Lunya’s Founder Ashley Merrill on Leadership, Motivation and Scaling

Lunya’s Founder Ashley Merrill on Leadership, Motivation and Scaling


The BossBabe Podcast Episode 152

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HIGHLIGHTS

  • Learn the real motivation behind why Ashley decided to start her sleepwear brands 
  • Listen as Ashley dives into how she defines good leadership in a startup
  • Unpack the importance of being bought into the mission of the company you’re working for

 

LINKS

 

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Solo Ep: How to Show Up Confidently On Social Media

Solo Ep: How to Show Up Confidently On Social Media


The BossBabe Podcast Episode 151

LISTEN NOW




HIGHLIGHTS

  • Learn Danielle’s 5 steps to showing up confidently on social media 
  • Listen to hear how to take ownership over your confidence
  • Learn how to overcome the fear and overwhelm of showing up on social media

 

LINKS

Follow on Instagram

BossBabe: @bossbabe.inc

Danielle: @daniellecanty

The post Solo Ep: How to Show Up Confidently On Social Media appeared first on BossBabe.





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The Secret To Attracting Qualified Leads

The Secret To Attracting Qualified Leads


Can we let you in on a secret? A successful product launch isn’t about targeting more people with more ads and more marketing promotions. 

It’s about targeting the right people.

A targeted community of 10k will create a lot more revenue than a non-targeted community of 100k. For real.

So how do you make sure you’re targeting the right people in your next product launch? You have to do the work on the front end to qualify your leads.

Don’t let the term “qualified lead” scare you away. A qualified lead is simply somebody who is well-positioned to buy your product based on their wants, needs and financial situation. Qualified leads are the people who, above anyone else, are actually ready to buy your product or service – today. 

Just take a second. Imagine sending your emails and pushing your ads to a group of people who were literally raising their hands asking for your product. Can you even begin to picture what that would mean for your business? It would change everything.

Unfortunately, if you’re like most business owners, you’re sending emails and advertisements to a group of people who may or may not care about your product. And it’s costing you money.

You probably don’t have time to get on the phone with every single person on your mailing list and ask the right questions to find out if they’re actually qualified to buy your product. The good news is, you don’t have to. It only takes three simple steps to begin to qualify your leads to make sure your next launch is a success.

In this blog, we’re going to walk you through a three-step process so you can finally start targeting the right people and stop targeting the wrong ones.

Let’s dive in!

Your Three-Step Plan To Building An Audience That Converts

The idea of building an audience that converts can sound like lofty, marketing-speak. It’s not. 

All it means is you’re intentionally curating an audience who is qualified to buy your product so when you send ads, emails or promotions to that list – you’re not just shouting into a void.

Building an audience that converts can get nuanced and technical. When you boil it down, it’s about three things: offering a relevant freebie, building strategic partnerships and making a high-value content strategy. Here’s what we mean…

1 – Offer A Relevant Freebie

One of the best, simplest ways to qualify a lead is by offering a relevant freebie. A freebie could be a download, video series or even a live webinar. Whatever route you choose to go, the freebie should give the customer a taste of the free product so they end up buying the real thing.

This step is simple, but it’s also where a lot of business owners make a crucial mistake: they create a freebie that’s too broad. 

If your freebie is too broad, you’ll end up building a list of people who don’t actually want your product – they just want a free thing. Instead, make sure your freebie relates to the product or service you’re selling so you know people who opt in will be interested in your product when you launch it.

2 – Build Strategic Partnerships

There are people in your industry who are already serving your future customers. That’s not because the customers are going to turn their back on the other business. It’s because your business is the natural next step in that customer’s journey.

Put it this way: if you have a dog training company, you should be communicating with dog breeders in your area because people who buy puppies need dog trainers next. In the same way, if you have a graphic design business, you might want to connect with a business coach so she can funnel her customers to you when they need a logo.

At BossBabe, we believe in collaboration over competition. Building strategic partnerships is not about taking customers from someone else. It’s about realizing that one customer is going to have a lot of different needs. When you make connections and build strategic partnerships, the customer will have all their needs met in the end.

3 – Make A High-Value Content Strategy

The freebie might be what gets a prospective customer in the door, but content is what keeps them there. Valuable content nurtures your audience so they go from being aware of who you are to trusting you as an expert in your field. A potential customer who loves your content and trusts your business is going to buy from you when they need your product. Every time.

Just like creating a freebie, be sure your content strategy actually relates to the product you’re trying to sell. If your content is delivering great fashion advice but you’re trying to sell business coaching, you’re going to attract the wrong customers. You might have a great following, but those leads aren’t going to convert when it comes time to buy.

A Successful Launch Starts With Qualified Leads

Having a list of qualified leads matters for your business all the time, but it matters more than anything when you’re doing an intentional product launch. 

Product launches can already feel overwhelming. If you do all that work just to launch to a group of people who are “meh” about your business, you’re going to get discouraged and wonder if it was even worth putting in all that work in the first place. 

The hard but honest answer is: launching to an unqualified list just isn’t worth your time.

We don’t want you to waste time, energy and resources on a product launch that isn’t going to get real results for your business. That’s why we designed Online Launch School.

Online Launch School is our 12-week mentorship program that takes the guesswork out of sold-out and booked-up launches. Through this program, you’ll learn the no-fail basics of putting together a successful launch and scaling it beyond what you ever thought possible.

But don’t just take our word for it. Listen to what one of our Online Launch School Alumni, Lauren Schwab, had to say about her launch…

“Before BossBabe I’d never done a proper launch. I had approximately 23 1:1 clients when I started working with BossBabe and they helped me convert those clients into mastermind members! I did a proper launch and generated multiple 6-figures in my first month. My first launch generated over $150K and I’m now preparing for my second launch!”

Now, it’s your turn. If you’re ready to dive in, click here to sign up. We can’t wait to see you there!





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How To Build A Sales Page That Converts

How To Build A Sales Page That Converts


Have you ever had the feeling of walking into your favorite coffee shop, purchasing your go-to latte and sipping your drink in bliss as you go about your day? It’s a pretty great feeling. 

Getting your favorite latte is a great experience because it’s just easy. You make a selection, pay your barista and walk out of the store with your drink in hand – every time. 

What if your sales page was like that? No, seriously. What if when a potential customer landed on your sales page, they knew exactly what they wanted, made their purchase and left happy about what they just bought. 

Most sales pages aren’t like that. Most sales pages are disorienting, muddled and sometimes nonexistent. That’s because building a sales page on your own can feel really intimidating.

Can you relate? I mean, be honest: how many times have you tried to sit down and put together your sales page? A lot, right? How many of those times have you walked away with a sales page you were proud of? 

Yeah…I thought so.

If that’s you, it can feel pretty tempting to either give up on a sales page altogether or spend thousands of dollars and have someone else do it for you. But what if there was another solution? 

What if you could do it yourself? 

Most entrepreneurs believe the lie that they either have to be an expert copywriter or a senior web developer to build a sales page that works. That’s not true. 

You just need to learn the four fundamentals every great sales page has in common and build a page that follows those rules. It’s as simple as that.

That’s where we come in. We’re breaking down the four components of a great sales page so you can start applying them to your website ASAP. 

Four Things Every Great Sales Page Has In Common

From the most profitable companies to small-time startups, every great sales page out there is doing the same four things. Yours can do these things, too. You just have to know what they are and where to start.

1 – Every Great Sales Page Identifies A Problem

Problems motivate people to buy things. When you walk into your favorite coffee shop, your problem is simple: you don’t have any coffee (and you really, really want coffee).

Not every problem is that obvious. In fact, sometimes your potential customer doesn’t even realize they have a problem in the first place. That’s why it’s your job to explain the problem to them.

Get really clear about what problem your product or service solves. Then, make sure you have a section on your sales page that helps your customer understand what that problem is and why it matters.

2 – Every Great Sales Page Shows The Repercussions Of Not Solving That Problem

Pointing out a problem isn’t enough if you want to convert website visitors into sales. You have to show them why that problem is, well, a problem.

In this section of the sales page, you’re answering your customer’s inevitable question, “Why should I care?” And you need to have a good answer. 

Put it this way: you don’t buy a cup of coffee for the sake of buying coffee. You buy coffee because you’re worried you’ll snooze through your next meeting or you need it to kick off your daily routine. It’s not just about wanting a product, it’s about realizing that you’ve got something to lose if you don’t take action. 

What might happen if your potential customer doesn’t buy your product? Will they feel stressed and overwhelmed? Will their business’s success begin to flatline? Think about the repercussions and paint a clear picture of what could go wrong in this section of your sales page.

3 – Every Great Sales Page Offers A Tangible Solution To The Problem

Now that you’ve identified the problem and explained why that problem matters, it’s time to convince your customer your product or service can help.

You know by drinking a cup of coffee in the morning, you’re going to wake up faster and be more alert. Coffee solves that problem for you. 

Your sales page needs to do the same thing for your product. This is the part where you get to brag. You get to explain to potential customers why your product is exactly what they’ve been looking for all this time. 

4 – Every Great Sales Page Shows Results With Data

Finally, you have to demonstrate that your product or service actually works. You can do this by giving specific results and data or even listing testimonials from past customers that were satisfied after doing business with you. The more tangible results you’re able to provide, the better. 

You Can DIY Your Own Sales Page

Putting together a sales page isn’t as hard as it looks. When you build a sales page with these principles in mind, it’s going to do great things for your business.

If you’ve gotten started outlining your sales page and want to take a deeper dive into all things website design, copy and deployment, we’ve got great news. We actually have a full masterclass on this exact topic in The Société – the place where female entrepreneurs connect, build and grow. 

It’s called How to Build Highly Converting Sales Pages and is led by our good friend, Anna Nassery, CEO of BrandUp. In her course, she walks you through everything you need to know to build a high-converting sales page. Plus – you get her exclusive Sales Page Copy Blueprint complete with plug & play copy prompts in case you get stuck trying to write all the words. 

When you join The Société, you’re not just getting a tutorial on sales pages. You’re actually getting a whole library of online courses that cover everything from mindset to growing your business and even showing up well in life. The best part is – you’re taking these courses alongside a community of some of the most amazing female entrepreneurs out there who are ready to welcome you in and push you towards becoming your best self – every day. 

It’s kind of like making a ton of business besties and getting the tools you need to scale your business – all wrapped up in one.

The Société is $35/month and would be transformational for your life and your business. We can’t wait to see you there! Just click here to become a member.





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Four Questions To Ask Yourself Before You Quit Your Job

Four Questions To Ask Yourself Before You Quit Your Job


You’re not happy at your day job. And honestly, we get that.

We get that because every day we hear from dozens of women just like you who aren’t happy at work and need to make a change. Can you relate?

As far as we’re concerned, feeling unhappy at work just isn’t okay. You deserve to show up to a job you love every single day and do work you’re actually passionate about. The sad reality is, out of all the women who are unhappy at work, most of them don’t actually do anything about it. That’s because somewhere deep down they believe this is just the way it has to be. 

But not you.

You know your worth, you’ve built your confidence and you’re done settling for a 9-5 that doesn’t make you excited to get out of bed every morning (because spoiler alert: it should). Now, it’s time for you to do something about it.

At BossBabe, we firmly believe 2021 can be the year you say no to the job you hate and yes to a life you love. For you, step one in that journey might be quitting your job. But quitting your job can feel scary. Like “my-stomach-hurts-every-time-I- think-about-telling-my-boss” scary. That fear can be really hard to overcome.

That’s why we want to make sure you have the tools you need to leave your job with confidence and thrive in whatever comes next. Because honestly – you can and you deserve to.

So, like any good friend would, we’re going to sit down with you and talk about it. We’re going to get to the root of exactly why you want to quit your job and what you need to do to make it happen. And we’ll be right here cheering you on when you do.

So grab your coffee, open up your journal and let’s dive in.

Before You Quit Your Job, You Need To Check In With Yourself

If you want to quit your job, you’re not alone. There are countless women just like you who feel unhappy and unfulfilled in their job and making a change is exactly what they need to do. The problem is, a lot of ambitious women take the leap without ever turning inwards and making sure they’re ready to quit their job in the first place.

That’s a problem. If you’re not prepared to quit your job, you’re going to end up scrambling to make something work, and in the end, you might end up in another dead-end job that just happens to be in a different office building. Not good.

That’s why we want you to take time to reflect first. When you really sit with each of these questions, you’ll be able to quit your job with a lot more confidence and be that much closer to a life you truly love.

1 – Why do you want to quit your job?

If you’re at the point where you’re ready to quit your job, you probably didn’t get here overnight. There’s a reason why your current job just isn’t working for you anymore, and in order to find one that does, you need to understand why this one is falling short.

Maybe you’ve outgrown your role and are bored, want more leadership opportunities or you’re suffocating in the company culture and need to get out. If that sounds like you, you might just need to transition from your current job to a new one that allows you to operate in your zone of genius.

On the other hand, maybe your side hustle is taking off, you just can’t shake the entrepreneurial bug or you have a brilliant idea you need to get out into the world. For you, this journey might look a little bit different. (Psst – if that’s you, jump to the bottom of the blog for something special we’ve got just for you).

Once you’ve taken the time to figure out why you want to quit your job, you’ll be much more equipped to make a plan of action for what you need to do next.

2 – What are your core values?

We spend so much of our lives at work, so if the job you’re doing doesn’t align with your core values, you’re going to burn out – fast. 

That’s why you need to be doing work that aligns with your core values and desires. Work that’s aligned allows you to feel like you’re really using your time in a worthwhile way.

So what do you value? Maybe you want to have the freedom to travel, experience wealth, lead a team or have a daily structure.

There are so many different values and belief systems out there. Once you uncover yours, you get to decide how to build a career that reflects them. For some people, that’s starting a business, for others that means aligning with a business that has the same impact on the world you want to have. Dig deep and find out what you value so you can build a life that reflects that.

3 – What’s the worst thing that could happen?

For the next two questions, draw a line down the middle of your journal. On one side, write “worst-case scenario”.

This is your chance to get all your fears on paper because if you’re quitting your job, chances are you’ve got a lot of them. What do you fear might go wrong if you quit your job?

You might be afraid you’ll be late on your bills, burn the bridge at your old company, feel lonely in your new path or end up regretting your decision in a few months. Having fears is perfectly normal. When you can get your fears down on paper, they begin to not feel quite as scary and you can decide if your “worst-case scenario” is actually worse than staying in a job that leaves you unfulfilled.

4 – What’s the best thing that could happen?

On the other side of the line, write “best-case scenario.” This is your chance to dream big and think about all of the possibilities that could happen if you quit your job and it goes really well.

You might anticipate finally hitting your financial goals, feeling more fulfilled, showing up better at home or getting to travel the world. Get really specific in this step. You should be able to close your eyes and actually picture your own version of success.

Now, look at both lists. Do your fears still have power when you compare them to your best life? If so, is there anything you can start to do now to combat your fears so you can feel at peace when you quit your job?

Change Is Always Going To Feel Scary

If you’ve finished this reflection process and are thinking you might actually quit your job, you might have a weird mix of both excitement and fear floating around inside of you. 

Change always feels uncomfortable, and you might never get to a place where you have a blank “worst-case scenario” column. That’s okay.

Sometimes, getting pushed outside of your comfort zone is exactly what you need to do to become the best version of yourself. Isn’t that what this is all about after all?

Entrepreneurship Isn’t For Everyone 

For many of you, the next step is going to be diving into your career search. If that’s you, you’re done with the hard work for now. Pop some bubbles and give yourself a chance to celebrate. The journey might not be easy, but Team BossBabe is cheering you on every step of the way as you find your new dream job. We can’t wait to see where you land.

For a lot of you, quitting your job means finally becoming an entrepreneur. If that’s you, you’ve actually got a bit more work to do. You still need to figure out your finances, map out your transition phase and find the mentorship and resources you need so entrepreneurship doesn’t just become some massive guessing game.

Our CEO, Natalie Ellis, made a step-by-step guide just for you. In this YouTube video, you’ll get all the information you need to not just quit your day job, but to actually become a successful, thriving entrepreneur.

Here’s the thing – being an entrepreneur isn’t always glamorous and it’s not for everyone. You won’t be working 9-5 for someone else, but you will be working 24/7 for yourself. If you’ve got the entrepreneurial fire, you’re not going to mind the long hours and late nights. In fact, most of the time, you’ll love them. When you watch this video, you’ll have everything you need to be happy, fulfilled, and thriving in your new entrepreneurial journey.





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Build Your Self-Belief With Jamie Kern Lima

Build Your Self-Belief With Jamie Kern Lima


BossBabe is a global community of unapologetically ambitious women. With over 14.4M uses of our trademarked hashtag #BossBabe + well over 2 Million followers on Instagram + a profitable 7-figure company, Natalie Ellis & Danielle Canty have built one of the largest online communities of ambitious women & female entrepreneurs.

Together, they have worked with over 5,000 entrepreneurs – from brand new entrepreneurs looking to make their first $100 to those at the 6, 7, and 8 figure mark start, grow, and scale their businesses.





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