Online Business Ideas You Can Launch Now

Online Business Ideas You Can Launch Now


Starting an ecommerce business is easier than ever. With platforms like Shopify (Shopify Review) or WooCommerce, pretty much anyone can set up an online store and start selling within a matter of hours. But, the million-dollar question is, “What should I sell?” If you’re new to entrepreneurship, we recommend starting with products that are easy to sell. This article covers 30+ easy businesses to start so you can launch a product quickly and get your business started as soon as possible.

Ready? Let’s dive in!

30+ Easy Businesses to Start Online

Beanbags

Bean Bag Chair Business Ideas

Beanbags are perfect for both adult and youth demographics alike. Although beanbags might not be the first thing that comes to mind when thinking of chairs or seating arrangements, they’re a fun option and they’re experiencing an uptick in popularity at the moment.

You can market beanbags to a variety of audiences, including students, gamers, teens, young adults, or families with children. Plus, depending on the beanbag supplier you source your products from, you could sell beanbags in multiple different sizes or ones in fun shapes or prints!

Check Out Beanbag Products Here


Throw Pillows

Throw Pillow Business Ideas

Throw pillows are a great way to liven up any space—especially living rooms, offices, and bedrooms. Both amateur and professional interior designers love throw pillows for adding texture and visual interest to otherwise simple and sleek-looking sofas, chairs, benches, or beds.

Throw pillows lend themselves exceptionally well to printed designs, so if you have patterns or design ideas in mind, work with a print-on-demand company to bring your throw pillow products to life! If you’re already selling cozy items or home accessories, custom throw pillowcases could be a natural fit for your ecommerce store.

Check Out Throw Pillow Products Here


Backpacks

Backpack Products to Start a Business

Backpacks are so versatile that you could probably run a whole store dedicated to selling them alone. They’re both practical and fashionable, and they’re also used by people in all different types of demographics making them a great product to sell online.

Whether you’re marketing to parents of first-time school-goers, or older students, professionals, travelers, or fashionistas, backpacks are an easy business to start! It requires very little convincing on your part to get consumers to purchase as they already know the functions of the product.

Check Out Backpack Products Here


Laptop Cases

Laptop Product Ideas to Sell Online

Laptop cases are an easy business idea to sell online because they’re simple to make, inexpensive to ship, they can be sourced through dropshippers, wholesalers, or manufacturers, and so many consumers need and use them! Plus, you can be creative with the designs you print on them or the fabrics that you make the cases out of.

Check Out Laptop Case Products Here


Socks

Sock Products to Sell Online

When you think of fashion statements, you might not automatically think of socks. But you might be surprised! Novelty socks are a fun way to liven up any outfit, and they’re a coveted fashion accessory for professionals and creatives alike.

Take a look at the Google Trends data for novelty socks from the past 5 years and you’ll see consistent peaks of demand during North American winter seasons, proving that consumer interest is still high.

Ultimately, socks are an easy ecommerce business idea because they’re small, which makes them easy to ship and it usually means that consumers will purchase more than one stock-keeping unit (SKU) at a time. Plus, there’s a lot of flexibility with this product idea: You can create new designs often, you can release limited edition pairs, and you can opt for different fabrics to provide different performance options.

Check Out Sock Products Here


Facemasks

Face Mask Business Ideas

We don’t have to tell you why facemasks have been a popular product lately, and it’s no surprise that fashion-savvy individuals have found ways to make their masks a complementary part of their outfits.

They’re an easy business idea to sell online because you can add them to an existing product line and they’ll fit right in, or you can start an online store selling them alone. No matter who your audience is, there’s a good chance you can design and sell a facemask that appeals to them.

Check Out Facemask Products Here


Touch-Tools

Touch Tool Business Idea

Like facemasks, we can attribute the global pandemic to the rise of touch-tools.

These nifty items enable users to limit contact with commonly-touched surfaces and handles, acting as an extension of our hands to perform everyday tasks—like using keypads and opening doors.

Best of all, touch tools don’t have to be boring—you can add custom engravings to give them a unique twist. So, if you’re looking for ways to make your customer’s lives a little easier and safer, touch tools are a great product idea.

Check Out Touchtool Products Here


Phone Cases

Phone Case Business Ideas

Phone cases remain one of the most popular tech accessories, which isn’t surprising when you consider that smartphone use is so common and phone cases have become a form of self-expression.

So, if you’re a merchant looking for an easy product idea to sell online, starting a phone case business and printing your own art or designs onto phone cases is a great way to sell branded products that are functional.

Check Out Phone Case Products Here


Stickers

Sticker Business Ideas

Collecting stickers and displaying them on laptops, in day planners, or in scrapbooks is very much in-demand again. Stickers are an easy product to sell online because they’re usually inexpensive to produce, and they can be sold alone or as part of a larger inventory of products.

You can create your own sticker designs or hire creatives (check out freelance marketplaces like the ones we list in our 200+ Graphic Design Resources article) to design sticker art for you! In terms of sales strategies, you can create a core line of best-selling stickers, add limited-edition sticker designs for holidays and seasons, and you can even bundle sticker sheets and single stickers together to boost your store’s average order value!

Check Out Sticker Products Here


Blankets

Throw Blanket Easy Businesses to Start

Blankets are a versatile product idea to sell online! There are so many different styles of blankets to sell (like fashionable throws, cozy blankets, baby blankets, etc.) and if you work with a dropshipper like Printful, you can easily print your own designs on blanket products.

Plus, blankets can be paired with plenty of other homeware and accessory products so you can build up a varied range of practical yet stylish items in your store’s inventory.

Ideally, blankets are a particularly great product to sell to customers who live in cold climates, but if you want to sell to customers in warm climates too and make your store less susceptible to seasonality swings, then consider also including beach blankets in your product line.

Check Out Blanket Products Here


Mugs

Mug Products to Sell Online

It’s no secret that mugs with funny slogans or personalized images are immensely popular. They make great gifts for family, friends, and colleagues, and they’re both a home and office staple!

With the help of a reliable print-on-demand company, it’s easy to print custom designs onto your mugs. Whether you want to let your sense of humor shine, offer branded merch, or design intricate patterns—the mug world is your oyster!

Check Out Mug Products Here


Art & Photography

Art Products to Sell Online

If you’re a creative who wants to start your own ecommerce business, then selling art or photography prints might already be at the forefront of your mind. Selling prints of photos, paintings, or illustrations is one of the easiest ways for artists to transform their work into physical products to be sold.

The good news is that you can start your own art or photography print business by printing your work onto canvases or posters! This is an easy business to start because you can outsource the printing process to a supplier, and they can do the work for you. All you have to do is take photos or create art to print and then drive traffic to your site!

Check Out Art Products Here


Towels

Towel Products to Sell Online

Towels are another small piece of homeware that are easy to sell online!

You can sell towel products in all types of different sizes, colorways, patterns, and fabrics or you could even sell beach towels, bath towels, baby towels, or pet towels. The options are endless!

Check Out Towel Products Here


Postcards

Postcard Online Business Idea

If you’re a photographer, artist, or creative, why not sell your designs on postcards? Not only can consumers mail them to their friends or family, but they could also frame them or gift them, too.

Postcards are a super easy product idea to sell online, and they can be added to other stationery or art-related product lines, too.

Check Out Postcard Products Here


Hats

Hat Business Ideas to Start Online

Hats are a fashion staple that transcends age, gender, activity, and genre of style—so there are limitless possibilities if you sell hat products.

Whether you want to sell ball caps, dad hats, trucker hats, or even beanies—you can do so. Or, why not offer a combination of different hat styles? Plus, you can embroider your own designs or logos onto hats to make them exclusive to your brand.

Check Out Hat Products Here


Baby Clothes

Baby Clothes Business Ideas

Another easy business idea is to design your own fashion range for little ones! When it comes to baby clothes, you can get creative with bright colors and striking patterns which makes the design process all the more fun.

Create funny slogans, cute illustrations, or eye-catching designs to make your baby clothing stand out from the crowd! You can also focus on fabrics, whether you want your pieces to be 100% cotton, super snuggly for winter seasons, light as linen for the warmer months, or even other call-outs like fair-trade or organic.

Check Out Baby Clothes Products Here


Swimwear

Swimwear Easy Businesses to Start

The swimwear market is a big market, and you can carve out a piece of it by selling your own designs on swimsuits! Whether you have ideas for funny slogans, or you have patterns, art, illustrations, or other designs to print on swimsuits, you can easily source custom-printed swimwear products for your online business.

Check Out Swimwear Products Here


Bath Mats

Bath Mat Products to Sell Online

One way to spruce up the bathroom area of any home is with a slogan bath mat! These are a great homeware accessory to sell online because they’re easy to create, small to ship, and customers can switch them up frequently if they want to.

Check Out Bathmat Products Here


Coasters

Coaster Product Ideas to Sell

Coasters are an excellent way to add style and personality to any coffee table. So, why not sell custom coasters? You can print virtually any photo, illustration, or design onto a coaster, so you can let your creativity run wild!

Check Out Coaster Products Here


Duvet Covers

Duvet Cover Business Ideas

Often made with vibrant patterns or unique designs, duvet covers can be the centerpiece of any bedroom. They’re a practical item that many consumers switch up often to accessorize their room according to the seasons as they’re a great way to add a bit of interest to any bedroom without changing anything permanently.

Check Out Comforter Products Here


Curtains

Curtain Products to Sell Online

Curtains are a practical essential for any home. Besides their functionality, they can also add a splash of style, color, or texture to a room. They’re an easy product to sell online because their designs don’t have to be complicated, and you can sell them in standard sizes to keep your SKUs minimal.

Check Out Curtain Products Here


Dish Towels

Dish Towel Business Ideas to Start

Dish towels are a kitchen staple that’s frequently replaced, and as such, there’s always a demand for these affordable items. Any home decor store should stock tea towels with their brand’s most popular patterns and designs. Of course, like so many of the other products above, dish towels also make practical gifts and can be elevated with witty slogans, images, or sayings.

Check Out Dish Towel Products Here


Duffle Bags

Duffle Bag Online Businesses to Start

Duffle bags are a lightweight and durable must-have for sports lovers, gym-goers, travelers, and outdoorsy types alike. With a dropshipping supplier like Gooten, you can create custom duffle bags with your own designs or branding on them to kit your customers out with unique products that suit their interests.

Check Out Duffle Bag Products Here


Greeting Cards

Greeting Cards Business Ideas

People are always purchasing greeting cards—there are so many different occasions throughout the year! Many consumers find online selections more varied and individual than generic ones in-store, so there’s definitely a market to sell to online. To really capture consumers’ attention, create super niche greeting cards that customers wouldn’t be able to find in-store! Make greeting cards with funny slogans, unique copyrighting, witty jokes, and you’ll be able to stand out more in the market.

Check Out Greeting Card Products Here


Cutting Boards

Cutting Board Products to Sell Online

Cutting boards are an often overlooked kitchen accessory that adds a splash of color and style to the cooking process. Adding these products to your inventory is a no-brainer if you’re already selling other kitchen accessories or if you’re looking to start monetizing a cooking blog.

You can sell all types of cutting boards—like glass ones, wood ones, or plastic ones—so depending on the niche you want to target or the market you want to serve, it’s worth researching into the different types so you can understand their advantages and use cases.

Check Out Cutting Board Products Here


Outdoor Mats

Outdoor Mats to Sell Online

Not only are outdoor mats practical, but they can also show the personality of whoever’s home they sit in front of! They’re a great product to sell online because you can get creative with their designs and slogans and you can create new ones for each season!

Check Out Outdoor Mat Products Here


Magnets

Magnet Products Ideas to Sell

Magnets are a super easy product idea—they’re small, light, functional, used by a wide range of different consumers, and you can print pretty much any kind of saying or design onto them.

Check Out Magnet Products Here


Ties

Neck Tie Easy Business Ideas to Start

Ties are an essential accessory and although they can be plain and simple, they can also be fun, colorful, and loud! Whatever kind of ties you want to sell online, you can likely find a market of consumers to purchase them.

Gooten’s ties are made out of white poly-satin with an elegant sheen and you can get them printed with any design or photo you like! Click the link below to learn more.

Check Out Necktie Products Here


Ottomans

Ottoman Furniture Businesses to Start

Ottomans aren’t normally a product we’d recommend selling online if you’re looking for an easy product to sell. Ottomans (and furniture in general) are usually a pretty challenging product to sell because they can be big, bulky, and heavy which can make for a longer and more expensive shipping process.

That being said, Gooten offers an ottoman product you can print with your own designs and they’ll handle the printing, packaging, and shipping process for you, so you don’t have to! This makes selling these products easy—and you’ll likely have less competition than you would if you sold other commonly-dropshipped products.

Check Out Ottoman Products Here


Puzzles

Puzzle Business Ideas to Start

Puzzles have been a trending product recently due to lockdowns and restrictions worldwide, and you can jump onto the trend by selling your own puzzle products!

Gooten’s puzzles are made up of 252 pieces, and you can customize them with any design you like. Just think about what your audience might like to see on a jigsaw, and go from there.

Check Out Puzzle Products Here


Yoga Mats

Yoga Mat Easy Business Products

If you’re unsure if yoga is still a lucrative market or not, here are a couple of statistics:

  • Over 55 million people were predicted to practice yoga by the end of 2020
  • The average yogi spends around $90 a month on yoga-related products

So obviously, yoga products are still very much in-demand—and that includes yoga mats.

In light of that, custom printed yoga mats could be a popular product worth selling if you’re looking to break into the wellness, sport, or lifestyle niches.

Check Out Yoga Mat Products Here


Journals & Notebooks

Journal Products to Sell Online

Journals and notebooks are great products to sell—virtually everyone uses one in some capacity! Whether it’s daily diaries, work logs, school notebooks, or day planners, there are so many use cases for journals and notebooks.

So, if you haven’t launched an online store yet, why not kick things off by selling notebooks or journals with a niche audience in mind?

Check Out Notebook Products Here


Jewelry

Jewelry Businesses to Start Online

If you’re looking for a timeless product to start selling, consider selling jewelry.

Not all jewelry pieces may be easy products to sell online, but if you source products from the right suppliers then they can be! Check out the link below to see the custom jewelry pieces that Printful can engrave and see if they might be products you want to sell online!

Check Out Jewelry Products Here


Conclusion

We hope you liked this curated list of over 30 easy businesses to start online! When it comes to starting an online business quickly, easily, or with as little upfront investment as possible, these are all great options. It comes down to sourcing the products from reputable dropshipping suppliers like Printful or Gooten and then printing the products with your own designs, photos, or branding.

Remember, your brand and personality are what sets your online store and your customized products apart. So, spend some time creating designs or images that will make your products extra special.



Source link

Building a 7-Figure Emergency Preparedness Company Without Scare Tactics — Podcasts

Building a 7-Figure Emergency Preparedness Company Without Scare Tactics — Podcasts


Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partnership with Charles Mullenger of Ethos Preparedness allowed the business to reach new consumers. In this episode of Shopify Masters, the trio shares their digital strategies and how partnership helps to scale their business.

For the full transcript of this episode, click here.

Don’t miss an episode! Subscribe to Shopify Masters.



Show Notes

Merging with a like-minded company to expand your vision

Felix: Your company is interesting, It actually exists due to a partnership between two separate entities. Can you tell us more about this? 

Charles: Skyler, Zach, and I ended up partnering together in early 2020. Our business now is under the umbrella of Ethos Preparedness, but Redfora, which Skyler and Zach started in 2016, is a leading online marketplace for emergency kits and supplies. When the three of us first met in the end of 2019, we sat down with whiteboards and strategized the emergency preparedness industry. We really liked what our separate companies were doing, and we decided to partner together and build the Ethos Preparedness umbrella.

Felix: Where did the idea behind the partnership come from? Why did you feel like together, you could go further? 

Charles: I was leading a business in emergency preparedness focused on moving nonambulatory patients in hospitals, as well as organizational preparedness. I really liked what Zach and Skyler were doing on the personal preparedness front. Their direct-to-consumer brand took a very practical manner in approaching the way that they were selling and inspiring people to get prepared. We decided that we could bring our forces together, merge our teams, and provide more. Not only for organizations, but also for individuals and families, and just looked to grow together in this space.

Felix: Once you did partner, what were some of the things that you were able to do under this new umbrella that let you go further?

Charles: The biggest thing was bringing a lot of smart people to the table. Their experience in the direct-to-consumer space mixed with our experience in organizational preparedness really allows us to provide more, brainstorm more, and bring more products and services to the market.

Our vision is to be the main brand and what people think of when they think of emergency preparedness. Our partnership and bringing our two businesses together has allowed us to bring some really smart people to the table who have a background in preparedness, sales and entrepreneurship. With that, we’ve really hit the ground running over the last year and built a new Ethos Preparedness website. We’ve made some new hires, and we’re growing the brand together.

Zach: Skyler and I were entrepreneurs when we started our journey, and we love the creative side of things. We love building new things, we love communicating with our audience and really thinking on the creative side. As Redfora the standalone business started to grow, the administrative side and the complexity of that business continued to grow as well. Combining entities and creating Ethos Preparedness allowed us to leverage some of the strengths and skillsets of the organization that Charles had put together. That then allowed a lot more bandwidth for Skyler, I, and our team of creative entrepreneurs, to continue to grow that side of the business. That was another thing that helped us continue to level up. Instead of creating another set of redundant administrative positions in our organization, we were able to leverage the organization that Charles had already worked to build on his side.

A Redfora earthquake bag is laid out with its contents of purified water, matches, googles, flashlight and gloves.
By partnering with Ethos Preparedness allowed Redfora to scale and expand on their business. Redfora

Felix: What did this transition look like for you guys and the business? 

Zach: It’s gone very well. We’ve been able to find the strengths of each side of the organization and leverage those. There’s a lot of things that the Redfora team has brought to the table that now Ethos is able to leverage. There’s also a lot of things on the organizational, operational sides that the Ethos team has brought to the table to make a stronger organization that’s going to set us up for success in the future.

Felix: Do you have any tips or advice for others trying to navigate a similar partnership? What are the main things to address from the outset?

Charles: Have a really firm focus on what the vision of the combined entities is. The vision that we have is to become the leading brand in emergency preparedness. All three of us completely agreed with that, and we’ve been developing a strategy and a vision over the last eight, nine months of working together. It’s put us into a really unique place to do great things in 2021.

Felix: Where did the idea for the initial Redfora product come from, the earthquake bag? 

Skyler: It came from being a potential consumer ourselves. It wasn’t something that I personally had thought a lot about, emergency preparedness. I’m probably the last person to naturally think about it. That changed, just like it does for most of our customers, when you have an emotional experience or hear a story about dealing with an emergency or natural disaster that you can relate to. It really hits home for you.

For me, it was something minor, just feeling a moderately sized earthquake, something that was large enough to feel, but not large enough to do any damage. It really just sparked a conversation among us and our friends around, “That was really wild, right? That was a crazy experience. What would you do had that been a much bigger emergency? Do you have anything prepared? I don’t have anything prepared. I don’t even know what I would have prepared.” 

It came out of that conversation, realizing that we had no idea what we would do in an actual emergency. The further we went into it, we realized there was a lot of information out there, but it’s pretty overwhelming. It was overwhelming to think about what I would do in a scenario that I really hope never happens, but there’s a good chance that it could. 

An emergency kit is the keystone element of having an emergency plan in place, the first place that you start. I really just wanted to buy one, because I didn’t want to do the work to make it myself. Looking at what was out there, it seemed like there were two types of products available. There were either very cheap and chintzy emergency kits that were one-size-fits-all. Being a casual hiker and camper, I didn’t have a lot of confidence in them from a quality standpoint. Or there were really intense doomsday-prepper emergency kit solutions, and that didn’t really strike me as a good fit either.

We realized, “Hey, there’s a real opportunity for smart, thoughtful, well-designed emergency kit options that are customizable in the marketplace.” When you zoom out a second and think about society at large, being a resilient society is important, we’ve learned a lot about that in 2020, but it really requires individuals that have a plan in place. We realized that it was truly just too big of a project for normal people to get done. If we could make that easier for people, if we could make that more approachable, and if we could message it in a way that felt a little bit more normal, we felt strongly that a lot more people would take those basic steps. That’s how we got into customizing emergency kits. 

How to inform your customers without overwhelming them

Felix: You mentioned that the options were overwhelming. How does that inform your position as a new brand in a marketplace with a lot of overwhelming information? How are you making it easier for customers?

Skyler: It’s hard work. It’s much easier to present a booklet of information that you pull from a bunch of places. It’s much more work to boil that down into something that someone can digest in 30 seconds or a minute. At the end of the day, we’re all aspiring e-commerce professionals. We know our job is to appeal to people that have a very short attention span.

 It took time to hone that story, to hone that message, to polish the message that we wanted to put in front of people, but as we did that work, we realized that it was something that people were interested in engaging with. People did want to solve that problem. People did want to have a plan in place, but they needed someone to provide what they needed to do and how to do it in a way that didn’t take a lot of their time and didn’t build their anxiety. In our specific niche, being accessible and being quickly digestible has been one of the major keys to our success in terms of being able to drive revenue and build the company that we wanted to build.

A Redfora earthquake preparedness backpack is backdropped by an end table and plant.
Emergency preparedness education and resources is a key part of Redfora’s business strategy. Redfora

Felix: How did you go about determining what information and education was important for your consumers to know, and what was unnecessary overload? 

Skyler: It’s a combination of two things. It’s taking that project of figuring out what we want to communicate and pushing it through two different lenses and finding the right answer in between. On one side, we are always going to turn to the experts, to true emergency preparedness experts who have devoted their entire lives. There’re a lot of really smart people putting together policy at a high level regarding emergency preparedness as a society, as a country, as a community. We lean really heavily on those experts for what they recommend and suggest will create a truly resilient society across everything.

It’s our job to take that information, which can be dry sometimes, and view it through the lens of how will people actually respond to it? What can actually capture people’s attention and hold it long enough for them to take a very important topic seriously and give it their attention? That is always an iterative process around putting that information in front of people as often as you can and testing that and seeing what actually resonates with people. There’s no shortcut around that, around really doing that testing.

Getting started was a slow process of finding and nurturing our customers one by one, and really getting feedback on an individual level so that we could find out what was resonating with people. And for folks that are just getting started, they know that process well. Other businesses are likely in the middle of that process of testing messaging,putting messaging in front of folks, and figuring out what is able to capture their attention. That process continues to grow. The larger your business grows, the more tools you have to access, the more data you have to access around fine-tuning that message, but it’s a process that never ends. Every month we’re trying to figure out, “Hey, how can we do a better job of messaging this in a way that will allow people to take it seriously and really appeal directly with our mission?”

“For our business and our type of product, combining true information and valuable content was a smart business strategy, and it’s also a responsible stance to take as a company that wants to sell a product.”

Felix: What are the best tactics you’ve found for communicating this information to your customers? What’s the most effective way of educating them? 

Skyler: We are very committed to combining products with knowledge and information. For our business and our type of product, combining true information and valuable content was a smart business strategy, and it’s also a responsible stance to take as a company that wants to sell a product. 

For us, that has taken two main forms. On one side, it’s deeper content. For us, that’s been a series of Redfora guides that are around keystone concepts regarding emergency preparedness. Our guide to creating an emergency plan for your family, our guide to building your own emergency kit. Really committing to giving people the information that they need to put an emergency plan in place, whether they become one of our customers or not. Having that strong content strategy ends up converting a lot of those folks into customers at some part of the funnel. That’s certainly been a core element. We’ve wanted to provide deeper content that’s interactive, easy-to-understand, and solves a keystone problem.

The other section of content that we provide is very snackable, quick to digest and quick to understand. How can we give somebody value to increase their level of personal preparedness if they only have 30 seconds, a minute, or three minutes to give us? Really focusing on how we can add value in the most efficient way possible has been crucial for our e-commerce strategy. That’s a philosophy that goes directly to how we handle our e-commerce business tactically, but it’s also philosophically really important about our entire company.

Charles: At the end of the day, we’re selling peace of mind. We’re providing a lot of knowledge to back the tools that we sell and generate revenue off of, but at the end of the day, getting a family prepared, having someone know that they have what they need in their own house to face any of the challenges based on what geography they live in. Peace of mind is something we speak about a lot, because at the end of the day, that is what we are selling.

“It can be a difficult process, but find a way to quantify what your customers are telling you about their needs, their desires, and what they value.”

Felix: How do you ensure as a business that you’re upholding this principle of selling peace of mind to the customer, rather than just a product? 

Skyler: The key to that is being very, very intentional about that from the beginning of your business and your process. You want to find ways to make sure that that’s front and center for you and your whole team as you’re putting out content or ads or you’re building out your site. Make sure that’s your guiding star, a north star for your design process and your messaging process.

For us, that meant doing a deep dive into our initial reviews and customer interactions and doing a study of what they were referencing most often, what was most important to them. We tried to take something that is incredibly qualitative around how somebody feels about a purchasing process and turn that into something that’s quantitative that we could actually make smart decisions off of. It can be a difficult process, but find a way to quantify what your customers are telling you about their needs, their desires, and what they value.

We did that study early on, and we were very focused on creating customer personas based on the words that came out of our customers’ mouth, not what we hoped they felt about our product. We then took that data and made sure that it was at the forefront of every decision we made moving forward.

Gather data early to avoid assuming your customers needs

Felix: How did you gather this data? Did you evaluate reviews only from customers or did you interview prospective customers as well? 

Skyler: It’s an evolution. It’s something that we’re constantly thinking about and working on. There were two major phases to that that were really important in creating our approach. The first phase of that was the very beginning of the business. We started with Zach and I working on this as a side hustle. We both had full-time, pretty demanding Silicon Valley jobs, and we were working on this project Wednesday nights and Sundays. That was our cadence. That meant very limited tests in the beginning. We were selling just where we lived, which is San Francisco. When people would order, we were not only making their emergency kits by hand, we were also delivering by hand, too. We would show up, and we had questions. We wanted to A, let them know that we were really thankful for their order, but B, we were incredibly curious about, “Why did you order? What were the considerations that you were looking at? Was it something that you’d been thinking about a lot, or made you think about it and sparked that action?”

Every business is different. For some that’s possible to do, for others, it’s not. Whatever your version of that is, I really encourage entrepreneurs to find that. There’s no shortcut to just straight-up talking to your customers about their needs and about what they’re looking for, and being curious and asking questions. For our first 50 orders, we did that exact process. For as many as possible, we were dropping it off when they were there so we could have that conversation with them. It was really anecdotal, and that’s the rule of ecommerce and digital marketing. In the beginning, you’ve got to take educated guesses based on small amounts of data. As you continue and get traction, you have more and more data and can make better choices. But even having a handful of conversations where you’re just curious about the drivers of your customers can crack open some major insights regarding what they’re looking for, and can really inform your messaging and your approach.

The second phase of that was, after we had been in business for a year, we did gather a statistically significant amount of feedback if you combined our reviews, communications, and comments. We had to pull that information from a lot of different places and find ways to mush that together into something that we could really study. But about a year in, we had that data that we could pull from and then level-up our assumptions that we were making.

“It was really anecdotal, and that’s the rule of ecommerce and digital marketing. In the beginning, you’ve got to take educated guesses based on small amounts of data.”

Felix: Were there any assumptions that surprised you after evaluating all that data? 

Skyler: Yeah. Two things that come to mind. This is probably a common mistake that a lot of entrepreneurs make, because we are trying to approach our business in a logical fashion and put together a business that functions logically. But it’s easy to make the mistake that your customers operate based on pure logic. We realized what people were really looking for was peace of mind versus looking for the best hand-crank flashlight, radio, phone charger, or whatever that supply might be. It was an emotional journey that we were tapping into for people. If we could establish trust, they wanted to trust us to tell them what to buy, as long as we were willing to do the hard work upfront to gain their trust there. That was one element. 

The other surprising thing was that a lot of our product ideas have come directly from customers, and have been things that, honestly, we would’ve never thought of. My life is a certain way, I live in a certain place, my family looks like this, I live in this type of house, and we all have those different angles. Being open to listening to our customers cracked open a lot of product ideas that we would’ve never thought of or come across, and we were really grateful that we had customers that were willing to raise their hand and say, “Hey, have you thought about this?”

Zach: To add to that, we use Shopify to figure that out from a tactical standpoint. It’s relatively easy. There’s multiple live chat plugins that you can get for Shopify. We’ve been using Chatra for a little while now. Don’t just have a robot, if possible, have a live person fielding those chats. For the longest time, the first year or two of the business, all those chats went straight to our cell phones if we weren’t able to grab it on our computer. We would try to engage with the actual customer as much as possible, and if appropriate, we would ask them, “Oh, great. How did you hear about us? Why’d you decide to get this done?” It’s after helping them with their question, concern, whatever it was.

Those live chats that we had in the first year or two that we personally took on really helped formulate our understanding of the customers’ pain points. Today, everyone is doing social media advertising, and I would take the same approach. Engage with every single ad and every single comment that you have out there, especially early on. Not that you can’t do it later, but that’s where you’re going to get those little nuggets of wisdom and feedback at scale. It’s not even necessarily from the customer, but from the prospective customer, or the person that you thought was going to be your customer but ended up not. They might leave that comment or might chat with you.

We made sure we had a phone number on our site from the very beginning as well, so that they could call in and have a real conversation. We learned so much from those handful of conversations with people that just literally walked us through exactly what they were thinking and how we could help them. We’ve formulated a lot of our business and strategy around that.

I know some people will be like, “Oh, I want to automate it, I want to send it to an FAQ. Or I’ll send it to a phone tree, or I’ll even outsource the phone.” I would say lean into it, because that’s where you’re going to learn the most about your business early on, so you’re not going to continue to make a mistake over and over without the proper feedback loops. Lean into it and do it early on, because you’re going to make a lot smarter decisions. With Shopify, there’s a lot of really easy ways to do it as well.

A Redfora backpack with emergency supplies on a coat hanger.
Incorporating data collecting and evolving the process helps Redfora to have a better understanding of its customers. Redfora

Felix: This is important because sometimes entrepreneurs can assume they know more about their customers needs than the customers do. When you first started did you have to learn to be flexible when it came to interpreting data? 

Skyler: Zach and I have had different instincts and found a middle ground that has actually served us really well. You can’t really have either of those approaches in any black-and-white fashion.At the end of the day,, as an entrepreneur, you do serve your customer. That is your greatest responsibility, and it’s where you are fitting into society. All of us add value to our community in some sort of way, and if you’re an entrepreneur, your choice is to add value to the rest of humanity by trying to come up with clever solutions to problems that people actually have.

From that perspective, there’s no getting away from following the needs of your customer. But at the same time, there’s a way to think about it that’s slightly different, more toward that Steve Jobs direction, where people don’t always know what they want. That is very true. You’ve decided to go deep down a rabbit hole on one topic, so you should be the expert in terms of what’s possible and how to curate that for people. If people knew exactly how to do that, they wouldn’t necessarily want to pay you to solve those problems.

I think about it as an in-between space where we are the advocate, we are the representative, almost like an attorney. You don’t want an attorney that’s going to do exactly what you tell them to do all the time, because you hope that they have more perspective on what’s possible and what’s important. However you do want to make sure that your attorney understands exactly where you’re coming from, what your needs are, what your perspective is, and the problems that you’re looking to solve. I see our responsibility as seeking to understand 100% where our customer’s coming from, taking some of the granular feedback with a little bit of a grain of salt, because we can take those things and say, “Hey, at the core of it, people are looking for A, B, and C, and that’s the most important.” It’s our job to structure the best possible way to deliver that, which very might well be in a way that they would’ve never imagined.

Felix: After creating the Ethos Preparedness umbrella and joining, what does your process look like for developing and releasing new products? 

Zach: We’re constantly looking at our customers, how we can serve them better, and what are the challenges that they face. Sometimes that’ll come to us from people saying, “Hey, have you guys ever thought about this? I wish your kit had this feature or that feature.” But oftentimes it also comes from looking at the gaps in the marketplace, or looking at ways to expand our footprint outside of our current core customer and the current core products. A lot of the iterations that we get on our current products do come from feedback and ways that we can enhance things. Then we’re also looking at ways to expand, and problems that maybe we didn’t solve initially, but we have the unique position to be able to solve them.

When we first got started a lot of it was about earthquakes, because we were in San Francisco. Over the years, we’ve started to expand well beyond that. Now we sell coast to coast. People are thinking about hurricanes, house fires or wildfires, or they’re just thinking about general home safety. We’ve begun to expand and offer complementary solutions using our knowledge, skills, expertise, and resources. It’s about looking at not just what the customer is asking for, but also looking at where we can leverage our skill sets to fill other gaps in the marketplace.

Prioritizing the lifetime value of your customers

Felix: Have you been able to also capture a market that haven’t had those personal experiences that made them feel this need? How have you done so without fear-mongering or scare tactics? 

Zach: Yeah, it’s easy, if you’re in the middle of a rainstorm, to sell someone an umbrella. That’s easy. Anyone can do that. What’s interesting about the emergency preparedness industry is that it does go through cycles. When Hurricane Harvey happened, that was the only thing that was on all the major news stations for a month. There were pretty horrific things that happened there, a lot of communities that were greatly impacted by it, and emergency preparedness was a very hot topic at that time. We also saw the same thing at the beginning of COVID-19 and the current pandemic, where everyone was thinking about masks and things like that. Those are the areas where a lot of people will jump into the market or will start to offer solutions in the marketplace.

We do see our sales go up during those times, but when we started our business, we knew we didn’t want to be fear-mongering. You can scare people, and that’s a really easy shortcut that you can take. You’ll get sales by doing that, but that’s a very short-sighted way of growing a business. When we started looking at it, we saw a lot of people in the preparedness or survival space that were doing that, and we very intentionally wanted to avoid anything that would look like that. We had a 10-year vision of what this company could look like, and we wanted to be taking the average person, no matter where they live, and present them with education and content to become aware of the potential risks in their area. We wanted to do it from a very practical standpoint, not fear-mongering.

However, if you live in California, you should be aware of the risks that you have with an earthquake. That just scientifically may happen. It could happen tomorrow, it could happen in 20 years, but regardless, you have to have a basic game plan in place. If you live along the Gulf Coast, making sure that you have the basics in place for hurricane preparedness. If you live in the Midwest, there’s tornadoes, there’s all these different things.

If you’re taking the right approach, you can get the average person that doesn’t typically think about emergency food storage for five months or building a bunker in their backyard. These are just normal parents and people that are out there, and you can get them to think about it when they wouldn’t have before. It’s our job to get them to say, “Okay, maybe now’s the time for us to take a few steps in that direction.” And if you nurture them the right way, it doesn’t have to be, “Hey, buy a bag right away.” It might be, “Hey, here’s a quick checklist, and this is going to help you on getting the journey started.” When the time is right, you can get that customer to turn into an actual paying customer at some point.

We decided to take this practical preparedness approach and not a doomsday approach, because people that normally wouldn’t have gotten into this space or thought about preparedness have now been getting into it. It’s been very approachable. That peace of mind that we’re offering has resonated with a lot of people from coast to coast. We definitely do see upticks when there are things that are directly impacting people, but our mission has been that we don’t want to have to bank on that to happen for our business. How do we engage with people 365 days out of the year, not just when it’s on the front page of every news outlet?

Felix: I imagine that these natural disasters can also bring in competitors flooding the market. How do you make sure you stand out in that kind of environment? 

Zach: One of the big things around that is really having the long-term approach. Knowing that when people come into this space, they’re like, “Oh, this is a goldmine,” because everyone’s thinking about it. But those times come and go over a short period of time, and if you’re not planning for the long term, people aren’t going to be there down the road. That’s one part of it.

The other part concerns that investment that we make in the customer experience, the reputation that you are building, and making the right partnerships. Those are the things that are going to give you longevity. Every review that comes into our website, we respond back to. We try to build that customer relationship so that if you have one interaction with us, it’s not going to be your last interaction with us.

Hopefully, you buy an emergency kit and you don’t actually have an emergency where you have to use it and buy another one. Hopefully, we can give you an awesome customer experience, and you’re now going to look to us as your provider for anything emergency-related. The folks who are trying to get the fly-by-night, one-mask sale during a pandemic, aren’t going to have the benefit of the lifetime value of a customer.

We look at every customer as a lifelong customer, not just a one-time transaction. That’s why our reputation, our reviews, and the investment that we make in customer service is so important. We know that one customer is going to turn into another customer, or they’re going to tell a friend, or they’re going to buy it for a gift for someone else. That’s been a big differentiator for us, versus anyone who’s just coming into the industry and trying to make a quick buck.

Felix: What are some key lessons you’ve learned as you’ve scaled as a business and been able to hire more and more?

Zach: Skyler and I started this business as a side hustle from our day-to-day jobs, because we’re really passionate about entrepreneurship but we both had full-time jobs at the time. We did everything on our own. To get started, we worked on Wednesday nights and Sunday afternoons. That was our only dedicated time to work on the business. When we were in that phase, we were delivering products ourselves and building our first Shopify site.

Very quickly, as demand came in, we realized, “What are our core competencies? What are we actually really good at? What is a really important part of the business, but maybe is not our core competency?” The first hire that we brought in was our customer success manager, and their job was interacting with every single customer that came in, making sure that our orders were getting fulfilled, making sure everything was going smoothly.

As we continued to scale the business, we ran into a few times where Skyler and I became bottlenecks. Either we weren’t true experts in it, or we just didn’t have enough time in the day. We were very scrappy in the beginning and worked long hours and all that. We realized it was more impactful to either outsource certain things, whether that was graphic design, email content, or customer service. When it was no longer a great move to continue to outsource it, and it was strategically important, we would bring those people in-house.

That was our evolution. Charles has built a larger organization now with everything, so that is a process that continues to evolve. That’s been our philosophy getting it up to the first five years of the business.

“As we look at the future of this business and what we really want to accomplish in achieving our mission and goals, having the right people in the right seats is huge.”

Charles: Zach, you said that really well. What I loved about what they had built was their ability to stay lean and stay very focused on their mission. That really meshed well with what we were doing on our side of the business and upon the merger as well.

As we look at the future of this business and what we really want to accomplish in achieving our mission and goals, having the right people in the right seats is huge. We’re always identifying some of those bottlenecks that Zach and Skyler saw at the beginning, and we fill those with outsourced partners where necessary, whether it’s graphic design or content creation. Anything that’s going to allow us to keep focusing on our mission, we do look for potential outsourcing. When it becomes something that’s a daily need, then we look at that as a full-time hire.

Maintaining core values as you scale your company

Felix: As a business that’s just starting out, how do you become self-aware enough to identify those areas that are lacking in-house and build a strategy to address them?

Skyler: Part of it is that we were lucky to have two founders, which is a lot easier than starting something on your own in some ways, and then harder in a lot of other ways, too. For us, that was really valuable, because we had worked together before, we had a relationship and some trust with one another, and could be honest about each others’ skill sets, which can be tricky and difficult to do. Being able to do that and do that well was really important for us really early on. We’d had some shared experiences where we really understood the value of feedback and were willing to accept it. Not only to accept it, but to really seek it out, and be proactive about seeking feedback from each other to make sure that we were leading with our best stuff.

Just have that attitude of, “my goal isn’t to be right. It’s to get it right, however that happens.” Whether you’re in a situation like us, where there’s two founders that have a relationship before that, had worked on projects before. Or even if you’re in a silo, but you’ve worked with people in the past, you’re working with people currently, or you’re working with freelancers. Whatever it is, the key is just being proactive about asking for feedback regularly and consistently and keeping an open mind about that.

A Redfora earthquake bag rests against a bed.
Constantly seeking feedback and being open to accepting suggestions keeps the Redfora team focused on core values while scaling. Redfora

Zach: Ego’s the one thing that’s probably going to slow you down more than anything else. You’re an entrepreneur who wants to be the guy that’s busy 24/7, or is taking on every aspect of the business. There’s just no way. That mentality is not going to get you that far, so you need to be able to rely on other people and realize that you’re not going to be the smartest guy on every single topic.

Know your area that you’re going to be like, “Hey, this is me, I got this,” and those other areas that, “Yeah, I’m not going to be a good bookkeeper, and I need to outsource that. Or I’m not going to write the best ad copy or pretend to know what I’m doing on Photoshop to create the best ad creative.” There’s other people out there that are going to do a better job. I can provide insight to that and give my opinion on it, but you’re only going to go so far alone. You have to be responsible with how much money your company’s bringing in and you have to do it appropriately, so start lean. But you’re only going to go so far alone.

Felix: As you’ve scaled and you’re trying to keep that mandate company wide, how do you make sure that awareness persists?

Charles: We have a really distinct set of core values within our business. Having that feedback-driven culture is incredibly important. We like to say that we challenge each other directly and we care about each other personally. When you have that level of respect and trust amongst each other, you’re willing to provide that feedback amongst each other. That provides that atmosphere and that arena of not having a big ego and knowing that you can take a lot of swings, and people are going to provide feedback on those swings, whether it’s critical feedback or whether it’s patting you on the back saying you did a great job.

That’s one thing that our team does incredibly well, and that Zach and Skyler did that incredibly well as they built their business into a team, and now have merged into a new team. Their ability to be open to feedback jumping into a larger organizational structure has been absolutely remarkable, and it’s been a great asset to the integration of the two businesses. Without that, we would’ve had a lot of struggles during this first year operating together.

Felix: Let’s talk about the website. For each of you, what is your favorite part of the website? 

Skyler: For me, it goes back to what we were talking about earlier. Our mission and the value that we’ve wanted to provide has been to allow people to customize their product. That requires a lot of work on the front end in terms of our website, it requires a lot of our work on the back end in terms of the website, and it requires a lot of work on the back-back end in terms of fulfillment and operation. That was a hard challenge to overcome, and I’m glad that we’ve already overcome it and we can talk about it in the past tense. That’s allowed us to give a customer experience on the front end to allow people to really choose an option that makes the most sense for them without overwhelming them.

That’s something I’m the most proud of in terms of the site, and the experience that we’ve been able to navigate and figure out specifically with our product. That’s always a tricky challenge with any product, but with our product in particular, it’s something that’s really important for pushing forward that mission of helping regular people get prepared.

Zach: Yeah, it’s the customization. When we first started, our initial website was earthquakebag.com, when we only had a standalone product. We had an off-the-shelf theme that we worked to customize, and used some basic plugins or different variant options to try to create a somewhat customized experience. As we realized that was something that we wanted to really lean into, we leveraged some custom development work when we launched redfora.com. That was our parent company brand that housed the earthquake bag within it, and we leveraged some Shopify developers to create a more customized experience as you’re going through your purchase process. That’s something that continues to pay dividends for us and provide a great product and great experience for our customers.

“It’s our job as entrepreneurs to navigate the 60 different ways we could solve a problem for somebody, but boil that down into two or three easy, clear decision points to walk the customer through.”

Felix: How do you balance this desire to provide a customizable experience with the need to avoid overwhelming them to the point of potential choice paralysis? 

Skyler: Right. Our sales backgrounds really helped here. When you’re in sales, your job is to take a complex set of possible outcomes and communicate it in a very easy-to-understand way for a customer, while advocating for what you believe to be the best option for them. We got into this business because we did want to take that experience and that toolkit that we developed from working in sales at various parts of our careers and scale it. That’s what e-commerce allows you to do.

It’s very similar. It’s our job as entrepreneurs to navigate the 60 different ways that we could potentially solve a problem for somebody, but boil that down into two or three very easy, clear decision points that we can walk the customer through. Even though, on the back side, there are a million different ways it could go, we really only need to present them with a very short list of questions to be able to determine what the right option is for them.

That’s the key to avoid that sense of being overwhelming. It’s doing the work upfront. Think about how you can be as efficient as possible in asking questions that are truly customer-facing to figure out where they should be. Then how do you translate those decision points into the cleanest user experience possible? A lot of that comes down to the use of visual hierarchy. Design plays a really big part in it, as well as really tight copy, which all comes out of just iterating and testing.

Zach: From a data side, there’s an interesting balance, because we’ve experimented a lot. We had to find that happy medium of what level of customization is going to increase conversion rate, because we’re solving legitimate pain points for people, and what’s the amount of customization that’s going to decrease conversion rate because of that analysis paralysis? We did a good amount of A/B testing with different versions of the site when we first got started. We also used tools like Hotjar and things like that on the site that help you do heat-mapping to get a better sense of what consumers are doing on the page.

That was pretty helpful early on to understand what that happy medium is. You can definitely offer too many options, and all of a sudden, no one’s buying from you because it’s a homework project or research project just to make a purchase. We’ve tried to work really hard to strike that balance and cut away any unnecessary decision-making to make it an easy purchase, but one that you feel extremely confident and glad that you made.

Felix: What has been the biggest lesson you’ve learned this year, personal or as a business, that will lead to changes moving forward?

Charles: That’s a loaded question, given the nature of 2020 and the merger of our two businesses and partnering together. For me, the greatest lesson that has come from everything that’s happened over the last year is that your team and the resilience of your team is number one. Economies have ups and downs. There’s going to be good years, there’s going to be bad years, there’s going to be challenges. We’ve seen that in every way, shape, and form in this calendar year. Our team sticking together, focusing on the mission, focusing on what matters, focusing on putting the right people in the right seats, and really just maintaining the course and staying resilient has been a huge lesson for me, and I think everyone on our team would agree with that.



Source link

Métiers de la communication et marketing : liste 2021

Métiers de la communication et marketing : liste 2021


Vous souhaitez travailler dans un des métiers de la communication et du marketing ? Très bonne idée, ces domaines font partie des métiers d’avenir amenés à se développer considérablement dans les années qui viennent.

Mais, comme beaucoup de secteurs, la communication et le marketing ont beaucoup évolué ces dernières années avec l’explosion du marketing digital et des réseaux sociaux. De nouveaux métiers ont fait leur apparition – comme UX writer – alors que d’autres changent pour s’adapter – nous y reviendrons.

Pour vous aider à faire les bons choix, voici un aperçu des 20 métiers de la communication et du marketing. Nous aborderons des questions comme : quels sont les nouveaux métiers de la communication ? Et les métiers de la communication qui recrutent ? Quelles études de communication ? Et pourquoi faire des études marketing ?

Nous nous intéressons également à la différence entre un travail dans la communication en entreprise et en agence ainsi qu’aux fourchettes de salaire marketing digital et salaire communication. Vous aurez ainsi toutes les cartes en main pour réfléchir à votre avenir ! 


Don’t wait for someone else to do it. Hire yourself and start calling the shots.


Get Started Free

Quelles études de communication et études marketing privilégier ?

études de communication

Pour trouver un travail dans la communication, il vous faudra vous former. Il existe de nombreuses possibilités d’études communication et marketing pour exercer dans ce domaine. Parmi celles-ci :

  • Les IUT et Universités pour préparer un BUT ou une licence en communication, généraliste ou plus spécifique.
  • Les écoles spécialisées comme le CELSA, l’ISCOM, Sup de Com ou encore l’EFAP. Certaines délivrent des diplômes de type BTS alors que d’autres peuvent vous permettre d’obtenir un Master.
  • Les écoles de commerce et les IEP. Sciences Po par exemple propose un Master Communication, Médias et Industries Créatives.

En fonction du poste visé, un niveau bac +5 peut être requis par les recruteurs, surtout s’il y a une dimension stratégique. Mais si vous voulez travailler sur un poste très opérationnel, ce n’est pas forcément le cas et un bac +2 peut être suffisant.

Si vous visez un métier de la communication dans le cadre d’une reconversion professionnelle, sachez qu’il existe également des organismes de formation spécialisés comme Live Mentor par exemple.

Mais, avant de vous lancer dans un parcours de formation, il est conseillé d’avoir une idée du métier que vous voulez exercer. Cela vous aidera à mieux orienter vos choix. Passons tout de suite en revue les métiers de la communication et du marketing.

Les 20 métiers de la communication et du marketing

Les différents métiers de la communication et du marketing peuvent être classés en 5 grandes catégories : les métiers de la communication classiques et historiques, les métiers du marketing digital, les métiers de la communication digitale et du contenu, les métiers de la publicité et les métiers marketing en entrepreneur. 

Les métiers de la communication et du marketing classiques et historiques

métiers de la communication

1. Chargé(e) de / Responsable communication corporate

Premier métier de la communication : la communication corporate (aussi appelée communication institutionnelle) en entreprise. Son rôle est de développer des stratégies de communication pour développer la notoriété de l’entreprise et protéger sa réputation. Un métier souvent très varié, idéal pour mettre un pied dans le milieu !

2. Chargé(e) de / Responsable communication RH

Autre métier de la communication classique : la communication RH. Il s’agit d’accompagner les Ressources Humaines dans la mise en œuvre de leurs projets, souvent autour du bien-être au travail et de la formation des collaborateurs. Autre enjeu de ce métier : la marque employeur et attirer les meilleurs talents.

3. Chargé(e) de / Responsable communication Interne

La communication interne est en lien avec la communication RH, mais un Chargé(e) de communication interne a un rôle plus large, travaillant sur tous les aspects de la communication interne. Il intervient sur des sujets comme l’accompagnement du changement par exemple. Il est également responsable des outils de communication interne (magazine, Intranet, réseau social d’entreprise, etc.).

4. Chargé(e) de / Responsable communication événementielle

Autre métier de la communication incontournable : l’événementiel et l’organisation d’événements qui peuvent être externes (conférences, Congrès, etc.) ou internes (séminaires, soirée de Noël, etc.). S’il n’y a plus d’événements depuis un moment avec la pandémie de Covid-19, ceux-ci se réinventent avec de nouveaux formats digitaux et nécessitent donc de nouvelles compétences digitales. L’événementiel inclut souvent les relations publiques (ou relations publics) qui couvrent les relations avec toutes les parties prenantes de l’entreprise : clients, usagers, fournisseurs, associations locales, etc. 

5. Consultant(e) relations presse

Dernier métier de la communication immuable, les relations presse / relations médias. L’objectif est de booster la visibilité de l’entreprise dans les médias, en développant et en entretenant de bonnes relations avec les journalistes. Des compétences rédactionnelles sont impératives pour la rédaction des communiqués de presse et des dossiers de presse.

6. Chef(fe) de produit / Chargé(e) de / Responsable marketing opérationnel

Le marketing a quant à lui un métier de référence :  chef de produit. Certaines entreprises préfèrent le titre de Chargé(e) de ou Responsable Marketing. La mission : veiller au marketing d’une marque ou d’une gamme de produits, et notamment au marketing opérationnel. Cela passe par les 4 P : prix, promotion, place (distribution) et promotion. Cela inclut aussi des aspects comme le packaging.

A savoir : les 6 métiers de la communication et du marketing ci-dessus sont la plupart du temps exercés en entreprise ou en agence (notamment les relations presse). Plus l’entreprise est petite et plus il faut être polyvalent. Dans les start-ups, un chargé(e) de marketing et communication exerce souvent les 6 métiers ci-dessus à la fois. Dans les grandes entreprises, les métiers sont plus spécialisés. 

De plus, ces métiers de la communication dit traditionnels sont en pleine mutation digitale. Si vous choisissez l’un de ses métiers, vous devez apprendre à digitaliser vos pratiques. Par exemple, le consultant presse doit trouver de nouvelles idées de contenu pour susciter l’intérêt des journalistes (infographies, vidéos, etc.) et s’adapter au nouveau format presse (blog, conférence de presse en ligne,etc.). Avec la crise sanitaire, l’événementiel s’est aussi de plus en plus digitalisé comme évoqué ci-dessus. Les salons sont en train d’être repensés en expérience 100% digital. Ce qui nécessite une grosse capacité d’adaptation, mais aussi l’opportunité unique de faire travailler votre imagination pour inventer l’événementiel de demain ! 

Les métiers du marketing digital

métiers marketing digital

La digitalisation de notre société a fait apparaître de nouveaux métiers, qui sont devenus indispensables pour réussir dans un environnement digital. Pour choisir votre voie, il faut savoir que le marketing digital se sépare en 2 catégories de nouveaux métiers : les métiers dits généralistes, qui permettent de toucher à plusieurs ficelles du marketing digital avec un rôle de responsable digital, ou bien les métiers qui nécessitent une expertise pointue, comme par exemple les experts SEO ou publicité. A vous de faire votre choix de la gestion de projet global ou de la spécialisation ! 

7. Responsable digital / Chargé(e) de / Chef de Projet Marketing Digital

Premier métier marketing digital : chargé(e) de / chef de projet marketing digital. Ce poste assez généraliste peut toucher tout ce qui a trait à la présence en ligne : site web, applications mobiles, SEO, CRM, etc. C’est souvent un rôle de gestion de projet et de coordination, en étroite collaboration avec tous les intervenants (agences, freelances, ESN, etc.).

8. Chargé(e) de / Chef de Projet E-commerce

Le marketing digital a aussi conduit à l’essor du e-commerce, qui est devenu un métier à part entière. L’enjeu : avoir un site marchand performant, qui convertit et réalise des ventes. Un chef de projet e-commerce connaît sur le bout des doigts les solutions e-commerce comme Shopify par exemple et maîtrise tous les aspects techniques.

9. Responsable Acquisition / Growth hacker 

L’acquisition client via les canaux digitaux est aussi un métier de plus en plus important, qui peut prendre différents noms. Le terme growth hacking est devenu très populaire et comme son nom l’indique, il s’agit de développer des stratégies au service de la croissance. Ces métiers nécessitent la maîtrise des rouages de la génération de leads : marketing automation, séquences d’emailings, etc. 

10. Spécialiste SEO / SEA / SEM

Autre métier marketing digital très précis : tout ce qui est en relation avec le SEO, le SEA, le SEM, les moteurs de recherche, le référencement et la publicité en ligne (comme la publicité Facebook). Ces compétences sont très recherchées tant émerger sur Google et les réseaux sociaux est aujourd’hui crucial pour être visible et identifié. Cela fait partie des métiers de la communication qui recrutent beaucoup, même s’ils demandent un haut niveau d’expertise.

11. UX Designer / UX Writer

UX designer / UX writer est un métier marketing assez nouveau, qui s’intéresse à l’expérience utilisateur (UX) sur une interface digitale (un site web ou une application mobile par exemple). Le UX designer ou UX writer travaille surtout sur les petits détails (boutons, call-to-actions, animations, etc.) qui peuvent enrichir l’expérience utilisateur.

A savoir : pour exercer les métiers ci-dessus, vous pouvez travailler en entreprise ou en agence, mais aussi devenir freelance. Il peut néanmoins être difficile de se lancer en freelance sans expérience professionnelle préalable. Une première expérience peut vous permettre d’acquérir les bases du métier et d’être plus crédible auprès de vos futurs clients.

Les métiers communication digitale et content marketing

métiers communication digitale

De plus en plus d’entreprises et de marques optent pour des stratégies de marketing de contenu, produisant du contenu utile, engageant, intéressant, informatif ou encore drôle pour séduire leur cible et développer une communauté. De nombreux métiers du marketing gravitent ainsi autour du contenu.

12. Content Manager / Responsable Editorial

Premier métier marketing de contenu : celui de Content Manager parfois aussi appelé Responsable Editorial. Ce métier consiste à gérer les contenus d’une marque ou d’une entreprise, en définissant la stratégie, en supervisant la production des divers contenus (par exemple en lien avec des freelances) et en mesurant les résultats obtenus.

13. Rédacteur / copywriter

Un autre métier phare autour du contenu est celui de rédacteur, copywriter ou concepteur-rédacteur. Ce métier consiste à écrire pour des supports variés, en trouvant les bons mots pour convaincre ! Au menu : articles de blog, emailings, livres blancs, brochures, guides ou encore fiches produits !   

14. Social Media Manager / Community Manager / Customer Success Manager

Le social media manager ou community manager a une spécialité : les réseaux sociaux. Il gère l’image d’une marque ou d’une entreprise sur les réseaux sociaux et publie régulièrement des contenus (posts, photos, vidéos, etc.) à partir d’un calendrier éditorial. Son objectif : créer et fédérer une communauté fidèle. Pour perdurer dans le métier, mieux vaut viser de grandes entreprises BtoC qui ont des besoins en community management important. Il faut également avoir de bonnes bases en marketing digital au sens large pour pouvoir évoluer et passer à un poste de responsable digital. Le service client en ligne, avec des postes comme Customer Success Manager, peut parfois être apparenté au community management avec la réponse aux réclamations et questions clients. 

15. Chargé(e) de relations influenceurs / chargé(e) de projet marketing d’influence

Les réseaux sociaux ont également fait émerger de nouveaux métiers communication digitale autour des relations influenceurs, et en particulier des partenariats Instagram. Les influenceurs jouent aujourd’hui un rôle croissant dans le parcours d’achat, notamment des marques lifestyle. Bien travailler avec ces partenaires est un enjeu crucial.

A savoir : les métiers autour du contenu comptent beaucoup de freelances et d’agences spécialisées (qui font elles-mêmes appel à des freelances). Les entreprises d’une certaine taille tendent à internaliser certaines de ces compétences.

Les métiers de la publicité

métiers publicité

Si le marketing et la communication ont bien évolué, la publicité, notamment télévisée, reste un pilier fondamental pour les marques grand public. Les métiers de la publicité s’exercent avant tout en agence de communication. En effet, les annonceurs font systématiquement appel à des agences pour concevoir leurs campagnes de publicité.

16. Chef(fe) de publicité 

Le chef de publicité a pour mission de créer et de déployer des campagnes de publicité, en accord avec les objectifs définis. Le chef de pub fait le lien entre l’annonceur et les équipes créatives de l’agence s’assurant notamment de la tenue des délais et du respect du budget.

17. Planneur / Planneuse stratégique

Le métier de planneur stratégique est assez méconnu, pourtant c’est un rôle essentiel en agence de communication. Comme son nom l’indique, ce métier a une dimension stratégique. Il s’agit de repérer les tendances, les évolutions de la société et les aspirations profondes pour nourrir la réflexion stratégique autour des campagnes de publicité.

18. Directeur / Directrice Artistique

Le Directeur ou la Directrice Artistique – ou DA – est avant tout un créatif, avec une sensibilité artistique. Il ou elle supervise l’ensemble des aspects visuels pilotant les différents métiers qui participent à la création d’une campagne de pub : graphistes, illustrateurs, réalisateurs, motion design, etc. 

Les métiers du marketing en entrepreneur

métiers de la communication qui recrutent

Il existe une autre manière de travailler dans le marketing et la communication qu’en entreprise, en agence ou en freelance : en tant qu’entrepreneur dans le marketing digital ou le e-commerce !

19. Entrepreneur en marketing digital

De plus en plus de personnes décident de se lancer dans le marketing digital en tant qu’entrepreneur avec des activités comme infopreneur, influenceur ou encore membre affilié d’un programme d’affiliation. Quelle est la différence entre être entrepreneur et être freelance à son compte ? Un freelance vend son temps, et son revenu est donc limité par son temps de travail possible. Un entrepreneur vend un produit, comme une formation par exemple, et il peut en vendre un nombre illimité !

20. Entrepreneur en e-commerce

Si vous voulez réellement vous lancer dans l’entrepreneuriat, l’une des plus grandes opportunités est le e-commerce qui connaît une croissance fulgurante. Il est aujourd’hui très facile d’ouvrir une boutique en ligne et de vendre des produits dans le monde entier, en e-commerce classique ou encore en dropshipping pour minimiser les risques.

Salaire communication et salaire marketing digital 

En France, le salaire moyen pour un poste de Chargé(e) de communication est d’environ 30 000€ brut par an selon Indeed. Pour un débutant ou un junior, le salaire moyen est plus proche de 20 000€ brut par an. Dans le marketing digital, les salaires tendent à être un peu plus élevés, et le salaire moyen tourne autour d’environ 38 000€ brut en moyenne et 23 000€ brut pour un débutant. 

Ces chiffres sont à prendre avec des pincettes tant ils peuvent varier en fonction de votre niveau de formation, du type d’emploi (agence ou entreprise) ou encore du secteur d’activité.

En tant que freelance ou entrepreneur, vous avez la possibilité d’atteindre des niveaux de revenus plus élevés, à condition de vous donner les moyens de réussir.

Métiers de la communication et du marketing : 20 métiers qui recrutent

  1. Chargé(e) de / Responsable communication corporate
  2. Chargé(e) de / Responsable communication RH
  3. Chargé(e) de / Responsable communication Interne
  4. Chargé(e) de / Responsable communication événementielle
  5. Consultant(e) relations presse
  6. Chef(fe) de produit / Chargé(e) de / Responsable Marketing opérationnel
  7. Chargé(e) de / Chef de Projet Marketing Digital
  8. Chargé(e) de / Chef de Projet E-commerce
  9. Responsible Acquisition / Growth hacker 
  10. Spécialiste SEO / Search
  11. UX Designer / UX Writer
  12. Content Manager / Responsable Editorial
  13. Rédacteur / copywriter
  14. Social Media Manager / Community Manager
  15. Chargé(e) de relations influenceurs / chargé(e) de projet marketing d’influence
  16. Chef(fe) de publicité 
  17. Planneur / Planneuse stratégique
  18. Directeur / Directrice Artistique
  19. Entrepreneur en marketing digital
  20. Entrepreneur en e-commerce

Voilà, vous savez tout sur les études marketing, les métiers de la communication qui recrutent et les fourchettes de salaire communication et marketing ! Nous espérons que cet article vous aura aidé à réfléchir à vos envies et possibilités !

Vous souhaitez en savoir plus ?



Source link

How to Create a Website From Scratch (2021 Playbook)

How to Create a Website From Scratch (2021 Playbook)


Building a website is the fastest way to accelerate your business. 

It’s the best way to develop your brand, find new customers, and make more sales. If you’re a business owner in 2021, you need a business website to do the work for you.

Your business website builds on itself. It automates and sells. It connects with customers and promotes deals.

Your website searches the world for people and opportunities 24/7. Brand awareness, lead generation, customer retention, loyalty, sales, and a digital home to call yours—it all starts with building a website. 

Good news: creating a new website for your business is easier than you think. You know how to use a computer, and you have access to the internet, which means you can create and launch your website for a low cost. 

This tutorial will walk you step by step through how to build a website, and show you some best-in-class business website examples you can lean on for inspiration. 

How to build a website, step by step

Follow these steps to help you build and launch your website today:

  1. Decide on the goal of your website
  2. Choose a website builder
  3. Choose a web host
  4. Pick a custom domain name
  5. Decide on a layout
  6. Add relevant pages
  7. Connect a payment system
  8. Add business tools
  9. Preview, test, and publish your website

1. Decide on the goal of your website

Before you start creating your own website, it’s important to understand your goals. Goals give you a long-term vision and help you manage your time and resources so you can create the best possible website. 

Set specific goals for your business website, such as:

  • Selling physical or digital products
  • Selling services
  • Giving visitors a place to learn more information about your company
  • Expressing your brand identity 
  • Sharing updates and announcements 
  • Highlighting customer reviews
  • Turning website visitors into leads
  • Growing your online presence

It’s OK to have more than one goal for your business website. Just remember to create a strategy for achieving each one. 

For example, say your goal is to sell physical products—how will your website do that? Will you organize your store so it’s easy for visitors to explore your collections? Are you thinking of offering first-time buyer discounts to encourage sales? What payment gateways will you use?

The more detailed your goals are, the easier you can plan for them and achieve success with your business website.

2. Choose a website builder

The fastest way to create a business website is with a website builder. An easy-to-use website maker can get you up and running fast, with little effort or coding skills. New business owners benefit from these tools because they can customize their website easily. 

The best website builder software will:

  • Provide templates to speed up your website creation
  • Let you customize templates
  • Save you time and money versus hiring a web designer or web developer
  • Offer a library of stock images and videos
  • Have a drag-and-drop design tool to make changes easily
  • Make it easy to optimize your website for search engines

Sometimes you may need more customization options for your website. A good website building tool will also give you access to the HTML or CSS files. This way, you can edit the code and take full control of your website if needed.

Whether you’re starting an online store, selling services, or blogging, you can use Shopify’s website builder to build your website fast. When you build a website on Shopify, you can access beautiful, mobile-responsive themes, 24/7 live support, and free SSL certifications, and can accept payments directly on your website (no third parties required). It’s also a full content management system (CMS), so you can organize and manage your digital content.

Plans start at $29 per month. If you want to try Shopify before committing to a paid plan, you can start with a 14-day trial.

3. Choose a web host

Every website you’ve ever visited is hosted on a server. Web hosting is the act of making space on a server for your website, usually offered by a provider. Web hosting makes the files on your website (images, code, audio, etc.) visible on the internet. 

Choosing a hosting provider can be challenging. Web hosting services offer different amounts of monthly data transfers, email accounts, storage, and other services. How you pay can differ from provider to provider too (for example, monthly payments versus yearly payments). So taking the time to know exactly what you need from a web host is essential for your website’s success.

Look for web host providers that offer the following: 

  • Unlimited bandwidth, so you’re never charged for more website traffic as you grow.
  • Level 1 PCI compliance,to keep customer data safe and secure. 
  • Hassle-free set up,to create your website in minutes and be able to upgrade features instantly. 
  • Fast servers,so customers can load your website quickly, no matter where they are. 
  • Unlimited email forwarding,to save time and help your business look professional.
  • Your own domain,so you can create and register a domain name for your website quickly. 

Shopify offers quick, reliable, and unmetered web hosting for small businesses around the world, no matter what plan you choose. Shopify also provides a free domain for new websites until you’re ready to create a custom one. Learn more about Shopify’s website hosting plan.

4. Pick a custom domain name

A domain name is like a digital address where people find you online. It gives your business credibility and helps you rank higher in search for industry-related keywords. You can customize a domain name so it’s easier for customers to remember you and find your business later on. 

Some businesses, like Biko, an online fashion retailer, get creative with their domain names. The brand uses the domain ilovebiko.com. It’s relatable yet clear and puts customers in the right mindset once they arrive.

ilikebiko.com

When choosing a domain name, be sure to:

  • Keep it short, brandable, and memorable
  • Avoid hyphens and numbers
  • Try to secure a top-level domain, like .com
  • Check for other TLDs, like a specified country or .shop
  • Include search engine optimization (SEO) keywords, if possible
  • Use a domain name generator for inspiration

5. Decide on a layout

Now that you’ve got a domain name and web hosting set up, it’s time to choose your site’s layout. Your website builder will likely offer themes, or templates, you can install in your store. Use these templates as the starting point to design your website.

Themes are typically broken down into categories. Some may be best for large product catalogs. Others are made for service businesses and certain industries, like restaurants or health and beauty.

The Shopify theme store hosts over 70 paid and free themes, each with its own styles and features. You can choose from themes created by world-renowned designers, including Happy Cog, Clearleft, and Pixel Union. Every high-quality theme is customizable and user-friendly and allows you to preview your storefront as you make changes to it.

Shopify themes

Consider the following points when picking the perfect theme:

  • Themes come with multiple styles. Look for one that has the design aesthetic you want.
  • All themes come with built-in features. Consider which you need based on your website’s goals. For example, if making products easy to find is your goal, look for a theme with an auto-fill search bar. If you want to highlight awards and accolades, consider a theme that has a media section.
  • Don’t choose themes based on colors or fonts. You can customize these details later. 
  • Test different themes before committing to them. You’re never stuck with a theme. If you decide you don’t like a theme’s design, you can install a new one without recreating all your webpages.

If you need help designing your store or need more customization, you can always hire a design expert. We suggest hiring a Shopify Expert to help make your store a huge success.

Free Reading List: Online Store Design Tips

Your online store’s appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.

6. Add relevant pages

A relevant page on your website means different things depending on your business type. If you’re running an ecommerce site, product pages and collection pages are necessary. If you’re a restaurant, you’ll want a page for your menu and specials. Freelancers will likely add a portfolio page to showcase their work.

But your business website needs to do more than promote your business. It needs to build trust with visitors and help them understand your business. 

Standard pages you want to include on your website are:

  • Homepage. This is the entrance to your website. It’ll communicate who you are and what you provide. Use the homepage to make a good impression on visitors and guide them toward actions on your site.
  • Product or service pages. Create pages that explain your offerings and make shoppers buy. You’ll want to create separate web pages for each product or service you provide. 
  • Contact page. This gives shoppers a way to get in touch if they have questions. You can include different ways to get support or direct people to an FAQ. Or create a contact form where people fill out their information and send a message to your support team.
  • FAQ page. Here you can answer common questions people have about your business. It’s a great way to encourage self-service and free up customer support teams.
  • About page. Build a page that tells your story and explains your business model. An About page helps connect with visitors and builds trust between them and your business. 
  • Policy pages. No matter what business model you have, there are certain legal policies you’ll need to follow. For example, you’ll need a return policy and a shipping policy. 

You don’t have to stop there. Aim to create any pages that build trust with customers and show your offering in the best light. 

7. Connect a payment system

The ultimate goal of building a website from scratch is to make sales. You want to make it easy for visitors to buy through your website. A seamless payment system is not negotiable. 

Shopify lets business owners accept credit cards and other popular payment methods easily. You can offer express pay options like Shop Pay, G Pay, or PayPal, or let customers pay over time with Afterpay

Culture Kings payment options
Culture Kings offers multiple payment options on its checkout page

When you set up Shopify Payments, you don’t have to deal with third-party activations. You’ll just need to enter your employer identification number and banking information to start selling online fast. Shopify Payments comes with any Shopify plan. 

8. Add business tools

As a small business owner, you’re used to doing things on your own. But sometimes, you could use a little extra help. Your business website can easily be turned into a digital salesperson. 

In addition to the visual assets and features from your template, Shopify offers over 3,200 add-ons and plugins to simplify managing certain parts of your online business. In the Shopify App Store, you can find free Shopify apps to help:

  • Build an email list
  • Find trending products to sell online
  • Run Facebook ads
  • Create lead generation pop-ups
  • Offer live chat support
  • Create loyalty programs
  • Integrate with online selling sites

Shopify App Store

These business tools can unlock new opportunities for your website that improve customer experience and boost sales. It all comes down to finding the right apps and pricing that meets your businesses needs.

Template Icon

Free Webinar:

How to Find and Source a Winning Product to Sell

In less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

9. Preview, test, and publish your website

Creating a professional website for your business is the beginning, not the end. Test your website. Check to make sure your products and services are presented nicely. Double check that there are no broken links or images. Send your website to colleagues, friends, and family to make sure it loads fast and correctly. 

If you’ve followed this step-by-step guide, your new business website should be ready to go live! Give it one last look to make sure everything looks good—then click Publish.

Now that your business website is live, what next? 

Start with giving yourself a pat on the back. You’ve gotten through the toughest part of taking your business online. Now remember, your website is not a static asset to be locked away and never touched again. Revisit your business regularly to keep it up to date with your brand identity, new products and announcements, and any other small tweaks you find necessary. 

For next steps, you probably want to start selling online. If you’ve built a Shopify store and are ready to make money online, read How to Get Your First Sale in 30 Days

And if not, there’s never been a better time to get your business online. Are you ready to take the leap? 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Building a website FAQ

What’s the best way to build a website?

There are many ways to build a website. You could use a free website builder, build a custom WordPress website, or code a website manually. Website builders like Shopify, Wix, GoDaddy, and Squarespace are the best way to build a website for beginners.

What is the easiest website builder?

Shopify has the easiest website builder. It includes everything you need to build a website and start selling online. It’s easy to choose a template, add new products or services, and start an online business quickly.

How much does a website cost in 2021?

A website can cost as low as $29 per month with Shopify. The Basic Plan includes free website hosting, gives you the ability to sell on social media channels and online marketplaces, and offers free apps to help extend your website’s functionality.

How do I build my website for free?

You can build an ecommerce website from scratch by using Shopify’s free 14-day trial. In this timeframe, you can access free templates and website design tools to build your website for free.



Source link

How to Create a Website From Scratch (2021 Playbook)

How to Create a Website From Scratch (2021 Playbook)


Building a website is the fastest way to accelerate your business. 

It’s the best way to develop your brand, find new customers, and make more sales. If you’re a business owner in 2021, you need a business website to do the work for you.

Your business website builds on itself. It automates and sells. It connects with customers and promotes deals.

Your website searches the world for people and opportunities 24/7. Brand awareness, lead generation, customer retention, loyalty, sales, and a digital home to call yours—it all starts with building a website. 

Good news: creating a new website for your business is easier than you think. You know how to use a computer, and you have access to the internet, which means you can create and launch your website for a low cost. 

This tutorial will walk you step by step through how to build a website, and show you some best-in-class business website examples you can lean on for inspiration. 

How to build a website, step by step

Follow these steps to help you build and launch your website today:

  1. Decide on the goal of your website
  2. Choose a website builder
  3. Choose a web host
  4. Pick a custom domain name
  5. Decide on a layout
  6. Add relevant pages
  7. Connect a payment system
  8. Add business tools
  9. Preview, test, and publish your website

1. Decide on the goal of your website

Before you start creating your own website, it’s important to understand your goals. Goals give you a long-term vision and help you manage your time and resources so you can create the best possible website. 

Set specific goals for your business website, such as:

  • Selling physical or digital products
  • Selling services
  • Giving visitors a place to learn more information about your company
  • Expressing your brand identity 
  • Sharing updates and announcements 
  • Highlighting customer reviews
  • Turning website visitors into leads
  • Growing your online presence

It’s OK to have more than one goal for your business website. Just remember to create a strategy for achieving each one. 

For example, say your goal is to sell physical products—how will your website do that? Will you organize your store so it’s easy for visitors to explore your collections? Are you thinking of offering first-time buyer discounts to encourage sales? What payment gateways will you use?

The more detailed your goals are, the easier you can plan for them and achieve success with your business website.

2. Choose a website builder

The fastest way to create a business website is with a website builder. An easy-to-use website maker can get you up and running fast, with little effort or coding skills. New business owners benefit from these tools because they can customize their website easily. 

The best website builder software will:

  • Provide templates to speed up your website creation
  • Let you customize templates
  • Save you time and money versus hiring a web designer or web developer
  • Offer a library of stock images and videos
  • Have a drag-and-drop design tool to make changes easily
  • Make it easy to optimize your website for search engines

Sometimes you may need more customization options for your website. A good website building tool will also give you access to the HTML or CSS files. This way, you can edit the code and take full control of your website if needed.

Whether you’re starting an online store, selling services, or blogging, you can use Shopify’s website builder to build your website fast. When you build a website on Shopify, you can access beautiful, mobile-responsive themes, 24/7 live support, and free SSL certifications, and can accept payments directly on your website (no third parties required). It’s also a full content management system (CMS), so you can organize and manage your digital content.

Plans start at $29 per month. If you want to try Shopify before committing to a paid plan, you can start with a 14-day trial.

3. Choose a web host

Every website you’ve ever visited is hosted on a server. Web hosting is the act of making space on a server for your website, usually offered by a provider. Web hosting makes the files on your website (images, code, audio, etc.) visible on the internet. 

Choosing a hosting provider can be challenging. Web hosting services offer different amounts of monthly data transfers, email accounts, storage, and other services. How you pay can differ from provider to provider too (for example, monthly payments versus yearly payments). So taking the time to know exactly what you need from a web host is essential for your website’s success.

Look for web host providers that offer the following: 

  • Unlimited bandwidth, so you’re never charged for more website traffic as you grow.
  • Level 1 PCI compliance,to keep customer data safe and secure. 
  • Hassle-free set up,to create your website in minutes and be able to upgrade features instantly. 
  • Fast servers,so customers can load your website quickly, no matter where they are. 
  • Unlimited email forwarding,to save time and help your business look professional.
  • Your own domain,so you can create and register a domain name for your website quickly. 

Shopify offers quick, reliable, and unmetered web hosting for small businesses around the world, no matter what plan you choose. Shopify also provides a free domain for new websites until you’re ready to create a custom one. Learn more about Shopify’s website hosting plan.

4. Pick a custom domain name

A domain name is like a digital address where people find you online. It gives your business credibility and helps you rank higher in search for industry-related keywords. You can customize a domain name so it’s easier for customers to remember you and find your business later on. 

Some businesses, like Biko, an online fashion retailer, get creative with their domain names. The brand uses the domain ilovebiko.com. It’s relatable yet clear and puts customers in the right mindset once they arrive.

ilikebiko.com

When choosing a domain name, be sure to:

  • Keep it short, brandable, and memorable
  • Avoid hyphens and numbers
  • Try to secure a top-level domain, like .com
  • Check for other TLDs, like a specified country or .shop
  • Include search engine optimization (SEO) keywords, if possible
  • Use a domain name generator for inspiration

5. Decide on a layout

Now that you’ve got a domain name and web hosting set up, it’s time to choose your site’s layout. Your website builder will likely offer themes, or templates, you can install in your store. Use these templates as the starting point to design your website.

Themes are typically broken down into categories. Some may be best for large product catalogs. Others are made for service businesses and certain industries, like restaurants or health and beauty.

The Shopify theme store hosts over 70 paid and free themes, each with its own styles and features. You can choose from themes created by world-renowned designers, including Happy Cog, Clearleft, and Pixel Union. Every high-quality theme is customizable and user-friendly and allows you to preview your storefront as you make changes to it.

Shopify themes

Consider the following points when picking the perfect theme:

  • Themes come with multiple styles. Look for one that has the design aesthetic you want.
  • All themes come with built-in features. Consider which you need based on your website’s goals. For example, if making products easy to find is your goal, look for a theme with an auto-fill search bar. If you want to highlight awards and accolades, consider a theme that has a media section.
  • Don’t choose themes based on colors or fonts. You can customize these details later. 
  • Test different themes before committing to them. You’re never stuck with a theme. If you decide you don’t like a theme’s design, you can install a new one without recreating all your webpages.

If you need help designing your store or need more customization, you can always hire a design expert. We suggest hiring a Shopify Expert to help make your store a huge success.

Free Reading List: Online Store Design Tips

Your online store’s appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.

6. Add relevant pages

A relevant page on your website means different things depending on your business type. If you’re running an ecommerce site, product pages and collection pages are necessary. If you’re a restaurant, you’ll want a page for your menu and specials. Freelancers will likely add a portfolio page to showcase their work.

But your business website needs to do more than promote your business. It needs to build trust with visitors and help them understand your business. 

Standard pages you want to include on your website are:

  • Homepage. This is the entrance to your website. It’ll communicate who you are and what you provide. Use the homepage to make a good impression on visitors and guide them toward actions on your site.
  • Product or service pages. Create pages that explain your offerings and make shoppers buy. You’ll want to create separate web pages for each product or service you provide. 
  • Contact page. This gives shoppers a way to get in touch if they have questions. You can include different ways to get support or direct people to an FAQ. Or create a contact form where people fill out their information and send a message to your support team.
  • FAQ page. Here you can answer common questions people have about your business. It’s a great way to encourage self-service and free up customer support teams.
  • About page. Build a page that tells your story and explains your business model. An About page helps connect with visitors and builds trust between them and your business. 
  • Policy pages. No matter what business model you have, there are certain legal policies you’ll need to follow. For example, you’ll need a return policy and a shipping policy. 

You don’t have to stop there. Aim to create any pages that build trust with customers and show your offering in the best light. 

7. Connect a payment system

The ultimate goal of building a website from scratch is to make sales. You want to make it easy for visitors to buy through your website. A seamless payment system is not negotiable. 

Shopify lets business owners accept credit cards and other popular payment methods easily. You can offer express pay options like Shop Pay, G Pay, or PayPal, or let customers pay over time with Afterpay

Culture Kings payment options
Culture Kings offers multiple payment options on its checkout page

When you set up Shopify Payments, you don’t have to deal with third-party activations. You’ll just need to enter your employer identification number and banking information to start selling online fast. Shopify Payments comes with any Shopify plan. 

8. Add business tools

As a small business owner, you’re used to doing things on your own. But sometimes, you could use a little extra help. Your business website can easily be turned into a digital salesperson. 

In addition to the visual assets and features from your template, Shopify offers over 3,200 add-ons and plugins to simplify managing certain parts of your online business. In the Shopify App Store, you can find free Shopify apps to help:

  • Build an email list
  • Find trending products to sell online
  • Run Facebook ads
  • Create lead generation pop-ups
  • Offer live chat support
  • Create loyalty programs
  • Integrate with online selling sites

Shopify App Store

These business tools can unlock new opportunities for your website that improve customer experience and boost sales. It all comes down to finding the right apps and pricing that meets your businesses needs.

Template Icon

Free Webinar:

How to Find and Source a Winning Product to Sell

In less than 40 minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

9. Preview, test, and publish your website

Creating a professional website for your business is the beginning, not the end. Test your website. Check to make sure your products and services are presented nicely. Double check that there are no broken links or images. Send your website to colleagues, friends, and family to make sure it loads fast and correctly. 

If you’ve followed this step-by-step guide, your new business website should be ready to go live! Give it one last look to make sure everything looks good—then click Publish.

Now that your business website is live, what next? 

Start with giving yourself a pat on the back. You’ve gotten through the toughest part of taking your business online. Now remember, your website is not a static asset to be locked away and never touched again. Revisit your business regularly to keep it up to date with your brand identity, new products and announcements, and any other small tweaks you find necessary. 

For next steps, you probably want to start selling online. If you’ve built a Shopify store and are ready to make money online, read How to Get Your First Sale in 30 Days

And if not, there’s never been a better time to get your business online. Are you ready to take the leap? 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Building a website FAQ

What’s the best way to build a website?

There are many ways to build a website. You could use a free website builder, build a custom WordPress website, or code a website manually. Website builders like Shopify, Wix, GoDaddy, and Squarespace are the best way to build a website for beginners.

What is the easiest website builder?

Shopify has the easiest website builder. It includes everything you need to build a website and start selling online. It’s easy to choose a template, add new products or services, and start an online business quickly.

How much does a website cost in 2021?

A website can cost as low as $29 per month with Shopify. The Basic Plan includes free website hosting, gives you the ability to sell on social media channels and online marketplaces, and offers free apps to help extend your website’s functionality.

How do I build my website for free?

You can build an ecommerce website from scratch by using Shopify’s free 14-day trial. In this timeframe, you can access free templates and website design tools to build your website for free.



Source link

How to Do a Competitive Analysis (+ Free Template)

How to Do a Competitive Analysis (+ Free Template)


Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche.

But it’s not enough to just check out your competitors’ social media accounts and subscribe to their email list. You need a strategy behind your efforts to ensure you’re effectively monitoring your competitors on an ongoing basis and updating your view of the competitive landscape as it changes.

Enter the tried-and-true competitive analysis. If you’re not sure what that is or how to do one, you’re in the right place.

This post outlines a method for conducting a competitive analysis that any ecommerce business can use, whether you’re a successful store owner that’s re-evaluating your view of the current market or you’re just getting ready to bring your product to market for the very first time.

Below, we’ll show you the tools you need to research the competition and help you identify what to make note of (e.g., social/search presence, pricing, etc.). We’ve even included a free template you can follow along with and fill out while conducting your own competitive analysis.

Find your competitive edge 🎯

Free: Competitive Analysis Template

By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.

What is a competitive analysis?

First things first: let’s get on the same page about what a competitive analysis is.

A competitive analysis is a comparison of competitors’ strategies used to evaluate the strengths and weaknesses of different marketing approaches within an industry. It helps a business determine potential advantages and barriers within a market around a product or service and generally helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution. 

Competitive analysis example: what does one look like?

The competitive analysis can vary widely depending on what it is you’re trying to learn about your competitors. You might do a competitive analysis around a specific aspect—like a competitor’s website approach, for example—or you might do a high-level look at their marketing approach as a whole.

There are a lot of different ways you can structure a competitive analysis, so let’s look at the different types of information that are frequently seen within this type of research.

If you’re doing a high-level competitive analysis, there are a few major elements you’ll want to be sure to include around around competitors’ market positioning, such as:

  • Who their target customers are
  • What their main differentiator/unique value add is for their business and products
  • Key features/benefits they highlight in sales materials
  • Price points for products across a variety of marketplaces 
  • How they approach shipping
  • Whether they’ve received any funding or venture capital

These sections will help you get a zoomed out look at what separates your competitors from each other and how they’re working to differentiate themselves from competition within your niche.

If you’re wanting to look at more specific elements of your competitors’ approaches, you might consider adding sections like these to your competitive analysis:

  • Website features ( search tools, product images, design/layout, etc.)
  • Customer experience elements ( checkout workflows, customer support, mobile UX, etc.)
  • Copywriting tactics (product descriptions, calls to action, etc.)
  • Social media approach (channels used, frequency of posting, engagement, etc.)
  • Content marketing tactics (blog topics, content types, etc.)
  • Marketing tactics (types of promotions, frequency of discounts, etc.)
  • Email marketing approach (Newsletter, abandoned cart emails, promos, etc.)
  • Customer reviews (language used around products, recurring complaints, etc.)

Generally, competitive analysis can take on many shapes and forms depending on what a company wants to evaluate about its competitors—but this gives you a rough idea of what could be included within the different sections.

Why competitive analysis matters for ecommerce

Maybe at this point you’re thinking, “OK, but why does competitive analysis matter for me as a business owner or marketer?”

The main reason this activity is important is because you can’t effectively compete without knowing your competitors—and you can’t differentiate yourself if you don’t know what actually makes you different. 

If you’re starting an ecommerce business, an analysis of competitors helps you to:

  • Make more informed marketing decisions 
  • Identify industry trends
  • Benchmark against competitors
  • Solidify a unique value proposition 
  • Determine pricing (upmarket, down, or mid)
  • Unearth new ways of speaking to customers, or even new customers to speak to
  • Find a gap in the marketing and also ensure there’s a market in the gap

This type of analysis is not just for first-time ecommerce retailers either. A competitive analysis can, and should, be a living document that’s constantly evolving as a company grows and matures over time. 

Maintaining a resource like this is a powerful way to stay on top of how your brand stacks up against the competition right now—but it also can help provide clear direction on how you’ll continue to excel in the future. 

Need an example for reference? Here’s one showing what a competitive analysis might look like:

Competitive analysis template

Free: Business Plan Template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

How to do a competitive analysis

Once you’re ready to dive into a competitive analysis of your own, follow the steps outlined here to keep your research structured and organized appropriately.

1. Select 7–10 competitors 

To identify relevant competitors to include in your analysis, start with searches on Google, Amazon, and Alexa around your product and business idea. You want a mix of competitors that:

  • Sell similar types of products
  • Have a similar business premise
  • Market to similar and slightly different audience demographics
  • Are both new to the marketplace and more experienced 

To put together a list of diverse competitors that will give you a good look at the competitive landscape that’s not too small and not too large, it’s a good idea to stick with a group of seven to 10 relevant competitors.

2. Create a spreadsheet

As you collect data on this group of competitors, keep it organized within a table or spreadsheet that can easily be shared and updated over time. Within this document, you’ll compare and contrast competitors based on different criteria such as: 

  • Price range
  • Product offerings
  • Social media engagement 
  • Content used for lead generation 
  • First-time visitor offers
  • Other traits that are worth comparing 

3. Determine competitor types

Starting with your list of competitors, begin your spreadsheet by categorizing each one as a primary or secondary competitor. This will help you better determine how they’ll relate to your business.

  1. Direct competitors, or primary competitors, to your business that sell a similar product to a similar audience. Example: Nike and Adidas are primary competitors.
  2. Indirect competitors are secondary competitions that offer a high-end or low-end version of your product to a different audience. Example: Victoria’s Secret and Walmart are secondary competitors.
  3. Tertiary competitors are related brands that may market to the same audience but don’t sell the same products as you or directly compete with you in any way. They may be potential partners or future competitors if they choose to expand their business. Example: Gatorade and Under Armour.

4. Identify your competitors’ positioning

Positioning is the most persuasive marketing tool for a business. Good positioning helps you connect with a target audience and keeps them around longer. It also determines your messaging, values, and overall business strategy. 

This is exactly why understanding your competitors positioning is so important. You can learn how to separate yourself and build a favorable reputation in your customers’ eyes. Differentiation also helps increase brand awareness and justify your prices, which impacts your bottom line.

Analyze these key channels to determine positioning and messaging:

  • Social media
  • Press releases
  • Website copy
  • Events 
  • Interviews
  • Product copy

When identifying your competitors’ positioning, ask yourself the following questions:

  • What story do they express to customers?
  • How do they position their products? 
  • What’s their company description? 
  • How do they describe their unique value proposition

Understand how competitors interact with their followers, customers, employees, partners, and shareholders. If you can pinpoint their communication framework, you’ll be able to position yourself differently and set yourself apart from competitors. 

5. Determine competitive advantage and offerings

Once you understand your competitors’ messaging, take a look at their competitive advantage and offering. Most companies are founded on a competitive advantage or some criteria toward developing their competitive advantage. 

For example, a fashion retailer’s competitive advantage may be high-quality, reasonably priced products and expedited shipping services. An online educator may have 20 years of experience teaching and working in their specific industry. Unique selling propositions like these are not easy to replicate and can drive brand name recognition for a business.

Take time to look at your competitors’ goods and services and compare them to your own. Read online reviews to see why customers choose their company. It could be that they offer similar products at a lower price or have a focus on sustainability. Either way, you’ll want to learn their competitive advantage and figure out how you can offer something better. 

6. Understand how your competitors market their products

Marketing is the secret to the most successful ecommerce stores. A good offering is the cost of entry, but marketing takes you to the top. Unfortunately, most businesses fail to undertake a review of their competitors’ marketing. They assume that everyone is on Instagram, running Facebook ads, and optimizing their site for search. 

And a lot of them are. But understanding how your competitors market their products takes a different perspective. You want to find out what offers they are promoting, how they are building and managing their contact lists, and how they are distributing content online.

Along with the research you’re doing through software and tools, it’s a good idea to get hands-on with your competitive research, too. Assume the role of a potential customer and check out what your competitors are doing in the marketing department. 

You can do this by:

  • Signing up for their newsletters
  • Subscribing to their blogs
  • Following them on social media
  • Abandoning a product in the shopping cart
  • Purchasing a product

As you execute these activities, be sure to document your findings with notes on each tactic you see. By studying their approaches to cart abandonment and looking at how they deliver support via social media (and beyond), you can spot interesting approaches your competition is using to attract more customers and to drive sales.

7. Conduct a SWOT analysis

Consider conducting a SWOT analysis to accompany the data you collect. It’s a competitive analysis framework that lists your company’s strengths, weaknesses, opportunities, and threats. It leans into your competitors’ strengths and compares them to your business to define areas of improvement. 

Strengths and weaknesses focus on the present. They are elements you control and can change over time, including:

  • Reputation
  • Product offering
  • Partnerships 
  • Intellectual property
  • Number of employees
  • Market share
  • Assets

Opportunities and threats are outside your control. You can plan for changes but can’t influence these elements. They include:

  • Competitors’ products 
  • The economy
  • Consumer trends
  • Regulation
  • Market size
  • Market demand

Aim to run a SWOT analysis annually. It helps inform your break-even analysis and keeps tabs on the competitive landscape. You can anticipate problems and make continuous improvements to your business. Should you seek funding, you’ll want to include an updated SWOT analysis in your proposed business plan

Free: SWOT Analysis Template

Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.

Collect data with these competitive analysis tools

Once you know which competitors you’ll be studying, it’s time to start diving into research and data collection for your competitive analysis. The good news is that today there are many different tools and software available that can make data collection for your competitive analysis simpler, more efficient, and more accurate. 

Let’s look at a few different resources that can help you gather key insights into different aspects of your competition’s marketing approach.

SEO Analysis

  • Ahrefs: checks any URL’s top-performing organic keywords and gets estimated traffic reports around those keywords.
  • Alexa: helps define audience demographics and search rankings.
  • SE Ranking: shows competitors’ paid and organic search performance, strategy, and keywords.

PPC/keyword performance

  • SimilarWeb: gives insights into estimated monthly visits and key traffic sources for a website.
  • SpyFu: helps you research and download the most profitable keywords your competition is using in their PPC campaigns.
  • iSpionage: shows how many keywords competitors are using on Google Ads and which ones they’re targeting, as well as their projected monthly budget.
  • SEMrush: helps identify your competition’s keywords, does a site audit, and analyzes backlinks.
  • WhatRunsWhere: provides data around competitors’ advertising approaches across the internet.

Social media performance

  • RivalIQ: shows how often competitors post across social channels, their average engagement rates, and their most successful content.
  • Followerwonk: provides Twitter insights around follower demographics, key influencers, and performance metrics.
  • Sprout Social: benchmarks around competitors’ social performance across social channels, influencer identification, and reporting.

Email marketing

  • Owletter: analyses changes in sending frequency and spots trends in competitors’ emails.
  • MailCharts: aggregates emails and provides insight into frequency of email sends, subject line tactics, and more.

Content marketing performance

  • BuzzSumo: helps you see the top-performing content for topics and for specific competitors, as well as total social shares.
  • Monitor Backlinks: helps monitor backlinks each time someone references your content, plus that of your competitors.
  • Feedly: aggregates content as it’s published so you can study topics covered by competitors in one place.

Using these resources, start gathering data and dropping it into your competitive analysis spreadsheet so your findings are all stored in a single, organized space.

A competitive analysis template

If you’re not still quite sure how to start laying out your template for a competitive analysis, here’s an example and template you can work from to get the ball rolling. 

Let’s say you sell makeup brushes. You’ll see how you could compare competitors’ approaches (and identify what you could do to stand out):

Competitor analysis table

You can add as many sections as you want to your template, but remember to keep your group of primary and secondary competitors limited to seven to 10 so that your frame of reference is highly relevant.

Want a simple competitive analysis template to speed up the process? 

Free: Competitive Analysis Template

By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.

Pitfalls of competitive analysis in marketing 

Now that you know how to put together a competitive assessment, let’s go over some of the main pitfalls to be aware of that can throw off the insights you’ve gathered.

1. Competitive analysis is not a one-and-done exercise

Never revisiting your original insights (or never updating them, for that matter) can lead to faulty data and poor decisions. Businesses are constantly evolving, so it’s important to remember that keeping an eye on your competitors is an ongoing process—not something you do once and then never again.

2. Confirmation bias is real

As humans, we have a tendency to jump to conclusions around our assumptions. This is called confirmation bias. As you work through your competitive analysis, it’s important to be aware of your initial assumptions and to test them thoroughly rather than leaning on what you “think” is true about your competitors. Let the data inform your decisions rather than letting assumptions take the lead.

3. Data without action is useless

If you’re putting in the work to do a competitive analysis, be sure that you’re acting on the findings rather than letting them gather virtual dust on your computer, buried in an obscure file folder. Make a strategic plan around your findings and execute on the unique angles and marketing tactics that you’ve discovered during this process.

4. Working harder instead of smarter

With so many great resources available that simplify the data collection process around competitive analysis today, putting together a top-notch, highly accurate comparison is easier than ever before. Don’t reinvent the wheel and do things the hard way: make the investment into tools that speed up the process and provide the important insights you need to make informed, data-backed decisions about your business.

5. Starting without a direction

If you’re directionless while putting together your competitive analysis and have no clear end objective, the work will be much, much harder. Before diving into research, define your goal and what you hope to learn about your competition.

6. Not accounting for market timing

When looking at competitor data, be sure to study how companies have grown and progressed over time rather than examining their approaches at a single fixed point. Sometimes information about how your competitors have evolved their tactics can be even more useful than knowing what they did in the early days (or what they’re doing right now).

Competitive analysis: your business edge

Competitive intelligence is key to starting a business. By doing market competition analysis on an ongoing basis, you can always be on top of your competition. You’ll be able to break into new markets, launch new products, and keep tabs on your competitors’ customers—giving you a cutting edge approach to small business that keeps your business or startup agile. 


Ready to create your first business? Start your free 14-day trial of Shopify—no credit card required.

Competitive Analysis FAQ

What is the meaning of competitive analysis?

A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage.

What is in a competitive analysis?

  • Who a competitor’s target customers are
  • What market share they currently own
  • What their main competitive advantages are
  • Key product features/benefits
  • Price points for products, even across different marketplaces
  • How they do shipping
  • If they’ve received any funding or venture capital

How do you write a competitive analysis?

  1. Choose seven to 10 competitors.
  2. Create a spreadsheet to track your data.
  3. Determine competitor types.
  4. Identifying positioning.
  5. Determine competitive advantage and offering.
  6. Understand how your competition markets themselves.
  7. Conduct a SWOT analysis.

Is SWOT a competitive analysis?

SWOT is a competitive analysis framework that helps gain insight into a current business situation. SWOT represents Strengths, Weaknesses, Opportunities, and Threats



Source link