Content marketing performance

  • BuzzSumo: helps you see the top-performing content for topics and for specific competitors, as well as total social shares.
  • Monitor Backlinks: helps monitor backlinks each time someone references your content, plus that of your competitors.
  • Feedly: aggregates content as it’s published so you can study topics covered by competitors in one place.

Using these resources, start gathering data and dropping it into your competitive analysis spreadsheet so your findings are all stored in a single, organized space.

A competitive analysis template

If you’re not still quite sure how to start laying out your template for a competitive analysis, here’s an example and template you can work from to get the ball rolling. 

Let’s say you sell makeup brushes. You’ll see how you could compare competitors’ approaches (and identify what you could do to stand out):

Competitor analysis table

You can add as many sections as you want to your template, but remember to keep your group of primary and secondary competitors limited to seven to 10 so that your frame of reference is highly relevant.

Want a simple competitive analysis template to speed up the process? 

Free: Competitive Analysis Template

By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.

Pitfalls of competitive analysis in marketing 

Now that you know how to put together a competitive assessment, let’s go over some of the main pitfalls to be aware of that can throw off the insights you’ve gathered.

1. Competitive analysis is not a one-and-done exercise

Never revisiting your original insights (or never updating them, for that matter) can lead to faulty data and poor decisions. Businesses are constantly evolving, so it’s important to remember that keeping an eye on your competitors is an ongoing process—not something you do once and then never again.

2. Confirmation bias is real

As humans, we have a tendency to jump to conclusions around our assumptions. This is called confirmation bias. As you work through your competitive analysis, it’s important to be aware of your initial assumptions and to test them thoroughly rather than leaning on what you “think” is true about your competitors. Let the data inform your decisions rather than letting assumptions take the lead.

3. Data without action is useless

If you’re putting in the work to do a competitive analysis, be sure that you’re acting on the findings rather than letting them gather virtual dust on your computer, buried in an obscure file folder. Make a strategic plan around your findings and execute on the unique angles and marketing tactics that you’ve discovered during this process.

4. Working harder instead of smarter

With so many great resources available that simplify the data collection process around competitive analysis today, putting together a top-notch, highly accurate comparison is easier than ever before. Don’t reinvent the wheel and do things the hard way: make the investment into tools that speed up the process and provide the important insights you need to make informed, data-backed decisions about your business.

5. Starting without a direction

If you’re directionless while putting together your competitive analysis and have no clear end objective, the work will be much, much harder. Before diving into research, define your goal and what you hope to learn about your competition.

6. Not accounting for market timing

When looking at competitor data, be sure to study how companies have grown and progressed over time rather than examining their approaches at a single fixed point. Sometimes information about how your competitors have evolved their tactics can be even more useful than knowing what they did in the early days (or what they’re doing right now).

Competitive analysis: your business edge

Competitive intelligence is key to starting a business. By doing market competition analysis on an ongoing basis, you can always be on top of your competition. You’ll be able to break into new markets, launch new products, and keep tabs on your competitors’ customers—giving you a cutting edge approach to small business that keeps your business or startup agile. 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Competitive Analysis FAQ

What is the meaning of competitive analysis?

A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage.

What is in a competitive analysis?

  • Who a competitor’s target customers are
  • What market share they currently own
  • What their main competitive advantages are
  • Key product features/benefits
  • Price points for products, even across different marketplaces
  • How they do shipping
  • If they’ve received any funding or venture capital

How do you write a competitive analysis?

  1. Choose seven to 10 competitors.
  2. Create a spreadsheet to track your data.
  3. Determine competitor types.
  4. Identifying positioning.
  5. Determine competitive advantage and offering.
  6. Understand how your competition markets themselves.
  7. Conduct a SWOT analysis.

Is SWOT a competitive analysis?

SWOT is a competitive analysis framework that helps gain insight into a current business situation. SWOT represents Strengths, Weaknesses, Opportunities, and Threats



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10 Best Print-on-Demand Products to Sell [2021 Data]

10 Best Print-on-Demand Products to Sell [2021 Data]


Print on demand is a way to sell customized made-to-order products that feature your own designs. You create the design, a customer orders a product featuring that design, and a third-party printing service prints and fulfills the order.

One key benefit of using the various print-on-demand companies available is that you don’t pay for a product until you’ve made a sale—which eliminates the need to put out money upfront, buy in bulk, or hold inventory.

This model drastically reduces the barrier to entry into the world of ecommerce and frees up funds you can allocate to your marketing strategies.

When using print on demand, everything after the sale, from printing to packing to shipping, is handled by your printing partner.

So exactly which products are best to sell from a print-on-demand standpoint? Here are 10 great ideas if you’re just starting out.

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The most popular print-on-demand products to sell in 2021

When it comes to products you can create, there are plenty of options, with new products appearing constantly.

Traditionally, you see a lot of people creating custom t-shirts and wall art, but there actually are a lot of different products you can print on, including:

  1. Unisex t-shirts
  2. Children’s t-shirts
  3. Mugs
  4. All-over print hoodie
  5. All-over print yoga pants
  6. Engraved jewelry
  7. Posters
  8. Champion jacket
  9. Tote bags
  10. Fanny packs
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1. Unisex t-shirts

It’s pretty much always a good time to start an online t-shirt business. T-shirts are an extremely versatile piece of clothing because they work well in all seasons.

So while seasonal items like swimwear are only relevant in warmer times and sweaters only useful during the cooler seasons, t-shirts are wearable year-round—as a single layer in the summer and under heavier items in the winter.

Because t-shirts are so popular, you’ll find multiple types to choose from on product sourcing apps, which can be quite confusing when you’re starting out.

LGBTQ+ lifestyle brand Passionfruit sells a variety of products, though founder Liz Bertorelli got her start with t-shirts. In 2013, she set a goal to make $5,000—and ended up exceeding it with her print-on-demand shirts.

LGBTQ+ lifestyle brand t-shirts

💡 TIP: The #1 most popular color for unisex t-shirts is black. When designing your t-shirt graphics, pictures, and slogans, make sure they’ll look great on a black tee.

If you’re selling t-shirts or any type of clothing, include a sizing chart somewhere. You could link to your sizing chart from product pages or put it directly in the product description. Kiwi Size Charts + Recommender is a really cool Shopify sizing chart app that can help.

Kiwi size charts recommender

This step is important because if you don’t have adequate sizing information, people might order the wrong size and then, understandably, blame you. So make it easy for customers to see and find your sizing chart before they buy. Print-on-demand t-shirt brand Immigen, for example, has its size guide directly beneath the product description but above the Add to Cart button.

Chinese Zodiac crewneck sweater

2. Children’s t-shirts

If you find your adult t-shirts are popular, you might consider adding children’s t-shirts to your product collection.

To add children’s apparel to your adult t-shirt line, take your most popular unisex (and family-friendly) t-shirt templates and offer them as kids’ shirts. A lot of parents who buy t-shirts for themselves enjoy matching with their children, so it makes for a great upsell.

When choosing your print-on-demand t-shirt provider, look beyond price and quality. You might opt for an environmentally friendly or hypoallergenic material, for example.

💡 TIP: When it comes to children’s t-shirts, pay extra attention to available sizes. There are three subcategories: baby, toddler, and school-aged children. So you’ll want a provider who can make them all.

Tumbleweed TexStyles sells both adult and children’s t-shirt styles. The business started as a side hustle for two Texas-based teachers. Now, it’s a thriving seven-figure ecommerce business.

Tumbleweed TexStyles sells both adult and children’s t-shirt styles

3. Mugs

Mugs, like t-shirts, are one of the most popular print-on-demand products, because they’re so versatile and people use them a lot. Mug sales hit a seasonal high during the holidays but otherwise remain constant.

Mug with text that reads Cat Mom

Here’s the thing though: we’re not talking about just a standard 11 oz. white mug. While you can indeed sell these, and they’re very popular, they aren’t actually always the best sellers.

Get creative with your mug options. Some top sellers might be a colorful mug with interior. Enamel mugs are also super trendy. They resemble a tin cup commonly used for camping and lend themselves well to fun designs and slogans.

💡 TIP: Place your design mindfully. Many beginners make the mistake of putting their picture or slogan in the middle of the design template, which is what you want to do with most other products, but not with mugs. If you do this with a mug, your design will print so it’s not visible when someone is drinking. Instead, place your design on the left side, right side, or both in your design template.

4. All-over print hoodie

Budding artists who love an exciting challenge will absolutely love the allover print hoodie. In the past, you could only print a logo or design on the front, back, and sleeves of a hoodie. But now you can print onto every single part.

All-over print hoodies are extremely trendy right now in the streetwear clothing sector, which is why a lot of popular influencers sell all-over print hoodies as part of their merch.

When it comes to pricing strategies, remember that all-over print hoodies are more complex to make than standard hoodies, so they’ll cost more to make and sell. That’s why you can charge a higher price for an all-over print hoodie than a standard hoodie.

One factor at play when it comes to pricing your all-over print hoodies is perceived value. In marketing, we use this term to refer to the value that the customer believes a product to have. Often, this value is made by comparing your product to similar products sold by your competitors.

But all-over print hoodies are novel and stand out. Because they’re unique, they have a higher perceived value, and customers will pay more for them. So don’t be afraid to bump up the price. Vapor95 has an entire collection of all-over print hoodies, each design with its own unique aesthetic.

All-over print hoodies

💡 TIP: You can also leverage the psychology behind price anchoring. Essentially, price anchoring is when you have two similar items—one standard printed hoodie and one upgraded all-over print hoodie—at two very different price points. Many shoppers will see how little it costs to upgrade to the premium version and feel inclined to spend a little more.

5. All-over print yoga pants

Just like with hoodies, all-over print yoga pants feature designs that cover all areas of the pants. These products became extremely popular after people started wearing them to music festivals. You might have even seen a pair of popular and trendy galaxy design yoga pants yourself.

Beloved sells $3,000 worth of merchandise each day, and offers a wide range of products. It has an entire collection dedicated to all-over print yoga pants alone.

All-over print yoga pants

Like your hoodies, you’ll want to make sure all-over print yoga pants are priced accordingly. Target a higher price point by increasing the perceived value with super cool, unique designs.

💡 TIP: Because all-over print yoga pants are so special and design-oriented, it’s an ideal print-on-demand product for experienced graphic designers and artists. Consider launching new designs each month to build buzz and drive repeat purchases.

6. Engraved jewelry

Jewelry takes many shapes and sizes, and it’s often small and lightweight, which makes it ideal for shipping. Plus, it’s the perfect blank slate for customized designs and engravings.

When it comes to creating jewelry, there are so many ways you can go. You can make necklaces, earrings, bracelets, and anything adjacent. Anything with charms works especially well, as you can engrave text and pictures onto them. They also make great gift items.

You’ll find quite a range of jewelry products when you delve into it. There are circle necklaces, hexagon necklaces, heart necklaces, or bar chains. Or you might opt for something like a bar chain bracelet or hexagon engraved earrings.

One direction to go with your print-on-demand jewelry is to make really niche-specific designs. Jewelry is quite expensive to create, so many manufacturers don’t cater to smaller groups of customers and niches. Print-on-demand jewelry is perfect for these targeted groups, since you can create jewelry specific to them and their wants without the risk.

Jewelry brand Nominal has a variety of products for men and women, including some engraved options. It went as niche as “hometowns” with its customizable designs.

Engraved necklaces

Image source

7. Posters

You don’t have to sell expensive oil paintings or abstract canvases if you want to sell your art online. You can turn your designs into posters that are affordable for the masses and not just a select group of consumers.

Poster that reads

Photo by Thom Bradley from Burst

Posters have been popular for a long time and will probably always be popular. After all, what would you rather have: a plain blank wall or a wall featuring art that you love?

💡 TIP: Never skimp on image quality. While you might be able to get away with a lower resolution image for a t-shirt or mug, printed posters are much less forgiving. Remember, it is a work of art after all. Make sure any pictures you print onto a poster are high resolution—at least 300 dpi.

8. Champion jacket

If you haven’t heard of Champion, it’s one of the first streetwear sports clothing brands. It was around even before Adidas and Nike.

Recently, Champion has been having a huge comeback, thanks in large part to working with influencers like Kylie Jenner and collaborating with brands like Nintendo’s Super Mario Bros.

Champion Instagram post of Super Mario sweater

Image source

Now you can create print-on-demand products using Champion-branded clothing. And because the brand is so popular, it has a high perceived value. The most popular Champion branded item right now is its jacket.

The Champion jacket is pretty cool. Instead of printing a design onto it, you can enlist a print-on-demand service to embroider your design onto the corner of the jacket. So it’s more like “embroidery on demand.” This unique touch adds to the novelty, which again adds to the perceived value of the jacket—and that means you can charge higher prices than you would for other products.

💡 TIP: Remember that because Champion jackets are stitched, there are only 15 thread colors to choose from, whereas a direct-to-garment item can be created using thousands of different shades. Stick to these 15 colors in your design. If you want, order a color sample to see these threads in person. It’s optional, but it will give you a better idea about how your design will turn out.

9. Tote bags

Tote bags are a great print-on-demand item to add to your store because they’re straightforward to design. The designs are printed on a flat, rectangular surface, so it’s easy to scale, adapt, and repurpose designs from other print-on-demand items. You can even offer the matching tote bag as an upsell or cross-sell.

Boba Love, for example, has a variety of print-on-demand products—tote bags included. Many of the designs are similar and some are even repeated from other product types and categories.

Printed tote bags

💡 TIP: Launch your print-on-demand tote bags as a freebie or at a discounted rate with minimum qualifying purchase. This helps existing customers spread the word about your brand to potential new customers who see the totes in the wild.

10. Fanny packs

As surprising as it may be, fanny packs or, as they’re known in the UK, bum bags, are one of the top selling print-on-demand products right now. Fanny packs have had a huge resurgence in popularity, as designer fashion brands launched their own versions, making them cool again.

Now, fanny packs are super trendy, and a well-designed one sells fast. People can wear them traditionally around the waist or like a sling bag for a more trendy approach.

💡 TIP: Just like the hoodies and yoga pants, a fanny pack is an all-over print item. Keep this in mind when designing your products. Something that works for a t-shirt or tote bag may need some tweaking before it’s fanny-pack appropriate.

TropicalBlvd includes fanny packs in its list of print-on-demand products for sale. The designs may not work well for a t-shirt, but they’re perfect for fanny packs.

Printed fanny packs

Keep in mind, using creative designs increases the novelty value, which increases the perceived value—which means you can charge higher prices and still make more money per sale, even though it’s one of the more expensive items.

Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

Designing your print on demand products

Creating your first print-on-demand design is a lot of fun and lets your creativity shine. Best of all, you don’t have to be a designer.

There are three main ways you can get awesome designs to start selling on your products:

  1. Create it yourself
  2. Hire someone
  3. Buy design templates

Create it yourself

If you have the vision and the creative passion, you can create your own print-on-demand design. You can use any program you’re comfortable with, and in most cases, you’ll want to save your file as a PSD or transparent PNG file in the highest resolution possible.

Bear in that each supplier may require specific image dimensions and formats. Dimensions may also vary depending on the product you’re designing for. The image dimensions for a mug versus a t-shirt will be different, for instance, as t-shirts are larger than mugs. Check these out before you go down the design rabbit hole.

Photoshop or Illustrator are go-to programs to design graphics, but some free alternatives are Photopea, Pixlr, and Canva. You can also check out this list of 16 best paid and free photo editors online.

Hire someone

The alternative to creating your own design is to outsource it all to someone else. This is what Katherine Gaskin did when balancing her print-on-demand business, The Salty Pineapple Shop, with her other business, The Content Planner. Katherine started outsourcing a lot of Salty Pineapple work while she focused on her non-print-on-demand products for The Content Planner herself.

There are a few ways you can find freelancers to work with:

  • Freelance job sites, like Upwork or Fiverr
  • Websites where artists publish their work and portfolios, like Behance, Dribbble, and DeviantArt
  • Instagram hashtags related to graphic designers, such as #GraphicDesigner, #FreelanceDesigner, and #GraphicArtist

The cost of hiring a freelancer will vary depending on who you work with, as will the quality of the work. Typically speaking, the higher the price tag, the better the design. But this isn’t always the case, so it’s important to vet carefully.

Buy design templates

The last design option is to buy a template. Templates are more cost effective and easier to get and use than the other alternatives, but there are some drawbacks. For starters, you don’t own exclusive rights to the design. So you could be selling products very similar to those of other online merchants.

However, templates are a great way to get designs to start selling quickly. Sites like Creative Market and GraphicRiver sell different kinds of graphic assets and templates you can use on all different types of products. Designious and Tshirt Factory specialize in t-shirt designs that range in price anywhere from $7 to $25.

Create a product mockup

Once you have a design, you can create a product mockup. A product mockup is basically how you get product photos without needing to take an actual photo of the product. Mockups are a realistic representation of your design that you can use in your ad creative, store, and product pages.

The first way to create a mockup is to use a free mockup generator. Printful and many other print-on-demand partners offer free mockup generators, and websites like Creative Market and GraphicRiver sell mockup templates for all types of products in different styles and formats.

With paid mockups, you can get more creative and specific. You can get mockups to show your products on models, in lifestyle shots, and by themselves on plain backgrounds. Templates cost anywhere from $9 to $40, depending on your needs.

How to price print-on-demand products

One disadvantage of the print-on-demand model is lower profit margins compared to purchasing products in bulk. But don’t let lower margins deter you from print on demand. You can still price to profit.

Your profit is the difference between what you sell your product for minus the cost of the product from your supplier.

So if you’re selling a t-shirt for $25 and your supplier charges you $7.50 for the product + printing and packaging, your profit is $17.50.

To learn more about how to price your products competitively and at a price point that makes a profit, check out these resources:

How to market print-on-demand products

You’re just about ready to launch your store. Before you do, it’s important to button up a few key items as well as lay the groundwork for launch. These to dos may not be required, but they’re highly recommended if you want a successful launch and business.

Product pages help you sell your product, but you need a number of other pages on your store to tell your story and sell your brand while establishing trust with your customers.

Before launching, you should have a few standard pages ready to go:

But you can’t just build a website and expect people to come. You also need to drive traffic to it. Here are some places to start:

Paid advertising

With many of the paid advertising platforms, Facebook in particular, you can get started for as little as $5/day. Targeting options allow you to set up highly effective campaigns designed to reach your ideal customer.

You can use paid advertising with:

These platforms also provide you with fast results. For instance, you can see exactly which ad drove a purchase within a few minutes of the sale.

Influencer marketing

Next, you can look into influencer marketing.

Influencer marketing is a method of marketing where you tap into a person of influence with a following of people who respect and trust what they say. Usually you pay an influencer a set fee to post your product to their following for a set amount of time.

Influencers come in all forms, and you can find them almost everywhere. These six marketing platforms to find influencers are great places to start.

Influencers also come in all sizes, from micro-influencers with a few hundred or few thousands followers to massive influencers with millions of followers.

Affiliate marketing

Next up is affiliate marketing. Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission.

You can pay affiliate marketers a set fee for every sale they make or a percentage of each sale they get you.

What’s great about affiliate marketing is you only pay your affiliate after they make you a sale.

There are a ton of great affiliate sites that you can post your offer on, like ShareASale, or you can create your own affiliate program.

Content marketing

Another traffic source you can tackle is content marketing. Content marketing consists of creating and distributing valuable, relevant, and consistent content to attract new customers.

This can include:

  • Posting blog articles on your website that relate to your business or product
  • Designing infographics you can post to Pinterest
  • Creating videos for your YouTube channel
  • Posting consistently on your Instagram and Facebook page
  • Starting your own podcast geared toward your target market

Although content marketing might not initially drive a large amount of traffic and sales, it helps support your other marketing efforts, and it’s a lot of fun to create the content. Unlike paid advertising, content marketing works best over a long time—consistency and commitment are key.

Start selling your print-on-demand products

Another great thing about print on demand is anyone can do it.

It doesn’t matter if you’re completely new to ecommerce or not tech savvy, because it’s a great business model for introducing yourself to the world of ecommerce.

Focus on products that drive traffic and sales, set your profit margins high enough so you have a budget for advertising, and invest in long-term marketing efforts and business strategies. It will take some time to learn exactly which designs and products your niche will love. Be patient, test multiple ideas, and learn from what hasn’t worked for you. And most importantly, have fun!


Ready to upgrade your ecommerce store? Start your free 14-day trial of Shopify—no credit card required.

Print-on-demand products FAQ

Is print on demand profitable?

Yes, print on demand is profitable if you approach it strategically. While profit margins are lower than other ecommerce business models, print on demand is profitable because it requires little to no overhead and upfront investment.

How long does fulfillment take?

Fulfillment for print-on-demand products varies. It can take nine to 14 business days for print-on-demand order fulfillment with Printful, for example. Printful produces products in two to seven business days. Then it takes about seven days from the point of production to the time the product arrives at the delivery address.

Where do you get your products from?

You get your products from a print-on-demand service. Print-on-demand services purchase blank products in bulk and then print designs on them each time a new order is placed. These services also handle order fulfillment to the customer.

Where do you sell print-on-demand products?

Sell print-on-demand products on your Shopify store. Shopify has tons of integrations with print-on-demand apps and offers a scalable platform for each stage of business growth—from the budding entrepreneur to the rapidly scaling enterprise.





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How to Start an Online Business From Home in 2021

How to Start an Online Business From Home in 2021



Starting an online business isn’t easy. There are so many important decisions to make. What should you sell? Who should you sell to? How will you get customers?

If that’s not enough, every other week there seems to be a new business trend online. There’s chatbots, cryptocurrencies, Facebook ads, Instagram influencers, and many more. What should you pay attention to? What actually matters?

If you want to know how to start an online business from home in 2021, we’ve got you covered. In this quick and simple article, we’ll take you through how to start a small business online, step-by-step.

#1: Don’t Start Building Yet

When looking to start a small online business, it can be tempting to jump into action.

So, if you’re feeling the urge to build a website, choose a business name, or create a logo, hold off for now.

If you want to start a successful online business, first, you need a strategy. And steps two, three and four of this article will show you how to create your online business strategy.

#2: Choose a Business Model

When learning how to start an online business from home, it helps to know about some tried-and-tested online business models.

Here are six types of online businesses to consider:

  1. Affiliate Marketing: Promote other business’s products and services online, and receive a commission for each sale you make with this passive income idea.
  2. Freelancing: Provide a service to other individuals and businesses using a skill that you have, such as advertising, writing, designing, or programming.
  3. Coaching and Consulting: Become a coach or a consultant and sell your expertise, advice, and guidance.
  4. Information Products: Package and sell your expertise in ebooks, worksheets, templates, and online courses.
  5. Software as a Service (SaaS): Create a piece of software or application, and charge users a recurring subscription fee.
  6. Ecommerce: Use a service like Shopify to set up a website and sell physical products online.

Want more online business ideas to help inspire you? Check out our guide, “Business Ideas That Make Money”.

#3: Identify Your Target Market

Next, you need to get clear on your target market. In other words, who are you going to serve?

This step is absolutely vital.

As the marketer Philip Kotler once said, “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”

Here’s the trick: Make sure you are part of your target audience.

Think about it. If you’ve been camping your entire life, you’ll understand the problems, desires, and language of other campers. As a result, it’d be much easier to sell camping products online. 

Plus, your marketing will be more successful because you’ll have a better understanding of how to communicate with other campers.

On the other hand, if you’ve never been camping in your life, you’d probably struggle – a lot – to sell camping products online.

So, when choosing a target audience, ask yourself:

  • What are my hobbies and interests?
  • Is there anything that I know a lot about?
  • What do I spend most of my time thinking, talking, and reading about?

As the business consultant Peter F. Drucker said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

#4: Find a Problem to Solve

When learning how to start an online business, it’s important to note one key thing: all businesses solve a problem.

Plumbers fix leaking pipes. Hollywood movies fulfill people’s boredom, curiosity, interest, and the need to escape and relax. Clothing brands help people express themselves and feel attractive.

Here’s the golden rule: The bigger the problem you can solve – and the better you solve it – the more money people are willing to pay.

For example, take healthcare services. They solve a big problem, which is why almost everyone is willing to spend a lot of money on it. 

On the other hand, not many people will pay you to stop their table from wobbling. It’s not a big problem, and they don’t need help solving it.

Bottom line: If you want to identify how to start an online business, you need to find a good problem to solve.

Here are three examples:

  • Target market: Fashion-conscious teenage boys
  • Problem: The fashion-conscious want to stand out from the crowd without spending too much money.
  • Solution: Create a clothing line that’s flamboyant and budget-friendly.
  • Target market: Marketing managers at multinational software companies.
  • Problem: Businesses need to drive traffic to their websites.
  • Solution: Write articles that rank on the first page of Google to drive traffic.
  • Target market: Working Moms with young children.
  • Problem: Many moms want to work out regularly, but they don’t have much time.
  • Solution: Create a time-saving fitness program and schedule.

How can you find a problem to solve?

  • Join Facebook groups and online forums and ask people what they need help with.
  • Use Google Keyword Planner to find out what people are searching for.
  • Find successful online businesses and identify the problem they solve, then look for ways to do it better.

#5: Build Your Sales Platform

Once you’ve identified your target audience and the issue you’re going to help them solve, it’s time to build your platform.

How?

Well, if you plan to start an ecommerce business, build a website with Shopify and then find products to sell with Oberlo.

If you plan to start freelancing, coaching, or consulting, Shopify has the option of plugging in many popular tools like Digital Downloads to sell digital products online, ReCharge to sell subscriptions online, and SendOwl to sell videos online. 

Keep things simple.

At this point, your business is still in the realm of theory. So try not to invest too much money, time, or energy into building a perfect website.

Instead, test your business idea and make sure it works before you invest.

Eric Ries, the author of The Lean Startup, said, “We must learn what customers really want, not what they say they want or what we think they should want.”

#6: Choose a Marketing Method

When you’re ready to start promoting your online business, you need to choose a marketing method.

There are many different online marketing methods out there. However, when it comes to learning how to start an online business, some are better than others.

Here are four online marketing methods that you can use to land sales relatively quickly:

  1. Social Media Marketing: Use social media to create and share content, engage with your target audience, and drive traffic to your website to land sales.
  2. Direct Outreach: Reach out to individuals at companies to pitch your services.
  3. Paid Advertising: Advertise on platforms like Facebook, Instagram, Google, and YouTube to increase brand awareness and drive sales.
  4. Influencer marketing: Team up with influencers to promote your products directly to their existing followings.

Summary: How to Start an Online Business?

Wondering how to start an online business from home in 2021? Here are six steps to starting an online business:

  1. Create a good business strategy before you start building things.
  2. Choose an online business model that suits your skills, interests, and preferences.
  3. Identify your target market – and make sure that you are part of it.
  4. Identify a problem that your target audience has, and find a way to help solve it.
  5. Build a basic sales platform to test your business idea.
  6. Choose a marketing method and start promoting your business.

Finally, it can take a while to learn how to start an online business successfully.  So don’t worry if your first online business doesn’t take off immediately. Many of the most successful entrepreneurs failed multiple times before achieving success.

As the co-founder of Apple, Steve Jobs, once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

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