19 Easy Steps to Setting Up a Killer Facebook Business Page

19 Easy Steps to Setting Up a Killer Facebook Business Page


With all the options at your fingertips, setting up a Facebook Business Page can feel like prepping a rocket ship headed to outer space.

But if you want to do business online, having a presence on Facebook is a good idea. 

Really, it’s more of a must.

With 2.45 billion monthly users and 1.62 billion people logging on daily, it’s by far the most popular social network.

facebook statistics

Still, as Facebook has grown, so has the complexity of its features.

Don’t waste another day poking around Facebook, trying to figure it all out. This article will walk you through everything you need to know to get your Facebook Business Page up and running like a social media marketing pro.

But before we dive in:

4 Facebook Business Page FAQs

Here are the answers to four commonly asked questions about Facebook Business Pages.

1. What is a Facebook Business Page?

A Facebook Business Page is where you manage your brand’s presence on the largest social network in the world. Your page allows you to connect with your customers and nurture prospects by:

  • Sharing content
  • Responding to customer service inquiries
  • Collaborating with customers and other brands
  • Having personal conversations with followers
  • And more…

The image below shows Oberlo’s Facebook Business Page:

Facebook Business Page Oberlo

2. Can I Use a Personal Facebook Profile for My Business?

There are many well-intentioned entrepreneurs out there using personal Facebook profiles for their brands, instead of an actual Facebook Business Page.

This is a bad idea.

If you create a personal profile, you’ll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business Page. What’s more, users would need to send you a friend request to engage with your brand.

And you don’t want to make it more difficult for your customers to engage with you on social media.

So, harness the power of Facebook Business Pages.

“Um, Tom – I’ve already made a personal profile for my brand…” Don’t worry, I’ve got you covered:

3. How Can I Convert My Profile to a Facebook Business Page?

Facebook allows you to easily create a new Business Page that’s based on your profile.

Afterward, you’ll have both a profile and a Page.

Facebook will copy over your information, profile picture, and cover image. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business Page.

What’s more, if you convert a verified profile, the verified status will also be moved to your new page.

There is one main drawback: Any video views or other metrics will remain with your profile and can’t be transferred to your new Facebook Business Page.

To convert your profile to a Facebook Business Page:

  1. Click this link or head to “facebook.com/pages/create/migrate”.
  2. Click “Get Started” and follow the on-screen instructions.
  3. Your new Facebook Business Page will be published once the conversion process is finished!

Note: If you’re currently serving as an administrator for any other Facebook Pages or groups, then you must add more people as admins for those properties. This is just to make sure those pages and groups are not left without an admin in case anything goes wrong during profile to Business Page conversion.

For more information on how to convert a profile to a Business Page, check out Facebook’s help section.

4. How Much Does a Facebook Business Page Cost?

Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes you have.

Even if you spend money on Facebook Ads, there’s still no charge for the organic aspects of your Facebook Business Page.

What’s more, Facebook doesn’t even charge a fee to add a storefront to your page!

So why does a Facebook Business Page cost nothing? Well, it doesn’t.

In exchange for using the platform and engaging with your customers, you help Facebook acquire even more attention from your audience.

Facebook then sells this attention to advertisers in the form of Facebook Ads.

Now, let’s build you a killer Facebook Business Page!

How to Create a Facebook Business Page in 19 Easy Steps

Step 1: Create Your Page

To get started, click this link or head to “facebook.com/pages/creation”.

Facebook provides you with two Page options:

  1. Business or brand
  2. Community or public figure

Business of Community

Each type of Page comes with a different set of features. Choose “Business or brand,” and click “Get Started.”

And you’re off!

Next up, you need to complete the basic details of your business or brand:

  • Page Name
  • Category
  • Address

Facebook Business Page Setup

Do your best to pick the most appropriate category for your business. But don’t worry if you change your mind, as you can always change it in the future.

If you like, you can add your business phone number. You also have the option to hide your address from Facebook users.

Once you’re done, click “Continue.”

Step 2: Add a Profile Picture

Next, Facebook will prompt you to upload a profile picture.

Facebook Business Page Upload Profile Picture

Most businesses use their logo as a profile picture, as Shopify does on their Facebook Page:

Facebook Business Page Shopify

If you don’t have a great logo design for your business, check out Shopify’s free tool, Hatchful. It’ll help you create a professional-looking logo in minutes.

What’s more, Hatchful will create an entire brand package from your logo design. This includes images perfectly formatted for all of the most popular social media platforms.

Hatchful Logo Maker

Bear in mind that your profile picture is often shown as a circle throughout the platform.

So make sure there are no vital elements on the fringes of your image and that it looks great when displayed as a circle or a square.

Round Profile Pictures

Finally, the ideal size of Facebook profile photos is 360 x 360 pixels, but they must be at least 180 x 180 pixels.

Step 3: Add a Cover Photo 

Now it’s time to add your Facebook cover photo.

Facebook Business Page Add Cover Photo

Your cover photo is often the first thing visitors notice. So it’s best to choose an image or video that immediately conveys your unique value proposition and brand personality.

Here’s Oberlo’s current Facebook cover image:

Facebook Business Page Oberlo

The image delivers a unique value proposition, and the product images and design convey our brand’s personality.

At this stage, Facebook prompts you to add a cover photo, but if you’d prefer, you can upload a cover video once you’ve finished creating your page.

To do this, click “Skip,” and you’ll be presented with your brand new Facebook Business Page in all its glory.

Then, click the “Add a Cover” button and click “Upload photo/video.”

Facebook Business Page Edit Cover Photo

Cover art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.

Videos must be between 20 and 90 seconds long and have a maximum 1080p resolution. You can upload them in .mov or mp4 format.

Below are some Facebook Business Page tips to keep in mind when uploading either:

Keep it fun but on-brand: It’s fine to have fun with your Facebook cover image or video, but don’t get too unprofessional as it may distract users from the unique value proposition of your company. 

Center the text: Since you’ll be cropping and dragging your Facebook cover to the correct size, try to place text or objects in the center, so they are visible.   

Make videos pleasant for the auto loop: Remember that Facebook cover videos play on a loop. Once they end, they automatically play over if the viewer is still browsing your Facebook Page. Make sure whatever content you upload is pleasing to see when played over and over.

Step 4: Identify the Key Aspects of Your Facebook Business Page

Congratulations, you’re now the proud owner of a Business Page!

At the top of your page, you’ll see links to the different Page management sections:

  • Page: The link back to where you are now
  • Inbox: Where you can manage your messages with other users
  • Notifications: A summary of your page’s interactions
  • Insights: Where you can track page metrics
  • Publishing Tools: Schedule new posts and review past performance
  • Promotions: Manage and track your Facebook Ad campaigns

Have a quick look to familiarize yourself with each of them, and then come back to your page.

Go ahead; I’ll wait a minute.

Facebook Business Page Dashboard

All good? Okay, in the left sidebar, you’ll see your Page’s different tabs.

And at the top-right of the page, you’ll see links to Facebook’s Help section and your Page settings.

Step 5: Learn How to Login to Your Facebook Business Page

To navigate back to your personal Facebook profile, simply click your name or profile picture in the top blue bar.

Then, wherever you’re on the platform, you can access your Business Page admin by clicking the drop-down arrow in the top-right corner of your screen.

Facebook Business Page Admin

This will bring up a list of the Pages you manage – just click the one you want to use!

Step 6: View Your Facebook Business Page Settings

Now that you’re familiar with your new page let’s take a look at the Settings.

Facebook Business Page Settings

Facebook gives you a lot of options:

Facebook Business Page Settings

But thankfully, these settings are all fairly straightforward, and you can leave most of them as they are.

For now, have a read through the settings and change anything that seems particularly relevant to your business.

For example, if you sell children’s toys, you may want to turn on the profanity filter. Or, if you have an international target audience, be sure to enable the ability to write posts in multiple languages.

Step 7: Add and Edit Page Roles

If you have other members of your team who you’d like to manage your Business Page, you add them to the settings.

First, click “Page Roles” in the left-hand sidebar. Then type in their name or email address to find them.

Facebook Business Page Assign Roles

Next, Facebook’s drop-down menu provides five different page roles for you to choose from:

  • Admin
  • Editor
  • Moderator
  • Advertiser
  • Analyst

Each one allows page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.

Step 8: Change Your Facebook Business Page Template

Facebook provides ten different Facebook Business Page templates for you to choose from. Each is tailored to best suit the needs of various organizations and individuals.

  1. Standard page
  2. Business
  3. Venues
  4. Movies
  5. Charity
  6. Politicians
  7. Services
  8. Restaurants and cafes
  9. Shopping
  10. Video page

To access these, click “Edit Page” in the left sidebar, and then underneath “Templates,” click “Edit.”

Facebook Business Page Template

To find out more about each template, just click “View Details” as you scroll through the options.

Facebook Business Page Templates

The primary difference between the templates is the links in the tab section and the buttons on the toolbar. 

For instance, choosing the “Shopping template” will add a “Shop” button on your Business Page. Clicking it will display the products you’ve added to your Facebook Shop.

It’s best to choose the business template unless you have a specific reason to select one of the others. 

Of course, you’ll still get the option to move tabs around, i.e., customize the order they are in and which tabs are visible.

Once you’ve selected a template, Facebook then provides a tour to help you familiarize yourself with it.

Step 9: Add and Rearrange Your Tabs

After taking the tour, scroll down to see your Facebook page tabs.

Here, you can change the order of your tabs or add new ones for your particular needs.

Facebook Business Page Add Tab

Remember, these are the tabs that show up underneath your profile picture in the left sidebar of your page.

Facebook Business Page Tabs

Step 10: Create a Facebook Business Page Username

Facebook Business Pages allow you to choose a unique username to use on the platform.

To set this, click the “About” tab in the left sidebar, and then click “Create Page @username.”

Facebook Business Page Username

Branding 101: Use your business name.

Remember, this name will be seen and used in many of your Facebook interactions. Plus, it’s what people will use to tag your Page in images and posts.

You want to make it easy for people to find you.

However, your business name may already be in use by someone else. If this is the case, Facebook will tell you and display a red “X”.

In this instance, you’ll need to get a little creative.

If your business is locally-focused, try adding your location to your business name. For example, “@SkyrocketApparel” could become “@SkyrocketApparelLondon.” Just make sure that the brand name isn’t trademarked. 

This can also help to build trust and credibility among your local followers.

Alternatively, you might be able to add a suffix that describes the type of business you are. For instance, “@Oberlo” was unavailable on Facebook, so we opted for “@OberloApp.”

Whatever you choose, keep it simple and memorable.

And if you’re struggling for ideas, take assistance from the Oberlo business name generator.

Ideally, it’s best to use the same username on all of your social media profiles. This makes things much easier for your existing audience to find your other profiles and pages.

Facebook Business Page Username

Your business page username must be at least five characters long and made up of numbers and letters only.

Many people have found that Facebook won’t allow them to create a page username.

If this happens to you, they recommend adding another Page administrator to change it for you. Bizarrely, this seems to work!

Step 11: Input Your Information into the About Section

Next, input your business information in the About section.

Facebook Business Page Details

Make sure to include your mission statement as well as links to your website and other social media profiles in this section.

This will help people find your Facebook Business Page, and provide additional context when new followers are keen to learn about your business.

Step 12: Add Your Story

This is showcased prominently on your Facebook Page in the right-hand sidebar.

Facebook Business Page Story

To edit your story from the “About” tab, just click “Tell people about your business.”

Facebook Business Page Story

Facebook allows you to include three elements:

  • Header image
  • Title
  • Body text

Facebook Business Page Story

Most brands will simply copy and paste their website’s “About Us” page to this section. To learn more about creating a killer About Us page, watch the video below:

 

Once you’ve finished creating your Story hit “Save,” and don’t forget to publish it when you’re ready. It’s easy to make edits in the future.

Edit Story Facebook Business Page

Step 13: Add Your Team Members

This is an additional feature to the Page roles I mentioned earlier.

These are page managers who also choose to have the page appear on their personal profile, and their name and profile picture shown in this section of your page.

Facebook Business Page Team Members

Why add team members?

Well, doing so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business Page to your team members’ networks.

Step 14: Add a Call-to-Action Button

Don’t skip this step.

Your Page’s call-to-action (CTA) button is one of the best opportunities to capture prospects and leads.

Most business page templates will display the “Send Message” button to start.

To change this, click the pencil icon and then click the “Edit button” on the drop-down menu that appears.

Edit Button

Facebook provides different CTA options to choose from:

  • Make a booking with you
  • Contact you
  • Learn more about your business
  • Shop with you or make a donation
  • Download your app or play your game

Facebook Business Page Edit Button

If you run an ecommerce business, it’s best to choose “Shop with you or make a donation.” You can then select “Shop Now” or “See Offers.”

Once you’ve chosen your CTA button, click “Next.”

Then, you can use the button to link to your website or to send customers to the Shop section of your Facebook page.

Facebook Business Page Edit Button

If you’d like to allow people to shop on your Facebook page, you need to integrate your Shopify and Facebook accounts.

For now, you can just input your website link and then click “Finish.”

Step 15: Create Your First Post and Pin It to Your Page

Facebook allows you to pin one post to the top of your page so that whenever users view your page, it’s always the first post they see.

Facebook provides plenty of post options.

Page Post

Use this opportunity to promote your current offer or a key value proposition.

Pin Post

Once you’ve created your post, click the three dots indicating the drop-down menu, and click “Pin to top of page.”

Pin to Top of Page

You can check it’s worked by looking for the blue pin icon.

Facebook Business Page Pin Post

Step 16: Add Photos and Videos

Before you begin promoting your Business Page, it’s best to upload some content for new viewers to check out.

To add photos, simply click the “Photos” tab, and then click “Create Album.”

Facebook Business Page Photos

And to add videos, just click the “Videos” tab and then click “Add Video.”

Facebook Business Page Add Video

Step 17: Like Other Pages

Okay, it’s time to get social.

Liking other pages will add their content to your Page’s News Feed.

This will enable you to engage with other Pages and attain more reach. When you interact with another Page’s post, the engagement will show up in other connected News Feeds.

This is a great way to begin building your network.

Navigate to the Page you want to Like, and then click the three dots indicating the drop-down menu underneath the Page’s Cover Art.

Then click “Like as your Page.”

Facebook Business Page Like as Page

Facebook displays three of the Pages you’ve liked at random on your Facebook Business Page. You can see these at the bottom of the right-hand sidebar.

Liked Pages

Step 18: Review Your Page as a Visitor

Okay, you’re nearly finished setting up your Facebook Business Page! But before sharing your Page, it’s a good idea to check how it appears to visitors.

Thankfully, Facebook lets you view your Page as a visitor without having to log out.

To do this, click the three dots indicating the drop-down menu, and then click “View as Page Visitor.”

Facebook Business Page View as Visitor

To switch back to managing your page, simply click “Switch back to your view” at the top of the page.

FB Normal View

Be sure to do this from time-to-time to check that you’re happy with how your Page appears.

Step 19: Invite Your Friends and Start Promoting Your Page!

Your Page will appear more credible to new followers if it already has some likes and interactions from other people.

This is because of social proof.

So to get your Page off to a good start, invite some friends to like it by using the tool in the right-hand sidebar.

Invite Friends on FB

Once your friends have helped you get your page off to a good start, you can link to your Facebook Business Page from your website and other profiles and begin promoting it!

To learn more about promoting your Page, check out our guide, “15 Ways to Increase Facebook Followers and Likes in 2020.”

Bonus Step: Familiarize Yourself with Facebook Insights

Finally, Facebook tracks your page interactions to provide you with a suite of useful analytics.

You can find this data by clicking “Insights” at the top of your Facebook Business Page.

Facebook Insights

It’ll be blank until your page accumulates interactions, but after a while, it will be full of useful information!

Facebook Business Page Insights

While having all this data at your fingertips is nice, it’s only beneficial if you understand which Facebook metrics matter the most to your business. Below are three key metrics you should track and improve upon.

  • Reach: This indicates the number of Facebook users who saw your content on Facebook. It’s normal to have a low reach since Facebook presents your posts to just 6 people out of 100 who like your Facebook Business Page. That being said, you can always use Facebook ads to bump up the numbers.
  • Post engagements: This metric is a crucial part of Facebook’s newsfeed algorithm. Consistently high engagement on your posts means people like your content, and you should only make minor changes to your strategy.
  • Videos: This metric shows the number of times your videos were played for at least three seconds. A low number indicates the need for new intros and captions that entice audiences to watch entire videos.

Conclusion

Facebook is the largest social network in the world – by far. So if you want to expand your business online, it’s well worth taking the time to set up a Facebook Business Page.

This marketing tool has a lot of moving parts, but for best results, be sure to configure your page correctly.

And remember, before you start promoting your Facebook Business Page to customers and prospects, it’s imperative to have plenty of content ready-and-waiting for them to enjoy.

Do you have any questions about Facebook Business Pages? Let us know in the comments below!

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Alicia Keys Pivots to Virtual Book Tour in the Face of the COVID-19 Crisis

Alicia Keys Pivots to Virtual Book Tour in the Face of the COVID-19 Crisis


Anyone who was set to launch a book, album, or tour of any kind in the last few weeks has had to quickly master one of two things: Patience, as those projects got postponed, or the art of the strong pivot in real-time. Grammy-winning artist Alicia Keys has done both.

Set to launch a full trifecta of autobiographical material featuring her new album, ALICIA, a memoir, More Myself: A Journey, and an intimate storytelling tour in the final weeks of March, her promotional pivot is in full swing, and she’s killing it while encouraging fans on social media to be responsible and “kind to each other” in the wake of the COVID-19 virus.

“My Beautiful Fam,” she addressed fans in a March 19 letter posted on Facebook, “I wanted to officially tell you the #MoreMyself Tour & my new album #ALICIA will be postponed.” The note went on to say that her memoir would be released on March 31, as originally planned but her book tour and seventh studio album would be postponed. Although three singles have been released, the 15-track album is now slated to drop on May 15.

While live book tour appearances in multiple cities were canceled due to nationwide shelter-in-place restrictions, Keys moved swiftly to make up for them from the safety of her own home. On March 29, her friend and mentor, Oprah, featured Keys on a special Facebook Live Super Soul Sunday. (Oprah features prominently in Key’s book, writing a brief introduction to a chapter called, “Resounding Yes,” and sharing gems like, “No one else can see your big picture. Only you know the journey you’re on.” Queen O also advised Keys to protect her most personal relationships from the media: “Keep your love life to yourself,” Keys recalled Oprah telling her. “Keep some of you for you.”)

Recalling a restorative trip to Egypt, she wrote, “Fourteen days of solitude can bring…space to breathe. Time to reflect. A chance to reimagine what your life can look like.” Ultimately, she also reminds us, “Nothing but uncertainty is certain.”

Today at noon ET, Keys will appear on Amazon Live, to talk about her book and answer questions. Click here to watch.





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The Ultimate Guide to Instagram Video for Businesses in 2020

The Ultimate Guide to Instagram Video for Businesses in 2020


Businesses are cashing in with online video.

In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise.

Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a faster rate than photos.

And with more than 1 billion monthly active users, Instagram deserves your attention. Since Instagram’s video application, IGTV, is still in the early stages of widespread adoption, those who get on board now could reap the rewards later.

This guide will share everything you need to know to start using Instagram video to grow your business.

Let’s dive in.

The 4 Types of Instagram Video

Yep – there are four different types of video on Instagram alone.

And it’s important to understand the differences and quirks.

Each type of Instagram video has different specifications and suits some situations more than others, although the best Instagram video format is MP4.

Here’s a quick rundown of the four types of Instagram video and the recommended specifications for each.

1. Feed Instagram Videos

Standard Instagram videos have been viewable in the Instagram feed since way back in 2013. You’ll see them while scrolling down your feed or browsing the explore tab.

Most brands use feed videos to share their more professional and planned-out Instagram videos.

These videos can be vertical, square, or horizontal.

  • Instagram Feed VideosLength: Ranges from 3 seconds to 60 seconds
  • Orientation: Vertical, square, or horizontal
  • Aspect Ratio: A minimum of 1.91:1 and a maximum of 4:5
  • Dimensions: 1080 by 608 pixels for portrait / 1080 by 1350 pixels for landscape

2. Instagram Video Stories

Instagram Stories launched in 2016 to compete with Snapchat Stories.

These vertical video snippets tend to be rougher around the edges than feed videos. Many accounts use Instagram Story videos to showcase the more personal side of their brand to their Instagram followers.

Instagram Video Stories

  • Length: Up to 15 seconds per Instagram Story video
  • Orientation: Vertical
  • Aspect Ratio: 9:16
  • Dimensions: 1080 by 1920 pixels

3. Live Instagram Videos

Instagram Live lets you broadcast a live video stream to your followers.

This is a fantastic way to interact with your audience in real-time in an effort to deepen customer relationships.

Like Instagram Stories, Instagram Live videos are often spontaneous and uncut. As a result, most viewers won’t expect an Instagram Live video to be as professional or as polished as a Feed video.

Instead, it’s all about genuine connection and authenticity.

Instagram Live Videos

  • Length: Instagram Live video can be up to 60-minutes long
  • Orientation: Vertical
  • Aspect Ratio: 9:16
  • Dimensions: 1080 by 1920 pixels

4. IGTV Videos

IGTV is a relatively new Instagram video format that was launched in 2018 in an effort to meet the growing demands of video content consumption.

The service can be accessed from the Instagram app or from a dedicated IGTV app.

IGTV is still in the early stages of widespread adoption, but it’s likely that IGTV will continue to grow as more Instagram users start using the medium.

IGTV Instagram Videos

  • Length: Between 15-seconds and 10-minutes long (unless you have a lot of followers or get verified, in which case videos can be up to 60-minutes long)
  • Orientation: Vertical
  • Aspect Ratio: 9:16
  • Dimensions: 1080 by 1920 pixels

How to Post a Video on Instagram

Follow these eight simple steps to upload a video to Instagram.

1. Go to the Instagram app.

2. Tap the “+” icon at the bottom of the screen.

How to Post an Instagram Video: Step 13. Select the video you want to upload, and tap “Next.”

How to Post an Instagram Video: Step 24. Choose an Instagram video filter, and tap “Next.”

How to Post an Instagram Video: Step 35. If your Instagram video is more than  60 seconds long, trim your clip, and then tap “Next.”

How to Post an Instagram Video: Step 46. Select an Instagram video cover image, and tap “Next.”

How to Post an Instagram Video: Step 57. Write an engaging caption, tag people, add a location, and select the other social networks you’dlike to share your Instagram video to.

8. Tap “Share” to publish your Instagram video.

How to Post an Instagram Video: Step 6

9 Instagram Video Ideas

Now that you have the basics figured out, let’s take a look at nine different Instagram ideas that you can use to grow your business.

1. Share Something Entertaining

Give the gift of a smile.

Many Instagram users are simply scrolling down their feed looking to be entertained. So, entertain them!

The best part is that entertaining Instagram videos are the perfect opportunity to showcase your brand personality. In turn, this helps you to deepen relationships with your followers.

Plus, if you actually make your followers laugh, they’re far more likely to interact with the Instagram video. They might like it, share it with a friend, or leave a comment – all of which help to boost your standing with Instagram’s algorithm.

It doesn’t need to have blockbuster effects or production quality either. For example, check out this video from the apparel brand Chubbies that perfectly conveys their fun, vibrant brand personality.

2. Share Something Inspiring

Similarly, people love to be inspired.

So, create inspiring videos that will inspire and motivate your followers to feel better, go after their dreams, and get more out of life – without being too cheesy.

These types of Instagram videos are a perfect way to showcase your brand values and let followers know what you care about, and they should resonate deeply with your target audience.

Here’s a fantastic example of how Nike used an Instagram video to inspire and resonate with its female followers.

3. Tell a Story

Stories are a powerful way to connect with people.

From a young age, we learn fables, fairy tales, and stories – it’s what makes us human.

The famous copywriter and salesperson Gary Halbert once said, “Do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.”

In this Instagram video, watch-brand Daniel Wellington shares a story from brand ambassador and actor Drew Ray Tanner.

4. Teach Something

You can also create an Instagram video to share and teach your followers something new related to your brand.

If you sell fitness gear, you could share workout routines. If you sell makeup products, you could offer makeup tips. Whatever your business does, there’ll be something you can teach your followers.

It doesn’t have to be a skill either. You could also share wisdom, advice, or a thought-provoking idea.

Let’s look at a great example from the apparel brand So Worth Loving. This brand is all about promoting love, compassion, and acceptance.

5. Promote Your Existing Products

You can also create Instagram videos to promote your existing products, which can be incredibly effective.

There are tons of different ways to do this. You could get technical and show the ins and outs of your product’s best features. You could show your products being used out in the world. You could also share a customer review or testimonial of a specific product.

In this short video, Herschel Supply showcase their Nova backpack as part of their summer product range.

6. Tease and Launch New Products

Instagram is a great place to promote new product launches.

You can use Instagram Stories to share teasers for an upcoming product or line. You could create mini-trailers to showcase your product’s benefits and features. Then, you could launch the product on Instagram Live to build hype and interest.

Check out this product launch video from razor and cosmetics brand Dollar Shave Club.

7. Share a Behind-the-Scenes Video

It’s always interesting to find out what goes on behind closed doors. So, why not take your followers on a journey into the inner workings of your business or life?

This is a great way to deepen your customer relationships and build brand trust. And don’t be afraid to get personal – authenticity and transparency are key.

In this example, fitness apparel brand Gymshark offers its Instagram followers an exclusive behind-the-scenes look into its renowned pop-up events.

8. Promote a Sale or Promotion

Promoting a discount is a quick and powerful way to boost sales.

However, make sure to do so sparingly. Constant sales can devalue your brand and reduce the impact of urgency and scarcity tactics.

In this Instagram video from Luxy Hair extensions, the brand promotes a $10 discount to coincide with prom.

9. Conduct a Poll or Ask a Question

Instagram videos can also be a great way to gather feedback from your followers while also promoting your products.

You can use the dedicated Instagram Stories poll or question stickers to make it easy for your followers to interact with your Instagram video.

Here’s a great example from Kylie Cosmetics that invites followers to share their opinions in the comment section.

8 Instagram Video Tips

Now that you have some ideas under your belt, let’s take a look at eight tips to bear in mind when creating and sharing Instagram videos.

1. Get Comfortable With Vertical Video

Although horizontal video looks and feels more natural, the way that people consume video on mobile devices is changing the landscape of video. In other words, vertical video is taking over. A whopping 57 percent of video views worldwide come from mobile devices. Plus, mobile devices are held vertically 94 percent of the time.

And Instagram is a mobile application.

What’s more, IGTV and Instagram Stories are purely vertical formats. So, if you’re not already comfortable with vertical video, it’s time to hop on the bandwagon.

2. First Impressions Count

There’s an incredible amount of interesting and engaging content on Instagram. So, why should your followers watch your Instagram videos when there’s an infinite amount of alternatives available?

You have to earn their attention.

When a user is scrolling down their feed, you only have a split second to catch their attention and entice them to watch and engage with your Instagram video.

So, make sure the first few seconds of your Instagram videos are compelling and eye-catching.

Here’s a great example of a powerful start from camera makers GoPro. The view from the top of the mountain tempts us and makes us want to see what happens next.

3. Don’t Always Rely on Sound

Many people watch social media videos without listening to the sound. In fact, a massive 85 percent of Facebook video is watched without sound.

What’s more, Instagram feed videos play automatically – without sound. Users have to tap the video to enable the sound, and the majority just won’t bother.

In other words, you need to make sure many of your videos work just as well without sound. For example, most of GoPro’s videos work fine without sound because they feature action shots.

However, when your Instagram videos feature people talking, it’s often a good idea to add captions like in this video from Oberlo’s Instagram account.

4. Brand Your Instagram Videos

Branding is an effective way to stand out from your competitor’s Instagram videos.

A powerful brand aesthetic requires consistency over time. By sticking to the same colors, fonts, style, tone, and formats, your Instagram videos will begin to feel more familiar to your followers.

One of the simplest ways to do this is to use Instagram templates.

Your branding doesn’t need to be over-the-top either. For example, Shopify has chosen to end each Instagram video with its logo.

5. Use Apps to Edit Your Instagram Videos

There are countless amazing Instagram apps that can help you create incredible Instagram videos.

You can use apps to edit video clips together, add captions to your videos, or create templates for branding.

Here’s a list of five amazing video editing apps for Instagram.

  1. Clipomatic: Allows you to add captions to your videos.
  2. Jump Rope: Perfect for creating “how-to” videos.
  3. Adobe Premiere Clip: Great for automatic video editing.
  4. KineMaster: Enables you to create multicam edits on the go.
  5. PicPlayPost: Awesome for creating video collages and acapella videos.

For recommendations, check out our guide to 29 life-changing Instagram Story apps.

6. Use Stickers, GIFs, Emojis, and More

Instagram provides tons of tools to help you keep your audience engaged, such as GIFs, text overlays, stickers, emojis, and other design elements.

For example, overlaying text onto Instagram stories can help drive home the message you want to convey. Or why not use the “Sound On” sticker to prompt viewers to turn the sound on?

As mentioned, the poll and question stickers can be incredibly useful when trying to boost engagement on Instagram.

In the Instagram Story below, watch as brand MVMT uses a text overlay, emoji, and the poll sticker to engage viewers.

MVMT Instagram Videos7. Pick an Eye-Catching Cover Photo

When you upload an Instagram video, you have the option of choosing a cover photo.

This is important.

Although Instagram videos autoplay in the feed, your cover photo is responsible for enticing viewers to tap and watch your videos in IGTV.

Eye-Catching Instagram Video Cover PhotoAfter you’ve spent ages creating the perfect Instagram video, don’t fall at the last hurdle by using a bad cover photo.

So, don’t just pick a random frame from your video.

Take the time to choose a great image. You should also make sure that your Instagram video cover photo clearly represents the overall message and content of the video – no one likes clickbait.

Take note from Calvin Klein’s Instagram video cover photos, which are simple and inviting.

Calvin Klein’s Instagram video cover photos8. Put Your Instagram Insights to Use

If you’re not putting your Instagram Insights to use, you’re missing out.

Instagram Insights SnapshotThis free analytics tool is available to every Instagram business profile, and it will reveal how your Instagram videos and pictures are performing.

When you check your Instagram Insights regularly, you’ll be able to tell what works and what doesn’t. It’ll be clear which type of Instagram videos your followers enjoy the most, and you’ll be able to spot clear trends.

Then, you can do more of what works and less of what doesn’t.

The result? Your following will grow and people will engage with your content more.

To access Instagram Insights you need to have a business profile. For more help, check out our guide on how to use Instagram Insights to fuel growth.

Summary

Instagram video marketing is an effective way to reach your target market and grow your business.

But it can be difficult to stand out from the crowd.

To do so, you need to consistently share compelling Instagram videos that engage and delight your target audience.

Entertain and inspire your followers, teach something, promote your products, and engage viewers directly with questions and polls.

When creating Instagram videos, bear in mind these eight tips:

  1. Get comfortable with creating vertical videos – most users hold their devices in the upright position.
  2. Focus on the first few seconds of your video – you need to catch people’s attention and entice them to watch.
  3. Don’t rely on sound – feed videos autoplay without sound, and many viewers watch videos without the sound on.
  4. Brand your Instagram videos – develop a consistent brand look to make your videos stand out and feel familiar to your followers.
  5. Take advantage of apps – there’s plenty of apps that can help you to create incredible Instagram videos.
  6. Use GIFs, stickers, emojis, and more to engage viewers.
  7. Take some time to choose a great Instagram video cover photo – people judge books by their covers.
  8. Put your Instagram Insights to use. These analytics can provide invaluable information about how to improve your Instagram video content and strategy.

Lastly, don’t forget to have fun!

When you enjoy creating videos and engaging with your audience, you’ll almost certainly put more time and effort in. Plus, you’ll develop more genuine and authentic customer relationships.

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Jamaican Coronavirus Survivor Says ‘Caribbean Home Remedies’ Helped Him Beat COVID-19

Jamaican Coronavirus Survivor Says ‘Caribbean Home Remedies’ Helped Him Beat COVID-19


The spread of the coronavirus has caused a global public health crisis that has led many governors to issue mandatory stay-at-home orders and close all non-essential businesses until the virus can be contained. Meanwhile, hundreds of thousands of Americans have tested positive for COVID-19 and thousands have died. One survivor in New York City, however, says using traditional Caribbean remedies helped him beat the virus.

Raeburn Fairweather, a 47-year-old respiratory therapist at Brooklyn’s Maimonides Medical Center, looked to his Jamaican heritage for an alternative treatment after he tested positive for COVID-19 on March 18.

“I’m going to be honest with you, the staff was still somewhat laid back about it,” he told the New York Post.  Fairweather was allowed to return to work the same day he got the result because he hadn’t had a fever during the previous three days. He describes his symptoms ranging from a 104-degree fever, losing his senses of smell, and taste, and coughing up “thick, white mucus” by day three.

“The Tylenol would not bring it down. My body felt like it was falling apart,” he said. “Headaches were immense. They were making my eyeballs feel like they were on springs.”

The married father of five quarantined himself in an extra room in his family’s Canarsie rowhouse, away from his wife and children. After discovering Tylenol wasn’t completely effective, he resorted to using Jamaican remedies he often used growing up for different ailments made with turmeric, garlic, and ginger.

Although Fairweather credits home remedies for helping him recover, the World Health Organization states that there is no cure for the novel virus. “While some western, traditional or home remedies may provide comfort and alleviate symptoms of COVID-19, there is no evidence that current medicine can prevent or cure the disease,” reads the org’s website. “WHO does not recommend self-medication with any medicines, including antibiotics, as a prevention or cure for COVID-19.”

Maimonides spokeswoman Eileen Tynion confirmed the hospital’s policy allowed employees who recover from the coronavirus to resume work on their fourth consecutive day without a fever. Officials at the hospital in Borough Park said several other workers have also tested positive for the coronavirus, but declined to provide additional details.





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On a Tight Business Budget? Here’s How to Make It Work [Podcast]

On a Tight Business Budget? Here’s How to Make It Work [Podcast]



Let’s go back a few years. Chris was working 30 to 40 hours a week at a minimum wage job. He had no drive and no idea what he wanted out of life.

Things took a turn for the worse when his long-term relationship ended. He was so knee-deep in bills, he had to resort to eating crackers for dinner.

Attempts to make some extra income on the side weren’t very successful either. That was until he came across dropshipping.

Here’s Chris’ story about how found success in dropshipping and above all, how he persevered through failure. He also shares some insights and advice on coping with an ecommerce store amid the coronavirus.

Life Before Dropshipping

Chris’ first taste of dropshipping began in 2017. Back then, he was receiving minimum wage and had no real focus in life. Faced with a seemingly insurmountable stack of bills, he tried to make some extra income by selling things on eBay, starting a PC repair company, renting out his driveway, and even gambling.

All of these attempts saw limited to no success and things were looking pretty bleak. 

Then, he discovered dropshipping.

As with all successful dropshippers, Chris failed in his first few attempts in starting a dropshipping business. After five failed tries, he decided he needed a breather so he took a break and cleared his head. 

But what’s failure but a path to success? Refusing to let this knock him down, Chris decided to give it one last shot.

Setting a Humble Goal With Limited Funds

Financially strapped, Chris set a $300 budget on his dropshipping ecommerce store. Such a tight budget meant he had to acquire most of his knowledge about dropshipping from the host of free online content on YouTube, Shopify, etc.

His initial goal was to make an extra 200 pounds per month, which would have made a world of difference given the financial rut he was in then.

Dejection took over when he failed to make a single sale on his first day.

“I remember thinking to myself, ‘I can’t afford to do this. Why am I doing this? I’m an idiot.’”

But just a day later, he made his first sale. That got the ball rolling and sales eventually grew to $10,000 over the next month and a half. Over the following two years, his store generated over half a million in revenue.

Realizing He’s Made It

Chris’ moment of realization that he’d made it came one morning after waking up to find that he’d made 200 pounds in profits overnight while he was asleep. That started becoming a nightly affair, which soon ballooned into 1,000 pounds and then 5,000 pounds in a single day.

Despite this success, there was always a nagging doubt at the back of his mind: “How long can I sustain this for?”

But for Chris, it was a natural thought to have and one that was part of the success because it was so different from anything he’d ever experienced.

A Financial and Psychological Boost

From his dropshipping success, Chris’ life improved in more ways than one. Not only did he see financial gains, but his confidence levels have also grown.

He’s stopped worrying about life so much now that he’s in a more comfortable place. Thanks to his newfound confidence, he’s since gone in front of the camera to do interviews, launched his own YouTube channel, and even started a dropshipping academy.

In his own words, 

“It’s all because of what dropshipping has done for me personally that allowed me to take those steps and really just take a leap out of my own comfort zone.”

Coping With COVID-19

Chris' new-found confidence from dropshipping lessons

Armed with the knowledge and experience Chris has today, he has a few words of advice for dropshippers going through a rough period of time amid the coronavirus and its impact on businesses and shares what he’s been doing:

How Chris Is Managing

  • He’s reduced his ad spend to lower his risks during this period of uncertainty.
  • Though his suppliers in China may be back to 100 percent operating capacity, there’s still a risk because dropshipping still relies on distribution networks around the world.
  • Chris reckons things are going to get worse before it gets better. The smartest thing for him to do now is to limit his risk until the situation has passed its peak.

Advice for Dropshipping Businesses

  • Think twice before advertising on Facebook now. Though CPMs may be cheap, customers are generally warier of spending money. 
  • When it comes to advertising, it depends on what you’re seeing across the platform.
  • If you’re profitable, keep it going. But to avoid logistical delays, communicate with your supplier to understand what processing and shipping times are like.
  • Focus on tracking your product to make sure they are getting to customers.
  • Take it day-by-day and make decisions as you go along and as the situation plays out.

Advice for New Dropshippers

  • Though masks may seem like an attractive product to start selling, do not do it because you don’t know what the quality is like and above all, it’s morally wrong.
  • If you’re starting with a low budget, hold off on advertising to limit your risk.
  • In the meantime, learn as much as you can and improve your store.
  • Get everything on the backend side ready so you’re ready to go when things return to normal.

“I’m trapped in the house and haven’t really got much else to do other than work on my business, so that’s what I’m doing. I’m just using this time as productively as I can, really.”

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Apple To Produce 1 Million Face Masks For Medical Workers Per Week

Apple To Produce 1 Million Face Masks For Medical Workers Per Week


Computer and technology giant Apple announced in a video Sunday it’s designing and producing face masks for medical workers and plans to produce 1 million masks per week.

According to CNBC, Apple CEO Tim Cook made the announcement on Twitter. Cook added the masks fit 100 in a box, takes two minutes to assemble, and are fully adjustable.

“We’ve launched a company-wide effort, bringing together product designers, engineering, operations and packaging teams, and our suppliers to design, produce, and ship face shields for health workers,” Cook said. “Our first shipment was delivered to Kaiser hospital facilities in the Santa Clara Valley this past week and the feedback from doctors was very positive.”

Medical professionals across the country are dealing with a shortage of medical supplies including face shields and masks, putting them at risk while they save lives. Cook added Apple has donated 20 million N95 masks to organizations that need them.

In some states, governors are asking citizens with sewing skills to make and donate masks for medical workers. Some hospitals are threatening to fire doctors and nurses who speak out on the lack of medical equipment.

Apple has already donated 20 million N95 masks and is working with medical professionals and government officials to determine where the shields are most needed. Cook said the company is also looking to expand distribution beyond the United States soon.

Other technology giants are also pitching in. Google announced it will release location data in more than 100 countries to help health officials and governments make informed decisions on the virus.

“For Apple this is a labor of love and gratitude, and we’ll share more of our efforts over time,” Cook continued. “In the meantime each of us can stop the spread of the virus by following expert advice to stay home, and practice social distancing.”

The coronavirus outbreak has infected more than 350,000 and killed more than 10,000 in the US alone.





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Korey Wise, of the Exonerated Five, Is Providing Food For Harlem-Based Senior Citizens

Korey Wise, of the Exonerated Five, Is Providing Food For Harlem-Based Senior Citizens


Korey Wise, a member of the Exonerated Five whose story was portrayed in the Netflix series, When They See Us, has been committed to paying it forward. Now Wise is stepping up to help those in his community of Harlem who have been affected by the COVID-19 outbreak.

The community activist has teamed up with Councilman Bill Perkins, Harlem District Leader Keith Lilly, and a group of local teenagers to deliver food to over 100 elderly residents living at Harlem’s Schomburg Plaza where Wise grew up. The group of teenagers who participated in the deliveries volunteered after finishing their online school studies, which were also impacted by closures due to the coronavirus. They plan to help provide more meals for people who are food insecure through the nonprofit organization, Meals on Wheels.

Wise stresses how important it is for the community to rally around the seniors during this time of need. “I love being here,” Wise told PIX 11. “We have to go back to the essence anyway. Just give to them. Visit them.”

This act comes during a time where many community leaders are coming together to provide food for local residents. The COVID-19 outbreak has resulted in massive job lay-offs, which have caused the unemployment rate to soar to record numbers over the past few weeks. Rev. Al Sharpton and the National Action Network has transformed its headquarters into a community kitchen to assist thousands with meals for low-income families, senior citizens, and re-entry program participants. Chef Marcus Samuelsson of the famous Red Rooster has also converted his space to service the local community. Wise hopes the act encourages others in the community to help each other during a difficult time.

“It’s a lesson of giving back,” he said. “Kids all over should take this as a guiding point to do things that are positive for our community.”






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Fair Count and Comcast NBCUniversal Partner to Encourage People of Color to Get Counted in the 2020 Census

Fair Count and Comcast NBCUniversal Partner to Encourage People of Color to Get Counted in the 2020 Census


Today, Fair Count and Comcast NBCUniversal announced a million-dollar national partnership to encourage people of color to participate in the 2020 Census. Historically, black and brown people have been undercounted in the census. In 2010, 1.5 million black, Latinos, and Native Americans were undercounted. Part of that is due to the lack of access to the Census as well as mistrust and disinformation campaigns in communities of color.

With federal funding for communities at stake, Fair Count and Comcast NBCUniversal want to ensure that people understand the importance of being represented this time around.

As a part of the partnership, Fair Count’s “Piece of the Pie” ad began airing during Comcast NBCUniversal’s Public Service Announcement time across the nation this week. It will be followed by another ad, called “Sisters for the Census,” that will run through the end of the census response period on Aug. 15.

In a joint statement released by Fair Act and Comcast NBCUniversal, Dr. Jeanine Abrams McLean, vice president of Fair Count said, “Comcast is a trusted voice in households across the nation, and we are grateful to them for allowing us to utilize this platform. This partnership will allow us to reach people across the country—from urban to rural communities — letting them know how participation in the 2020 Census will benefit their families, friends, and communities for the next ten years.”

American’s response to the Census helps direct billions of dollars in federal funds to local communities for schools, roads, and other public services.

On the heels of the announcement, McLean of Fair Count joined Sheila Hyland to talk about how Fair Act is working to achieve a fair and accurate count of America’s population in Census 2020.

With the Census now being offered digitally and over the phone, people have more access to the form.

“As we embark on the first digital census, Comcast is proud to extend our platform and support the outreach efforts of Fair Count, an organization that shares our commitment to encouraging census participation across hard to count communities, particularly communities of color,” said Dalila Wilson-Scott, senior vice president for Community Investment at Comcast Corp. and President of the Comcast NBCUniversal Foundation.

Communities are reliant on every member to be counted to receive the support they need to advance over time

To be counted in the Census, click here.





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Amazon CEO Jeff Bezos is Donating $100 Million to Feeding America For Coronavirus Relief

Amazon CEO Jeff Bezos is Donating $100 Million to Feeding America For Coronavirus Relief


There have been many moves to make sure people don’t go hungry through this coronavirus crisis. Amazon‘s Jeff Bezos is just the latest to contribute to the cause. The Amazon CEO posted on his Instagram account, the efforts of his funds being donated to Feeding America, a Chicago-based nonprofit with more than 200 food banks across the United States.

“Even in ordinary times, food insecurity in American households is an important problem, and unfortunately COVID-19 is amplifying that stress significantly. Non-profit food banks and food pantries rely in large part on surplus food from a range of food businesses. For example, many restaurants donate excess food. But during this time of social distancing, restaurants are closed, and many other normal channels of excess food have also shut down. To make matters worse, as supply is dwindling, demand for food bank services is going up.⁣

“Today, I want to support those on the front lines at our nation’s food banks and those who are relying on them for food with a $100 million gift to @FeedingAmerica. Feeding America will quickly distribute the funds to their national network of food banks and food pantries, getting food to those countless families who need it.⁣

“Feeding America is the largest non-profit focused on food security. Millions of Americans are turning to food banks during this time. If you want to help, the link to Feeding America is in my bio. They’d be excited and grateful for donations of any size.”

Feeding America will distribute the funds to its national network of food banks and food pantries, helping those in need.

 

View this post on Instagram

 

Even in ordinary times, food insecurity in American households is an important problem, and unfortunately COVID-19 is amplifying that stress significantly. Non-profit food banks and food pantries rely in large part on surplus food from a range of food businesses. For example, many restaurants donate excess food. But during this time of social distancing, restaurants are closed, and many other normal channels of excess food have also shut down. To make matters worse, as supply is dwindling, demand for food bank services is going up.⁣ ⁣ Today, I want to support those on the front lines at our nation’s food banks and those who are relying on them for food with a $100 million gift to @FeedingAmerica. Feeding America will quickly distribute the funds to their national network of food banks and food pantries, getting food to those countless families who need it.⁣ ⁣ Feeding America is the largest non-profit focused on food security. Millions of Americans are turning to food banks during this time. If you want to help, the link to Feeding America is in my bio. They’d be excited and grateful for donations of any size.

A post shared by Jeff Bezos (@jeffbezos) on

 






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Telecommuting Shows Its Advantages During Coronavirus Outbreak

Telecommuting Shows Its Advantages During Coronavirus Outbreak


The coronavirus outbreak is currently changing every aspect of life, however, work is continuing for many at home and its advantages are showing.

Everything from job interviews to daytime and late-night television shows has changed in recent weeks. However, telecommuting is showing that with widespread implementation, it could provide significant advantages.

According to Fast Company, the coronavirus is showing governments and countries that working from home can be the new standard.

“Coronavirus is going to expose more people to working remotely than ever,” said Greg Caplan, CEO of Remote Year, a company that helps businesses with working remotely. “Most people will see that it is very possible and start to grow accustomed to the benefits of [remote work], including autonomy, no commute, and less distractions than open offices. Companies that don’t allow remote work already are going to have to continue supporting it going forward, now that they have proven to themselves that it works.”

Some believe that telecommuting forces people to stay more connected to the teams and people they work with.

“Our individuals and managers make more conscious efforts to clarify roles, expectations, and to discuss progress with remote employees,” said Shanna Tellerman CEO of Modsy, an E-interior design company. “Our remote employees rank 5% higher than office employees when asked if they know what is expected of them at work. They also rank 5% above office employees when asked if they have had discussions with their managers about progress in the past six months.”

Many remote workers thrive on routine and discipline and as a result, will often complete work assignments faster than if they were in-office. Madeline Kelley, a global enterprise sales manager, told Fast Company she’s far more productive and effective as a remote worker “Because no one is around to hold you accountable, you have to be accountable for yourself.”

“I spend most of my days in my apartment—with my two dogs—on sales calls, replying to emails, and having internal video meetings. And I always manage to get everything done.” Kelley added.

Another advantage of telecommuting is the cost. Businesses across the world pay thousands in rent for office space. Meanwhile, mass transit or gas and food costs are just a few of the daily expenses for employees. Being able to save on office space is a great way for companies to save money while paying their workers more at the same time.

“Most companies spend 10 to 15% of revenue on rent. We use that savings to pay our employees above-market wages,” said Chris Neumann, who started his company, Cro Metrics, with a remote workforce in 2011. “We are providing really great jobs that team members would otherwise not have access to, and in return, we are able to attract the best talent from around the country.”

While the news is good for those who can work from home, for African Americans, the chances of working from home are lower than most races. Making things worse, is that low-wage workers are putting themselves at a greater risk for contracting the virus.





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